About Baymard Institute

We’re an independent web usability research institute

Baymard conducts original large-scale research studies on all aspects of the e-commerce user experience – from form fields to the entire mobile experience. The research results are published as articles, reports, and benchmark databases.

We believe in what we call “actionable research” – taking the originality and thoroughness of academic research, but presenting it in a pragmatic and user-friendly format.

UX Articles

Published approximately every second week since September 2009, there’s now 223 free articles ready for your perusal on the topics of web usability, UX design and e-commerce optimization:

Latest Articles - Most Popular - Full Archive

Research Products

Comprehensive research studies based on Baymard’s 32,000 hours of large-scale usability testing of leading e-commerce sites. All distilled into 550+ concrete design guidelines for improving the user experience of desktop and mobile e-commerce sites:

Homepage & Category - E-Commerce Search - Product Lists & Filtering - Product Page - E-Commerce Checkout - Mobile E-Commerce

Labs & Resources

Occasional experiments and resources we develop for improving web UX; like the open source redesigned country selector or a documented average of cart abandonment rates:

Country Selector - Mobile Touch Keyboards - Cart Abandonment Rates - Credit Card INN and Spacing

Clients Include …

Baymard Institute’s research is used by more than 3,000 e-commerce companies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 e-commerce companies

Core Research Team

Christian Holst (founder)

Jamie Appleseed (founder)

Christian Vind

Edward Scott

Lauryn Smith

Along with: Karolina Rukaite (UX Benchmarking), Jason Fox (UX Researcher), and Mark Crowley (UX Researcher).


E-mail: info@baymard.com

Phone US: +1 (415) 315-9567

Phone EU: +45 3696 9567

Baymard Institute
Howitzvej 60, 1st floor
2000 Copenhagen

VAT no: DK38748890