Industry UX Research
A large-scale research study on how to optimize the User Experience for mass merchant websites
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for mass merchant e-commerce sites.
Through our 88,000+ hours of large-scale UX research, we’ve identified 550+ in-depth User Experience guidelines that are particularly important to mass merchant & department store websites.
Our research includes mass merchant websites such as Amazon, Best Buy, Bol.com, Bed Bath & Beyond, Debenhams, Etsy, Home Depot, Kohl’s, Lowe’s, Macy’s, Marks & Spencer, Nordstrom, Overstock, Sears, Target, Tesco, and Walmart.
This page provides you a brief overview of Baymard’s mass merchant UX research. Full access to all of our UX research is available as part of Baymard Premium.
We’ve conducted a mass merchant UX benchmark, assessing 17 mass merchant sites across the 550+ UX guidelines our large-scale usaiblity testing shows are applicable to mass merchant sites. You can view the 17 site’s UX performances in the graph above, which summarizes 11,900+ weighted UX performance scores.
You can expand each theme and topic in the graph above for an in-depth view of the ‘current state’ of mass merchant website UX performances. (scroll down to access the in-depth case-studies for each of the 17 sites)
This is a sub-set of the full benchmark which includes 185 e-commerce sites.
View our full UX benchmark
You can explore our in-depth UX case-studies of the below 17 mass merchant e-commerce sites. In total these contain 11,900+ UX performance scores and 7,300+ best practice examples from mass merchant sites.