Baymard’s UX audits deliver a comprehensive evaluation of your desktop and mobile experience, covering every critical area that impacts usability and performance.

Each audit includes in-depth analysis of:

- Homepage, Category Taxonomy & Main Navigation – homepage, category taxonomy, main navigation, and intermediary category pages.
- On-site search – query types, autocomplete behavior, filtering, and results logic
- Product lists & thumbnails – layout, content, and interactive elements
- Product pages – image handling, descriptions, layout, and variation UX
- Shopping cart & checkout – form design, validation, payment, and shipping flows
- User accounts – sign-in, dashboard design, and preference management
- Mobile-specific UX – navigation, search, product views, and the full mobile checkout experience

These audits are rooted in thousands of hours of usability testing and tailored to your site’s unique challenges.

Yes, Baymard audits can be customized to fit your specific needs. While every audit includes a full review of your desktop and mobile site across Baymard’s six core UX areas, you can expand the scope with additional options such as:
- Deep dives into specific features, like Order Tracking & Returns or Mobile Apps
- Industry-specific audits tailored for sectors like travel, B2B, SaaS, insurance, banking, pharma, and more
- Custom competitive analysis, where we confidentially audit selected competitors for a direct UX comparison

Let us know your goals, and we’ll tailor the audit to meet your exact requirements.

UX audits are ideal for organizations that want to systematically improve their user experience and benchmark their performance against leading competitors. They’re commonly used by teams preparing for a redesign, those seeking validation and inspiration for prototypes, or sites that are already optimized but want a fresh, external perspective. They’re also valuable for tracking UX performance over time and documenting progress for internal stakeholders.

On average, our clients implement more than 21 UX improvements based on their Baymard audit. We guarantee a positive return on investment — if you don’t achieve ROI from just 5 of the 40 suggested improvements, you won’t be charged. The audit helps prioritize high-impact changes, making it easier to allocate UX and development resources effectively and drive measurable improvements in usability and performance.

Your UX audit will be delivered as a detailed 120+ page report outlining 40 prioritized and research-backed UX improvements. Alongside the report, you’ll receive UX performance scorecards comparing your site against 500+ parameters and 257 leading sites. We’ll also walk you through the findings in a 2-hour video call with your assigned UX auditor, followed by three additional follow-up calls to support your team as you begin implementing improvements.

If we’re unable to identify and deliver 40 UX improvement suggestions as part of your audit, we’ll still complete the work but leave it entirely up to you whether you'd like a full refund. This ensures you only pay if you find value in the audit findings.

A full-site UX audit typically takes between 17 to 25 business days to complete. The exact timeline depends on the time of year, the scope of your audit, and auditor availability. We’ll confirm your delivery window when your audit is booked.

Yes. While our research and reports are in English, we can audit non-English websites and apps. As long as the interface uses the Latin alphabet, our researchers can assess the UX performance based on layout, structure, behavior, and interaction patterns—regardless of the content language.

Yes. We can audit both low- and high-fidelity prototypes, including clickable mockups and staging environments. This is often a cost-effective way to identify UX issues early before committing to full development. The audit will follow the same methodology and deliverables as a live site audit.

While we don’t promise a specific uplift — since results depend on your current UX maturity and implementation quality — many clients see measurable improvements in conversion rates, task completion, and user satisfaction. The audit identifies the most critical UX issues holding users back, helping you remove friction and improve key user journeys. On average, clients implement over 21 improvements directly from the audit, often leading to significant gains in usability and business performance.

Every audit is grounded in Baymard’s 200,000+ hours of large-scale UX research, including usability testing with real users across hundreds of sites. The audit uses 500+ scoring parameters derived from this research to assess your site’s UX performance. All findings and recommendations are backed by test-verified best practices, not personal opinion or guesswork.