Industry UX Research
A large-scale research study on how to optimize the User Experience for Health & Beauty sites
At Baymard Institute, we have a whole research topic devoted to online shopping UX and usability, specifically for Health & Beauty e-commerce sites.
Through our 130,000 hours of large-scale UX research, we’ve identified 500+ in-depth User Experience guidelines that are particularly important to Health & Beauty websites.
Our research includes Health & Beauty websites such as Birchbox.com, CVS, Chanel, Chemist Direct, Drugstore.com, Dollar Shave Club, Harrys.com, L’Occitane, Maya Chia, Mahalo Care, Monastery Made, Sephora, Shop-Apotheke.de, Smiletwice.com, Ulta Beauty, VitaminShoppe, VitaminWorld, and Walgreens.
This page provides you a brief overview of Baymard’s Health & Beauty UX research. Full access to all of our UX research is available as part of Baymard Premium.
We’ve conducted a Health & Beauty UX benchmark, assessing 15 Health & Beauty sites across 500+ research-based UX parameters relevant to Health & Beauty sites. You can view the Health & Beauty sites’ UX performance in the graph above, which summarizes 7,000+ weighted UX performance scores.
You can expand each theme and topic in the graph above for an in-depth view of the ‘current state’ of Health & Beauty website UX performances.
This is a sub-set of the full benchmark which includes 214 e-commerce sites.
View our full UX benchmark
You can explore our in-depth UX case-studies of the below 15 Health & Beauty e-commerce sites. In total, these contain 7,000+ UX performance scores and 4,000+ best practice examples from Health & Beauty sites.
Note: the findings from testing Ulta, Sephora, L’Occitane, Maya Chia, Mahalo Care, Monastery Made, Chemist Direct, Drugstore.com, etc. is only available within the 500+ guidelines found in Baymard Premium.