About Baymard Institute

An Independent Web UX Research Institute

Baymard conducts original large-scale research studies on all aspects of the online user experience – from ‘form field labels’ to the ‘entire mobile experience’.

We believe in what we call ‘actionable research’ – taking the originality and thoroughness of academic research and presenting it in a pragmatic and user-friendly format.

The results of our 150,000+ hours of UX research are available to you in the six different formats below:

Free Research Content

UX Articles

406 free articles covering 5% of Baymard’s large-scale UX research findings.

Read the Articles

UX Benchmarks

Case studies of 251 leading e-commerce sites. Ranked using 275,000+ UX performance scores.

Examine the Benchmark

Page Designs

18,000+ annotated design examples, for systematic design inspiration on page types.

Explore Page Designs

Paid Products & Services

Premium Research

Get full access to Baymard’s 150,000+ hours of research and empower your UX decisions.

Learn more about Premium

UX Auditing

Baymard audits your site’s UX performance, compares it, and identifies key UX improvements.

Learn more

UX Training

Self-paced & remote courses. Suitable for all skill levels, featuring guest lectures from industry leaders.

Learn more

How We Work

This video provides you an overview of Baymard’s research structure and methodology, and shows you how it’s used in our core services. Every year we conduct another 37,000+ hours of new UX research.

1,600+Clients

150,000+Hours of Research

80+Countries

Our Core Team

Christian Holst
Founder, DK

Jamie Holst
Founder, DK

Edward Scott
Research Lead, US

Mark Crowley
Sr. Researcher, IE

Kathryn Totz
Sr. Researcher, US

Sally Collins
Sr. Researcher, US

Cassie Galante
Researcher, US

Iva Olah
Researcher, CA

Alan Blackwood
Researcher, UK

Sonia Sousa
Researcher, US

Lars Söderlund
Researcher, US

Wendy Lim
Sr. Test Specialist, UK

Christian Vind
Audit Lead, DK

Rebecca Hugo
Associate Audit Lead / Sr. Auditor, UK

Steffen Haferbier
Sr. Auditor, DK

Richard Lam
Sr. Auditor, US

Laura Messina
Sr. Auditor, US

Marilyn Shi
Sr. Auditor, US

Irani Sangham
Sr. Auditor, SA

Joanna Peel
Sr. Auditor, IE

Nick Howard
Sr. Auditor, UK

Gráinne Edwards
Sr. Auditor, IE

Brooke Cullen
Sr. Auditor, AT

Karen Curley
Auditor, IE

David Ruvalcaba
Auditor, MX

Raluca Ene
Auditor, RO

Niel Gan
Auditor, US

Ania Klimczuk
Auditor, US

Simon Hunt
Auditor, IE

Mihaela Nouras
Auditor, RO

Irina Kuznetcova
Auditor, MX

Andrew Kenneth
Auditor, PT

Mila Kosa
Benchmarking Lead, UA

Jon Screaton
Associate Benchmarking Lead / Sr. Benchmarker, UK

Federico Caria
Sr. Benchmarker, ES

Karolina Rukaite
Sr. Benchmarker, LT

Sylwia Prolubszczikowa
Sr. Benchmarker, PL

Dennis Terrey
Sr. Benchmarker, UK

Sphenn Stansfield
Sr. Benchmarker, CZ

Tanika Patel
Benchmarker, UK

Erika Toth
Benchmarker, UK

Martina Kuzmić
Benchmarker, HR

Robert Russell
Product Owner, US

Rinaldo Ugrina
Product Manager, DE

Jonathan Gurteen
Designer, UK

Melissa Coeffier
Designer, PY

Fredrik Zirath
Designer, SE

Konstantin Weiss
Designer, DE

Anders Nielsen
Content Creator, DK

Klaas Landsman
Developer, NL

Magnus Nielsen
Developer, DK

Dave Kinkead
Developer, FR

Andy Borsz
Developer, US

Alicia de Mora Losana
Developer, UK

Brett Chalupa
Developer, US

Kristine Andersen
Business Intelligence, DK

Joseph Waddington
Marketing Lead, UK

Andrea Bragonzi
Accounting, DK

Want To Join Baymard?

We’re always on the lookout for UX talent to join our passionate team of UX researchers, auditors, and benchmarkers. Check our job board for openings or to set up a job alert.

Check our openings

What Our Clients Say

Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 e-commerce companies.