Industry UX Research
A large-scale research study on how to optimize the User Experience for ‘Luxury Goods & High-End Fashion’ e-commerce websites
At Baymard Institute, we have a whole research topic devoted to online shopping UX and usability, specifically for Luxury Goods & High-End Fashion e-commerce sites.
Through our 130,000 hours of large-scale UX research, we’ve identified 400+ in-depth User Experience guidelines that are particularly important to Luxury Goods websites.
Our research includes Luxury Goods websites such as Anine Bing, Bang & Olufsen, Chanel, Gucci, Jimmy Choo, Louis Vuitton, TAG Heuer, and Van Cleef & Arpels.
This page provides you a brief overview of Baymard’s online Luxury UX research. Full access to all of our online Luxury UX research is available as part of Baymard Premium.
We’ve conducted a UX benchmark assessing 8 Luxury Goods e-commerce websites (with online shopping capabilities) across 400+ research-based UX parameters relevant to Luxury Goods websites. You can view the luxury site’s UX performance in the graph above, which summarizes 3,300+ weighted UX performance scores.
You can expand each theme and topic in the graph above for an in-depth view of the ‘current state’ of Luxury website UX performances. (scroll down to access the in-depth case-studies for each of the sites)
This is a sub-set of the full benchmark which includes 214 e-commerce sites.
Explore UX Benchmark
You can explore our in-depth UX case-studies of the below Luxury Goods websites. In total, these contain 3,300+ UX performance scores and 1,800+ best practice examples from Luxury e-commerce sites.