About Baymard Institute

We’re an independent web usability research institute

Baymard conducts original large-scale research studies on all aspects of the e-commerce user experience – from form fields to the entire mobile experience. The research results are published as articles, reports, and benchmark databases.

We believe in what we call “actionable research” – taking the originality and thoroughness of academic research, but presenting it in a pragmatic and user-friendly format.

UX Articles

Published approximately every second week since September 2009, there’s now 259 free articles ready for your perusal on the topics of web usability, UX design and e-commerce optimization:

Latest Articles - Most Popular - Full Archive

Full-Research Access

Get full acccess to Baymard Institute’s 49,000+ hours of large-scale e-commerce UX research – uncovering what designs cause usability issues, how to create “State of the Art” e-commerce experiences, and how your UX performance stacks up against leading e-commerce sites.

Baymard Premium Access

UX Auditing

What are the 40 most important changes you can make to your e-commerce user experience? A UX researcher from Baymard will perform a full UX performance audit of your site based on Baymard’s 49,000+ hours of e-commerce usability research.

E-Commerce UX audit

Labs & Resources

Occasional experiments and resources we develop for improving web UX; like the open source redesigned country selector or a documented average of cart abandonment rates:

Country Selector - Mobile Touch Keyboards - Cart Abandonment Rates - Credit Card INN and Spacing

Clients Include …

Baymard Institute’s research is used by more than 3,000 e-commerce companies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 e-commerce companies

Baymard’s Research Structure & Foundation (video)

The below video provides an overview of Baymard’s research methodology and the structure of the research foundation, along with how it’s used in Baymard’s core services:

You may also want to see the Roadmap & Changelog page for an overview of what new research Baymard has just published, along with the roadmap for what’s coming.

Core Team


E-mail: info@baymard.com

Phone US: +1 (415) 315-9567

Phone EU: +45 3696 9567

Baymard Institute
Howitzvej 60, 1st floor
2000 Copenhagen

VAT no: DK38748890