An Independent Web UX Research Institute
Baymard conducts original large-scale research studies on all aspects of the online user experience – from ‘form field labels’ to the ‘entire mobile experience’.
We believe in what we call ‘actionable research’ – taking the originality and thoroughness of academic research and presenting it in a pragmatic and user-friendly format.
The results of our 150,000+ hours of UX research are available to you in the six different formats below:
Free Research Content
UX Articles
423 free articles covering 5% of Baymard’s large-scale UX research findings.
Read the ArticlesUX Benchmarks
Case studies of 319 leading ecommerce sites. Ranked using 275,000+ UX performance scores.
Examine the BenchmarkPage Designs
18,000+ annotated design examples, for systematic design inspiration on page types.
Explore Page DesignsPaid Products & Services
Premium Research
Get full access to Baymard’s 150,000+ hours of research and empower your UX decisions.
Learn more about PremiumUX Auditing
Baymard audits your site’s UX performance, compares it, and identifies key UX improvements.
Learn moreUX Training
Self-paced & remote courses. Suitable for all skill levels, featuring guest lectures from industry leaders.
Learn moreHow We Work
This video provides you an overview of Baymard’s research structure and methodology, and shows you how it’s used in our core services. Every year we conduct another 37,000+ hours of new UX research.
Our Core Team
Christian HolstFounder, DK
Jamie HolstFounder, DK
Edward ScottResearch Lead, US
Mark CrowleySr. Researcher, IE
Kathryn TotzSr. Researcher, US
Sally CollinsSr. Researcher, US
Cassie GalanteSr. Researcher, US
Iva OlahResearcher, CA
Alan BlackwoodResearcher, UK
Lars SöderlundResearcher, US
Wendy LimSr. Test Specialist, UK
Christian VindAudit Lead, DK
Rebecca HugoAssociate Audit Lead / Sr. Auditor, UK
Steffen HaferbierSr. Auditor, DK
Richard LamSr. Auditor, US
Laura MessinaSr. Auditor, US
Marilyn ShiSr. Auditor, US
Irani SanghamSr. Auditor, SA
Joanna PeelSr. Auditor, IE
Nick HowardSr. Auditor, UK
Gráinne EdwardsSr. Auditor, IE
Brooke CullenSr. Auditor, AT
Karen CurleyAuditor, IE
David RuvalcabaAuditor, MX
Raluca EneAuditor, RO
Niel GanAuditor, US
Ania KlimczukAuditor, US
Simon HuntAuditor, IE
Mihaela NourasAuditor, RO
Irina KuznetcovaAuditor, MX
Andrew KennethAuditor, PT
Mila KosaBenchmarking Lead, UA
Jon ScreatonAssociate Benchmarking Lead / Sr. Benchmarker, UK
Federico CariaSr. Benchmarker, ES
Karolina RukaiteSr. Benchmarker, LT
Sylwia ProlubszczikowaSr. Benchmarker, PL
Dennis TerreySr. Benchmarker, UK
Sphenn StansfieldSr. Benchmarker, CZ
Tanika PatelBenchmarker, UK
Erika TothBenchmarker, UK
Martina KuzmićBenchmarker, HR
Robert RussellProduct Owner, US
Rinaldo UgrinaProduct Manager, DE
Jonathan GurteenDesigner, UK
Melissa CoeffierDesigner, PY
Fredrik ZirathDesigner, SE
Konstantin WeissDesigner, DE
Anders NielsenContent Creator, DK
Brett ChalupaEngineering Lead, US
Klaas LandsmanDeveloper, NL
Magnus NielsenDeveloper, DK
Dave KinkeadDeveloper, FR
Andy BorszDeveloper, US
Alicia de Mora LosanaDeveloper, UK
Kristine AndersenCommercial Operations Lead, DK
Joseph WaddingtonMarketing Lead, UK
Salma MadwarProduct Marketing Manager, AE
Andrea BragonziAccounting, DK
Want To Join Baymard?
We’re always on the lookout for UX talent to join our passionate team of UX researchers, auditors, and benchmarkers. Check our job board for openings or to set up a job alert.
Check our openingsWhat Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
Contact Us
Email:
info@baymard.com
Phone US:
+1 (315) 216-7151
Phone EU:
+45 88 10 85 58
Postal & invoicing address:
Kastanie Alle 41,
3520 Farum,
Denmark
EU Address:
Flaesketorvet 68,
1711 Copenhagen,
Denmark
VAT no:
DK38748890
