41 E-Commerce Checkout Articles

These articles are based on observations and test findings from our usability research on e-commerce checkout processes and abandonment rates.

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The ‘Credit Card Number’ Field Must Allow and Auto-Format Spaces (80% Don’t)

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Checkout Usability: Auto-Detect ‘City’ and ‘State’ Inputs Based on the User’s Postal Code (60% of Sites Don’t)

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Usability Testing Accordion-Style Checkouts: 2 UX Pitfalls that 75% of Sites Neglect

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The Average Checkout Flow Has 14.88 Form Fields – Twice as Many as Necessary

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For Returning Users, Overly Strict Password Requirements Can Lead to an 18% Abandonment Rate

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How Users Perceive Security During the Checkout Flow (Incl. New ‘Trust Seal’ Study)

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Usability Testing of Inline Form Validation: 40% Don’t Have It, 20% Get It Wrong

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New E-Commerce Checkout Research – Why 68% of Users Abandon Their Cart

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Improve Validation Errors with Adaptive Messages

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E-Commerce Checkouts Need to Mark Both Required and Optional Fields Explicitly (Only 9% Do So)

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Form Usability: Getting ‘Address Line 2’ Right

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Form Usability: The Pitfalls of Inline Accordion and Tab Designs

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Fixing Bugs – the Next ‘Big Thing’ in E-Commerce?

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Form Usability: Validations vs Warnings

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Checkout Design: Payment Method Selection

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Users Overlook ‘Store Pickup’ When Not Presented as a Shipping Option

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How to Recoup 30% of “Card Declined” Abandonments

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Users Continue to Double-Click Online

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Which Site Seal do People Trust the Most? (2013/2016 Survey Results)

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6 Ways to Get More Out of Your Order Confirmation Page

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A Holistic View on the Current State of Checkout Usability

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Add Descriptions To Checkout Form Labels (92% Get It Wrong)

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Format the ‘Expiration Date’ Fields Exactly as the Credit Card (40% Get it Wrong)

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Why Your Checkout Process Should Be Completely Linear

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Accordion Style Checkouts – the Holy Grail of Checkout Usability?

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Visually Reinforce Your Credit Card Fields (89% Get it Wrong)

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Checkout Experience: Don’t Require Seemingly Unnecessary Information (61% Get it Wrong)

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Checkout Usability: Don’t Use “Apply” Buttons (72% Get it Wrong)

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A Consistent Shopping Experience With Product Thumbnails

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Idea: Error-Fields Only

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Checkout Usability: Apply Changes Immediately and Near the Input

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Observation: Users Will Go Far to Avoid Repeat Form Errors

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E-Commerce Copywriting: Returning Customer?

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Account ‘Sign Up’: Ask to Confirm E-mail, Not Password

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One Page Checkouts – the Holy Grail of Checkout Usability?

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How to Preserve Credit Card Details on Form Errors

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Form Field Usability: Avoid Multi-Column Layouts

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E-Commerce: Why Customers Abandon Their Shopping Cart

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User Expectations: Create an Illusion of Space

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Form Field Usability: Matching User Expectations

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Drop-Down Usability: When You Should (and Shouldn’t) Use Them

Tip: head to the archive to see all 192 Baymard articles.

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