About Baymard Institute

We’re an independent web usability research institute

Baymard conducts original large-scale research studies on all aspects of the e-commerce user experience – from form fields to the entire mobile experience. The research results are published as articles, reports, and benchmark databases.

We believe in what we call “actionable research” – taking the originality and thoroughness of academic research, but presenting it in a pragmatic and user-friendly format.

UX Articles

Published approximately every second week since September 2009, there’s now 227 free articles ready for your perusal on the topics of web usability, UX design and e-commerce optimization:

Latest Articles - Most Popular - Full Archive

Full-Research Access

Get full acccess to Baymard Institute’s 32,000+ hours of large-scale e-commerce UX research – uncovering what designs cause usability issues, how to create “State of the Art” e-commerce experiences, and how your UX performance stacks up against leading e-commerce sites.

Baymard Premium Access

UX Auditing

What are the 50 most important changes you can make to your e-commerce user experience? A UX researcher from Baymard will perform a full UX performance audit of your site based on Baymard’s 32,000+ hours of e-commerce usability research.

E-Commerce UX audit

Labs & Resources

Occasional experiments and resources we develop for improving web UX; like the open source redesigned country selector or a documented average of cart abandonment rates:

Country Selector - Mobile Touch Keyboards - Cart Abandonment Rates - Credit Card INN and Spacing

Clients Include …

Baymard Institute’s research is used by more than 3,000 e-commerce companies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 e-commerce companies

Baymard’s Research Structure & Foundation (video)

The below video provides an overview of Baymard’s research methodology and the structure of the research foundation, along with how it’s used in Baymard’s core services:

Core Research Team

Christian Holst (founder, DK)

Jamie Appleseed (founder, DK)

Christian Vind (DK)

Edward Scott (US)

Lauryn Smith (US)

Mark Crowley (IE)

Juan Gomez (US)

Steffen Titken Haferbier (DK)

Along with Karolina Rukaite (UX benchmarking), Nancy McCrave (UX researcher), and Jan Jorgensen (front-end development).


E-mail: info@baymard.com

Phone US: +1 (415) 315-9567

Phone EU: +45 3696 9567

Baymard Institute
Howitzvej 60, 1st floor
2000 Copenhagen

VAT no: DK38748890