About Baymard Institute

An Independent Web UX Research Institute

Baymard conducts original large-scale research studies on all aspects of the online user experience – from ‘form field labels’ to the ‘entire mobile experience’.

We believe in what we call ‘actionable research’ – taking the originality and thoroughness of academic research and presenting it in a pragmatic and user-friendly format.

The results of our 88,000+ hours of UX research are available to you in the six different formats below:

Free Research Content

UX Articles

337 free articles covering 5% of Baymard’s large-scale UX research findings.

Read the Articles

UX Benchmarks

Case studies of 185 top-grossing e-commerce sites. Ranked using 195,000+ UX performance scores.

Examine the Benchmark

Page Designs

12,000+ annotated design examples, for systematic design inspiration on page types.

Explore Page Designs

Paid Products & Services

Premium Research

Get full access to Baymard’s 88,000+ hours of research and empower your UX decisions.

Learn more about Premium

UX Auditing

Baymard audits your site’s UX performance, compares it, and identifies key UX improvements.

Learn more

UX Training

Remote UX training & workshop, privately held for your team and customized to your industry.

Learn more

How We Work

This video provides you an overview of Baymard’s research structure and methodology, and shows you how it’s used in our core services. Every year we conduct another 25,000+ hours of new UX research.

1,600+Clients

88,000+Hours of Research

80+Countries

Our Core Team

Christian Holst
Founder, DK

Jamie Holst
Founder, DK

Edward Scott
Research Lead, US

Mark Crowley
Sr. Researcher, IE

Kathryn Totz
Researcher, US

Sally Collins
Researcher, US

Alex Krzyminski
Researcher, US

Wendy Lim
Test Specialist, UK

Christian Vind
Audit Lead, DK

Rebecca Hugo
Sr. Auditor, UK

Steffen Haferbier
Sr. Auditor, DK

Richard Lam
Sr. Auditor, US

Laura Messina
Sr. Auditor, US

Marilyn Shi
Sr. Auditor, US

Irani Sangham
Sr. Auditor, SA

Nick Howard
Auditor, UK

Joanna Peel
Auditor, IE

Rinaldo Ugrina
Auditor, DE

Brooke Cullen
Auditor, AT

Gráinne Edwards
Auditor, IE

Karen Curley
Auditor, IE

David Ruvalcaba
Auditor, MX

Janet Neugebauer
Auditor, US

Tanika Patel
Auditor, UK

Raluca Ene
Auditor, RO

Mila Kosa
Benchmarking Lead, UA

Federico Caria
Sr. Benchmarker, ES

Karolina Rukaite
Sr. Benchmarker, LT

Jon Screaton
Sr. Benchmarker, UK

Dennis Terrey
Benchmarker, UK

Sylwia Prolubszczikowa
Benchmarker, PL

Erika Toth
Benchmarker, UK

Sphenn Stansfield
Benchmarker, CZ

Robert Russell
Product Owner, US

Jonathan Gurteen
Designer, UK

Anders Nielsen
Content Creator, DK

Klaas Landsman
Developer, NL

Torben von Deyen
Developer, DK

Want To Join Baymard?

We’re always on the lookout for UX talent to join our passionate team of UX researchers, auditors, and benchmarkers. Check our job board for openings or to set up a job alert.

Check our openings