Health & Beauty Ecommerce UX Research
What are the top 40 UX improvements for your Health & Beauty site? How does your UX performance compare to Sephora, Ulta, Chanel, Walgreens, CVS, or VitaminShoppe?
Empower your digital team with instant access to UX insights specific to health and beauty sites. Improve ROI on your UX projects and increase confidence in UX decisions, with access to 150,000+ hours of UX research that covers every question and UI Component for your health or beauty ecommerce site.
At Baymard Institute, we have a whole research topic devoted to online shopping UX and usability, specifically for "Health" and "Beauty" ecommerce sites.
Our research includes large-scale usability testing of more than 17 health and beauty sites such as Sephora, Ulta Beauty, Walgreens, and more (see all health and beauty sites tested and benchmarked).
Baymard’s UX research is used by 29,000+ UX professionals in organizations like:
“The recommendations in our audit were awesome - well prioritized, actionable and helped us focus on what to optimize. This audit, along with the ecommerce database access, are my go-to resources for thorough, insightful information. Thank you!”
Leverage Large-Scale Research for Better Decision-Making
Empower your team with a vast library of large-scale research insights to inform and support your design decisions, advance your projects, and transform opinion-based discussions into evidence-driven outcomes.
Health & Beauty
The findings from Baymard’s large-scale testing of Health & Beauty sites provide you with 500+ UX guidelines, along with 5,000+ UX performance scores and 4,000+ best practice examples from Health & Beauty sites.
The UX research covers the entire online shopping experience, including:
- Best supporting that some users navigate by brand, others ingredient, product type, or symptom.
- Product variations during search and listings pages, and on PDPs.
- Up-sells, cross-sells and dealing with seasonal products
Birchbox.com, CVS, Chanel, Chemist Direct, Drugstore.com, Dollar Shave Club, Harrys.com, L’Occitane, Maya Chia, Mahalo Care, Monastery Made, Sephora, Shop-Apotheke.de, Smiletwice.com, Ulta Beauty, VitaminShoppe, VitaminWorld, Kicks, Bilvakker, Lyko, and Walgreens.
How Does Your UX Performance Stack Up Against Sephora, Chanel, Walgreens, and Your Direct Competitors?
Baymard has benchmarked the online shopping experience of 15 leading US and European health and beauty sites across 500+ UX guidelines for Health & Beauty.
With a Health & Beauty UX Audit, Baymard will perform a confidential UX benchmark of your site across the same parameters. This enables your organization to compare your site’s UX performance to leading health and beauty brands and competitors. Along with documenting if and how your site’s UX falls behind the competition or falls short of users' expectations.
Health & Beauty Test Methodology
This UX research on Health & Beauty ecommerce UX is part of Baymard Institute’s full 150,000+ hours of large-scale research catalog, which is based on:
Usability Testing
25 rounds of qualitative usability testing with 4,400+ test participant/site sessions following the "Think Aloud" protocol, mainly as in-person 1:1 moderated lab usability testing. This includes testing health and beauty sites such as Ulta, Sephora, L’Occitane, Maya Chia, Mahalo Care, Monastery Made, Chemist Direct, Drugstore.com, and Walgreens.
Manual Benchmarking
Benchmarking of 15 health and beauty sites across 500+ Health & Beauty UX guidelines resulting in 5,000+ UX performance scores and 4,000+ best practice examples from sites like: Birchbox, CVS, Chanel, Dollar Shave Club, Twice, Harrys.com, Sephora, Shop Apotheke, Ulta Beauty, VitaminShoppe, Kicks, Lyko, Blivakker, VitaminWorld, and Walgreens.
In-Lab Eye-Tracking Testing
Eye-tracking was also used for select testing. The eye-tracking test study included 32 participants using a Tobii eye-tracker, with a moderator present in the lab during the test sessions (for task and technical questions only).
Quantitative studies
12 studies with a total of 20,240 participants
Baymard’s research methodology is described in detail here.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“The recommendations in our audit were awesome - well prioritized, actionable and helped us focus on what to optimize. This audit, along with the ecommerce database access, are my go-to resources for thorough, insightful information. Thank you!”
“I’m reviewing the report this morning and I am delighted. The recommendations are detailed and our resulting actions are clear. I’m excited to share this with the rest of the team!”
“Baymard has been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.”