We’re an independent web usability research institute
Baymard conducts original large-scale research studies on all aspects of the e-commerce user experience – from form fields to the entire mobile experience. The research results are published as articles, reports, and benchmark databases.
We believe in what we call “actionable research” – taking the originality and thoroughness of academic research, but presenting it in a pragmatic and user-friendly format.
Comprehensive research studies based on Baymard’s 28,000 hours of large-scale usability testing of leading e-commerce sites. All distilled into 550+ concrete design guidelines for improving the user experience of desktop and mobile e-commerce sites: