Baymard conducts original large-scale research studies on all aspects of the online user experience – from ‘form field labels’ to the ‘entire mobile experience’.
We believe in what we call ‘actionable research’ – taking the originality and thoroughness of academic research and presenting it in a pragmatic and user-friendly format.
The results of our 71,000+ hours of UX research are available to you in the six different formats below:
302 free articles covering 5% of Baymard’s large-scale UX research findings.Read the Articles
Case studies of 93 top-grossing e-commerce sites. Ranked using 119,000+ UX performance scores.Examine the Benchmark
8,400+ annotated design examples, for systematic design inspiration on page types.Explore Page Designs
Get full access to Baymard’s 71,000+ hours of research and empower your UX decisions.Learn more about Premium
Baymard audits your site’s UX performance, compares it, and identifies key UX improvements.Learn more
Remote UX training & workshop, privately held for your team and customized to your industry.Learn more
We’re always on the lookout for UX talent to join our passionate team of UX researchers, auditors, and benchmarkers. Check our job board for openings or to set up a job alert.Check our openings
Baymard’s research is used by more than 3,000 brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 e-commerce companies.
+1 (315) 216-7151
+45 3696 9567
Kastanie Alle 41,
© 2021 Baymard Institute US: +1 (315) 216-7151 EU: +45 3696 9567 firstname.lastname@example.org