Industry UX Research
A large-scale research study on how to optimize the User Experience for Health & Beauty sites
At Baymard Institute, we have a whole research topic devoted to online shopping UX and usability, specifically for health and beauty e-commerce sites.
Through our 78,000+ hours of large-scale UX research, we’ve identified 500+ in-depth User Experience guidelines that are particularly important to health and beauty websites.
Our research includes large-scale testing of health and beauty websites such as Ulta, Sephora, Chanel, L’Occitane, Maya Chia, Mahalo Care, Monastery Made, CVS, Chemist Direct, Drugstore.com, Walgreens, VitaminShoppe, VitaminWorld, and Shop-Apotheke (DE), etc.
This page provides you a brief overview of Baymard’s health and beauty UX research. Full access to all of our UX research is available as part of Baymard Premium.
We’ve conducted a health and beauty UX benchmark, assessing 8 health and beauty sites (Ulta, CVS, Sephora, Walgreens, Chanel, Shop Apotheke (DE), Vitamin World, and The Vitamin Shoppe) across the 500+ UX guidelines our research shows are most applicable to health and beauty sites. You can view the health and beauty site’s UX performance in the graph above, which summarizes 1,500+ weighted UX performance scores.
You can expand each theme and topic in the graph above for an in-depth view of the ‘current state’ of health and beauty website UX performances.
This is a sub-set of the full benchmark which includes 123 e-commerce sites.
View our full UX benchmark
You can explore our in-depth UX case-studies of the below 8 health and beauty e-commerce sites. In total, these contain 1,500+ UX performance scores and 1,100+ best practice examples from health and beauty sites.
Note: the findings from testing Ulta, Sephora, L’Occitane, Maya Chia, Mahalo Care, Monastery Made, Chanel, Chemist Direct, Drugstore.com, etc. is only available within the 500+ guidelines found in Baymard Premium.