About Baymard Institute

An Independent Web UX Research Institute

Baymard conducts original large-scale research studies on all aspects of the online user experience – from ‘form field labels’ to the ‘entire mobile experience’.

We believe in what we call ‘actionable research’ – taking the originality and thoroughness of academic research and presenting it in a pragmatic and user-friendly format.

The results of our 150,000+ hours of UX research are available to you in the six different formats below:

Free Research Content

UX Articles

403 free articles covering 5% of Baymard’s large-scale UX research findings.

Read the Articles

UX Benchmarks

Case studies of 251 leading e-commerce sites. Ranked using 275,000+ UX performance scores.

Examine the Benchmark

Page Designs

18,000+ annotated design examples, for systematic design inspiration on page types.

Explore Page Designs

Paid Products & Services

Premium Research

Get full access to Baymard’s 150,000+ hours of research and empower your UX decisions.

Learn more about Premium

UX Auditing

Baymard audits your site’s UX performance, compares it, and identifies key UX improvements.

Learn more

UX Training

Self-paced & remote courses. Suitable for all skill levels, featuring guest lectures from industry leaders.

Learn more

How We Work

This video provides you an overview of Baymard’s research structure and methodology, and shows you how it’s used in our core services. Every year we conduct another 37,000+ hours of new UX research.

1,600+Clients
150,000+Hours of Research
80+Countries

Our Core Team

Profile picture of Christian HolstChristian Holst
Founder, DK
Profile picture of Jamie HolstJamie Holst
Founder, DK
Profile picture of Edward ScottEdward Scott
Research Lead, US
Profile picture of Mark CrowleyMark Crowley
Sr. Researcher, IE
Profile picture of Kathryn TotzKathryn Totz
Sr. Researcher, US
Profile picture of Sally CollinsSally Collins
Sr. Researcher, US
Profile picture of Cassie GalanteCassie Galante
Researcher, US
Profile picture of Iva OlahIva Olah
Researcher, CA
Profile picture of Alan BlackwoodAlan Blackwood
Researcher, UK
Profile picture of Sonia SousaSonia Sousa
Researcher, US
Profile picture of Lars SöderlundLars Söderlund
Researcher, US
Profile picture of Wendy LimWendy Lim
Sr. Test Specialist, UK
Profile picture of Christian VindChristian Vind
Audit Lead, DK
Profile picture of Rebecca HugoRebecca Hugo
Associate Audit Lead / Sr. Auditor, UK
Profile picture of Steffen HaferbierSteffen Haferbier
Sr. Auditor, DK
Profile picture of Richard LamRichard Lam
Sr. Auditor, US
Profile picture of Laura MessinaLaura Messina
Sr. Auditor, US
Profile picture of Marilyn ShiMarilyn Shi
Sr. Auditor, US
Profile picture of Irani SanghamIrani Sangham
Sr. Auditor, SA
Profile picture of Joanna PeelJoanna Peel
Sr. Auditor, IE
Profile picture of Nick HowardNick Howard
Sr. Auditor, UK
Profile picture of Gráinne EdwardsGráinne Edwards
Sr. Auditor, IE
Profile picture of Brooke CullenBrooke Cullen
Auditor, AT
Profile picture of Karen CurleyKaren Curley
Auditor, IE
Profile picture of David RuvalcabaDavid Ruvalcaba
Auditor, MX
Profile picture of Raluca EneRaluca Ene
Auditor, RO
Profile picture of Niel GanNiel Gan
Auditor, US
Profile picture of Ania KlimczukAnia Klimczuk
Auditor, US
Profile picture of Simon HuntSimon Hunt
Auditor, IE
Profile picture of Mihaela NourasMihaela Nouras
Auditor, RO
Profile picture of Irina KuznetcovaIrina Kuznetcova
Auditor, MX
Profile picture of Andrew KennethAndrew Kenneth
Auditor, PT
Profile picture of Mila KosaMila Kosa
Benchmarking Lead, UA
Profile picture of Jon ScreatonJon Screaton
Associate Benchmarking Lead / Sr. Benchmarker, UK
Profile picture of Federico CariaFederico Caria
Sr. Benchmarker, ES
Profile picture of Karolina RukaiteKarolina Rukaite
Sr. Benchmarker, LT
Profile picture of Sylwia ProlubszczikowaSylwia Prolubszczikowa
Sr. Benchmarker, PL
Profile picture of Dennis TerreyDennis Terrey
Sr. Benchmarker, UK
Profile picture of Sphenn StansfieldSphenn Stansfield
Sr. Benchmarker, CZ
Profile picture of Tanika PatelTanika Patel
Benchmarker, UK
Profile picture of Erika TothErika Toth
Benchmarker, UK
Profile picture of Martina KuzmićMartina Kuzmić
Benchmarker, HR
Profile picture of Robert RussellRobert Russell
Product Owner, US
Profile picture of Rinaldo UgrinaRinaldo Ugrina
Product Manager, DE
Profile picture of Jonathan GurteenJonathan Gurteen
Designer, UK
Profile picture of Melissa CoeffierMelissa Coeffier
Designer, PY
Profile picture of Fredrik ZirathFredrik Zirath
Designer, SE
Profile picture of Konstantin WeissKonstantin Weiss
Designer, DE
Profile picture of Anders NielsenAnders Nielsen
Content Creator, DK
Profile picture of Klaas LandsmanKlaas Landsman
Developer, NL
Profile picture of Magnus NielsenMagnus Nielsen
Developer, DK
Profile picture of Dave KinkeadDave Kinkead
Developer, FR
Profile picture of Andy BorszAndy Borsz
Developer, US
Profile picture of Alicia de Mora LosanaAlicia de Mora Losana
Developer, UK
Profile picture of Kristine AndersenKristine Andersen
Business Intelligence, DK
Profile picture of Joseph WaddingtonJoseph Waddington
Marketing Lead, UK
Profile picture of Andrea BragonziAndrea Bragonzi
Accounting, DK

Want To Join Baymard?

We’re always on the lookout for UX talent to join our passionate team of UX researchers, auditors, and benchmarkers. Check our job board for openings or to set up a job alert.

Check our openings

What Our Clients Say

Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 e-commerce companies.

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Contact Us

Email:
info@baymard.com

Phone US:
+1 (315) 216-7151

Phone EU:
+45 3696 9567

Address:
Flaesketorvet 68,
1711 Copenhagen,
Denmark

Postal & invoicing address:
Kastanie Alle 41,
3520 Farum,
Denmark

VAT no:
DK38748890