Industry UX Research
A large-scale research study on how to optimize the User Experience for Apparel websites
At Baymard Institute, we have a whole research topic devoted to online shopping UX and usability, specifically for Apparel e-commerce sites.
Through our 130,000 hours of large-scale UX research, we’ve identified 500+ in-depth User Experience guidelines that are particularly important to apparel websites.
Our research includes large-scale usability testing of apparel sites such as Adidas, Allbirds, American Apparel, ASOS, Appalachian Mountain Company, All About Dance, American Eagle Outfitters, Banana Republic, Boozt, Bonprix, Boohoo, Blue Nile, Cole Haan, Coastal.com, Daniel Wellington, Esprit, eBags, Farer, Foot Locker, GAP, Gilt, Go Outdoors, Greats, Herschel, H&M, Levi’s, Milo, Miinto, mvmt, Neiman Marcus, Next, Old Navy, Oakley, Patagonia, REI, Shop Bop, Sahalie, Thousand Fell, Under Armour, Urban Outfitters, Zalando, and Zappos.
This page provides you a brief overview of Baymard’s apparel UX research. Full access to all of our apparel UX research is available as part of Baymard Premium.
We’ve conducted an apparel UX benchmark, assessing 34 apparel e-commerce sites across the 500+ UX guidelines our research shows are most applicable to apparel sites. You can view the apparel site’s UX performance in the graph above, which summarizes 12,000 weighted UX performance scores.
You can expand each theme and topic in the graph above for an in-depth view of the ‘current state’ of apparel website UX performances. (scroll down to access the in-depth case-studies for each of the 34 apparel sites)
This is a sub-set of the full benchmark which includes 214 e-commerce sites.
View our full UX benchmark
You can explore our in-depth UX case-studies of the below 34 apparel e-commerce sites. In total, these contain 12,000+ UX performance scores and 7,300+ best practice examples from apparel sites.
(Note the findings from testing Adidas, Allbirds, ASOS, Appalachian, AEO, Banana Republic, Cole Haan, Daniel Wellington, Etsy, Foot Locker, GAP, Herschel, Levi’s, Macy’s, Neiman Marcus, Nordstrom, Old Navy, Patagonia, REI, Thousand Fell, Under Armour, Urban Outfitters, and Zappos, etc. are only available within the 500+ guidelines found in Baymard Premium.)