Baymard Institute Home Articles Benchmarks Page Designs

Products & Services Research, Training, Audits

Full Research Access In-Person Training Audit Service Products overview

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E-Commerce Page Designs

3,107 design examples organized across 45 page types

Homepage & Category

Homepage

162 Examples

Drop-Down Menu

147 Examples

Top-Level Navigation

160 Examples

Intermediary Category Page

203 Examples

On-Site Search

Search Field

110 Examples

Autocomplete Suggestions

96 Examples

Search Results Page

110 Examples

No Results Page

110 Examples

Product Lists & Filtering

Product List: Category

110 Examples

Product List: Search

110 Examples

Sorting Tool

105 Examples

Comparison Tool

43 Examples

Product Page

Product Page

120 Examples

Image Gallery Overlay

32 Examples

Video & 360-Views

43 Examples

User Reviews Section

55 Examples

Spec Sheet

35 Examples

Cart & Checkout

Cart

60 Examples

Cross-sell

6 Examples

Account

59 Examples

Shipping Address

59 Examples

Delivery & Shipping Methods

57 Examples

Address Validator

37 Examples

Billing Address

38 Examples

Payment

68 Examples

Order review

54 Examples

Order Confirmation

61 Examples

Gifting

26 Examples

Mobile E-Commerce

Homepage

53 Examples

Navigation Menu

74 Examples

Category Page

57 Examples

Product List

57 Examples

Filtering Options

45 Examples

Search Field

46 Examples

Search Autocomplete

37 Examples

Search Results

49 Examples

Product Page

51 Examples

Cart

50 Examples

Checkout Account Selection

55 Examples

Shipping Address

56 Examples

Shipping Method

50 Examples

Billing Address

47 Examples

Payment Method

45 Examples

Review Order

47 Examples

Order Confirmation

12 Examples