We’re an independent web usability research institute
Baymard conducts original large-scale research studies on all aspects of the e-commerce user experience – from form fields to the entire mobile experience. The research results are published as articles, reports, and benchmark databases.
We believe in what we call “actionable research” – taking the originality and thoroughness of academic research, but presenting it in a pragmatic and user-friendly format.
Get full acccess to Baymard Institute’s 49,000+ hours of large-scale e-commerce UX research – uncovering what designs cause usability issues, how to create “State of the Art” e-commerce experiences, and how your UX performance stacks up against leading e-commerce sites.
What are the 40 most important changes you can make to your e-commerce user experience? A UX researcher from Baymard will perform a full UX performance audit of your site based on Baymard’s 49,000+ hours of e-commerce usability research.
The below video provides an overview of Baymard’s research methodology and the structure of the research foundation, along with how it’s used in Baymard’s core services:
You may also want to see the Roadmap & Changelog page for an overview of what new research Baymard has just published, along with the roadmap for what’s coming.