Industry UX Research
A large-scale research study on how to optimize the User Experience for Health & Beauty sites
At Baymard Institute, we have a whole research topic devoted to online shopping UX and usability, specifically for health and beauty e-commerce sites.
Through our 88,000+ hours of large-scale UX research, we’ve identified 500+ in-depth User Experience guidelines that are particularly important to health and beauty websites.
Our research includes health and beauty websites such as Birchbox.com, CVS, Chanel, Chemist Direct, Drugstore.com, Dollar Shave Club, Harrys.com, L’Occitane, Maya Chia, Mahalo Care, Monastery Made, Sephora, Shop-Apotheke.de, Smiletwice.com, Ulta Beauty, VitaminShoppe, VitaminWorld, and Walgreens.
This page provides you a brief overview of Baymard’s health and beauty UX research. Full access to all of our UX research is available as part of Baymard Premium.
We’ve conducted a health and beauty UX benchmark, assessing 12 health and beauty sites across the 500+ UX guidelines our research shows are most applicable to health and beauty sites. You can view the health and beauty site’s UX performance in the graph above, which summarizes 4,800+ weighted UX performance scores.
You can expand each theme and topic in the graph above for an in-depth view of the ‘current state’ of health and beauty website UX performances.
This is a sub-set of the full benchmark which includes 185 e-commerce sites.
View our full UX benchmark
You can explore our in-depth UX case-studies of the below 12 health and beauty e-commerce sites. In total, these contain 4,800+ UX performance scores and 3,000+ best practice examples from health and beauty sites.
Note: the findings from testing Ulta, Sephora, L’Occitane, Maya Chia, Mahalo Care, Monastery Made, Chemist Direct, Drugstore.com, etc. is only available within the 500+ guidelines found in Baymard Premium.