Industry UX Research
A large-scale research study on how to optimize the User Experience for ‘Luxury Goods & High-End Fashion’ e-commerce websites
At Baymard Institute, we have a whole research topic devoted to online shopping UX and usability, specifically for Luxury Goods & High-End Fashion e-commerce sites.
Through our 88,000+ hours of large-scale UX research, we’ve identified 485 in-depth User Experience guidelines that are particularly important to luxury goods websites.
Our research includes Luxury Goods websites such as Anine Bing, Bang & Olufsen, Chanel, Gucci, Jimmy Choo, Louis Vuitton, TAG Heuer, and Van Cleef & Arpels.
This page provides you a brief overview of Baymard’s online luxury UX research. Full access to all of our online luxury UX research is available as part of Baymard Premium.
We’ve conducted a UX benchmark assessing 8 luxury goods e-commerce websites (with online shopping capabilities) across the 485 UX guidelines our research shows are most applicable to luxury sites. You can view the luxury site’s UX performance in the graph above, which summarizes 3,300+ weighted UX performance scores.
You can expand each theme and topic in the graph above for an in-depth view of the ‘current state’ of luxury website UX performances. (scroll down to access the in-depth case-studies for each of the sites)
This is a sub-set of the full benchmark which includes 185 e-commerce sites.
Explore UX Benchmark
You can explore our in-depth UX case-studies of the below luxury goods websites. In total, these contain 3,300+ UX performance scores and 1,800+ best practice examples from luxury e-commerce sites.