Industry UX Research
A large-scale research study on how to optimize the User Experience specifically ‘Consumables Subscription Services’ websites.
At Baymard Institute, we have conducted a large-scale website UX research study specifically focussing and testing ‘Consumables Subscription Service’ websites.
This research study on ‘Consumables Subscription Service’ websites cover sites that sell subscriptions for physical products that users consume or deplete on a regular basis – be it grocery box subscriptions, office supplies subscriptions, razor subscription, fashion subscription, etc.
The focus of this UX research study is specifically on how users react, evaluate, and make a purchasing decision on websites that sell physical products on a subscription basis, and less on the specific product type sold as a subscription. Research specific to the product type sold is covered in our other research studies, like: Grocery, Meal Kits, Beauty, Apparel, Luxury Goods, Office, Software Subscriptions, etc.
The researched Consumables Subscription Services websites includes:
Through our 130,000 hours of large-scale UX research, we’ve identified 380+ in-depth User Experience guidelines that are particularly important to Consumables Subscription Service websites. These guidelines are available through a Baymard Premium subscription.
Baymard’s Consumables Subscription Service UX research is based on more than 100 qualitative subject/site usability test sessions following the “Think Aloud” protocol.
During testing, the users encountered 1,000+ medium-to-severe usability issues on the Consumables Subscription Service websites while browsing and exploring the products and services sold as a subscription, evaluating the business itself, and finally, during the checkout when subscribing to the service. It’s these 1,000+ issues have been analyzed and distilled into 380+ UX guidelines relevant for Consumables Subscription Service websites.
This page provides you a brief overview of Baymard’s consumables subscriptions website UX research. Full access to all of our consumables subscriptions UX research is available as part of Baymard Premium.
We’ve conducted a UX benchmark assessing 8 Consumables Subscription Services websites across the 380+ UX guidelines our research shows are most applicable to Consumables Subscription Service websites. The benchmarked sites includes: Birchbox, Book of the Month, BarkBox, Bespoke Post, Dollar Shave Club, Farm To People, KiwiCo, and Rent the Runway. You can view the site’s desktop and mobile UX performance in the graph above, which summarizes 3,100+ weighted UX performance scores.
You can expand each theme and topic in the graph above for an in-depth view of the ‘current state’ of Consumables Subscription website UX performances. (scroll down to access the in-depth case-studies for each of the sites)
This is a sub-set of the full benchmark which includes 214 e-commerce sites.
Explore UX Benchmark
You can explore our in-depth UX case-studies of the 8 below Consumables Subscription websites. In total, these contain 3,100+ UX performance scores and 2,300+ best practice examples.
We’ve released a small subset of the 380+ Premium UX research finding for Consumables Subscription sites for free in these articles: