About Baymard Institute

An Independent Web UX Research Institute

Baymard conducts original large-scale research studies on all aspects of the online user experience – from ‘form field labels’ to the ‘entire mobile experience’.

We believe in what we call ‘actionable research’ – taking the originality and thoroughness of academic research and presenting it in a pragmatic and user-friendly format.

The results of our 71,000+ hours of UX research are available to you in the six different formats below:

Free Research Content

UX Articles

302 free articles covering 5% of Baymard’s large-scale UX research findings.

Read the Articles

UX Benchmarks

Case studies of 93 top-grossing e-commerce sites. Ranked using 119,000+ UX performance scores.

Examine the Benchmark

Page Designs

8,400+ annotated design examples, for systematic design inspiration on page types.

Explore Page Designs

Paid Products & Services

Premium Research

Get full access to Baymard’s 71,000+ hours of research and empower your UX decisions.

Learn more about Premium

UX Auditing

Baymard audits your site’s UX performance, compares it, and identifies key UX improvements.

Learn more

UX Training

Remote UX training & workshop, privately held for your team and customized to your industry.

Learn more

How We Work

This video provides you an overview of Baymard’s research structure and methodology, and shows you how it’s used in our core services. Every year we conduct another 20,000+ hours of new UX research.

71,000+Hours of Research

Our Core Team

Christian Holst
Founder, DK
Jamie Appleseed
Founder, DK
Edward Scott
Research Lead, US
Mark Crowley
Researcher, IE
Kathryn Totz
Researcher, US
Sally Collins
Researcher, US
Alex Krzyminski
Researcher, US
Christian Vind
Audit Lead, DK
Rebecca Hugo
Sr. Auditor, UK
Steffen Haferbier
Sr. Auditor, DK
Robert Russell
Sr. Auditor, US
Richard Lam
Auditor, US
Laura Messina
Auditor, US
Marilyn Shi
Auditor, US
Irani Sangham
Auditor, SA
Mel Fox
Auditor, IE
Nick Howard
Auditor, UK
Joanna Peel
Auditor, IE
Rinaldo Ugrina
Auditor, DE
Federico Caria
Benchmarker, ES
Karolina Rukaite
Benchmarker, LT
Mila Kosa
Benchmarker, UA
Jon Screaton
Benchmarker, UK
Dennis Terrey
Benchmarker, UK
Sylwia Prolubszczikowa
Benchmarker, PL
Jonathan Gurteen
Designer, UK
Klaas Landsman
Developer, NL

Want To Join Baymard?

We’re always on the lookout for UX talent to join our passionate team of UX researchers, auditors, and benchmarkers. Check our job board for openings or to set up a job alert.

Check our openings

What Our Clients Say

Baymard’s research is used by more than 3,000 brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 e-commerce companies.

Capital One LogoeBay LogoAmazon LogoShopify LogoHyatt LogoDeloitte Digital LogoClicktale LogoTaylorMade Golf LogoEtsy LogoNike Inc. LogoHarley-Davidson LogoTarget LogoColumbia Sportswear LogoT-Mobile / Deutsche Telekom AG LogoAdobe LogoJohn Lewis LogoGoogle LogoLenovo Logo

Contact Us


Phone US:
+1 (315) 216-7151

Phone EU:
+45 3696 9567

Postal Address:
Kastanie Alle 41,
3520 Farum,

VAT no: