“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
Explore how people understand and evaluate subscriptions for physical products. Baymard’s research covers product boxes, grocery boxes and related recurring purchases, with findings on presenting the offer, choosing products, signing up and managing the ongoing account experience.
A subscription asks customers to understand an ongoing arrangement. They need to know how the service works, what they can choose and what follows signup. This research focuses on that buying model across physical products, while related industry studies provide more detailed guidance for grocery, beauty, apparel and other categories.
See how a layered information structure helps people move from a short subscription overview to detailed answers, without overwhelming first-time visitors with every detail.
Read why subscription calls to action need to match the step that follows, helping people understand whether they are exploring options or starting signup.
Explore findings from testing physical-product subscription services, including how people evaluate the offering and the information they seek before deciding whether to subscribe.
These figures describe the current consumables subscription research collection.
380+
Consumables subscription UX guidelines
3,100+
Consumables subscription UX performance scores
2,300+
Consumables subscription best practice examples
The findings from Baymard’s large-scale testing of Consumables Subscription Services websites provide you with 380+ UX guidelines, along with 3,100+ UX performance scores and 2,300+ best practice examples from Consumables Subscription Services sites.
This research study on ‘Consumables Subscription Service’ websites
cover sites that sell subscriptions for physical products that users
consume or deplete on a regular basis – be it grocery box
subscriptions, meal kits, office supplies, health & beauty, fashion,
etc.
The focus of this UX research study is specifically on how users
react, evaluate, and make a purchasing decision on websites that sell
physical products on a subscription basis.
This study focuses on subscriptions for physical products that customers consume or replace, including product boxes, grocery boxes and meal kits. Usability testing includes services such as Hungryroot, ButcherBox and HelloFresh, examining how people understand the offer and assess a recurring purchase.
The public consumables subscription benchmark covers eight services, including Birchbox, Book of the Month, BarkBox and Dollar Shave Club. Researchers record how research-based UX criteria are implemented and connect performance scores with examples from desktop and mobile websites.
The findings also draw on Baymard’s wider ecommerce research, including moderated think-aloud testing. Related industry studies add product-specific detail, helping teams connect the recurring-service experience with the kinds of products included in their subscription.
Browse examples from physical-product subscription services including BarkBox, Birchbox and Book of the Month. The benchmark offers a concrete way to explore recurring-purchase experiences, while a demo can show how subscription findings connect with the product research relevant to your service.
“Here at Boxed we’re a small team who are BIG fans of your research. Your services have been immensely helpful to us as a small UX/UI team, and we are so excited to have a new version of our own product page going into development later this month.”
“I have found the M-Commerce and E-Commerce reports very useful, thank you!”
“My team loves Baymard Premium and it has become a valuable tool for us. We consult with a number of large brands and manage their eComm (both DTC and eRetail) and your data is amazing, it gives us all the testing data without having to run the tests ourselves. Our clients appreciate us having the depth of knowledge Baymard provides, we’ve used Baymard data multiple times to defend our recommendations and to inform our designs.”
Baymard’s UX audit service can review the subscription journeys and site areas relevant to your service.
Book a demo to explore how the guidelines, examples and benchmarks can support your consumables subscription UX decisions.
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials