Industry UX Research
A large-scale research study on how to optimize the online User Experience for Direct-To-Consumer (DTC) e-commerce websites
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for Direct-To Consumer brands that sell their products to consumers on their own DTC e-commerce website.
Through our 130,000 hours of large scale UX research, we’ve identified 400+ in-depth User Experience guidelines that are particularly important to Direct To Consumer websites.
Our research includes testing of DTC e-commerce websites of both:
This page provides you a brief overview of Baymard’s Direct To Consumer UX research. Full access to all of our UX research is available as part of Baymard Premium.
We’ve conducted a Direct To Consumer UX benchmark, assessing 39 DTC sites across the 400+ UX guidelines our research shows are most applicable to Direct To Consumer websites. You can view the site’s UX performance in the graph above, which summarizes 17,000+ weighted UX performance scores.
You can expand each theme and topic in the graph above for an in-depth view of the ‘current state’ of Direct To Consumer website UX performances. (scroll down to access the in-depth case-studies for each of the 39 sites)
This is a sub-set of the full benchmark which includes 214 e-commerce sites.
Explore UX Benchmark
You can explore our in-depth UX case-studies of the below 39 Direct-To-Consumer e-commerce sites. In total these contain 17,000+ UX performance scores and 10,200+ best practice examples from DTC websites.