Baymard conducts original large-scale research studies on all aspects of the online user experience – from ‘form field labels’ to the ‘entire mobile experience’.
We believe in what we call ‘actionable research’ – taking the originality and thoroughness of academic research and presenting it in a pragmatic and user-friendly format.
The results of our 150,000+ hours of UX research are available to you in the six different formats below:
403 free articles covering 5% of Baymard’s large-scale UX research findings.
Read the ArticlesCase studies of 251 leading e-commerce sites. Ranked using 275,000+ UX performance scores.
Examine the Benchmark18,000+ annotated design examples, for systematic design inspiration on page types.
Explore Page DesignsGet full access to Baymard’s 150,000+ hours of research and empower your UX decisions.
Learn more about PremiumBaymard audits your site’s UX performance, compares it, and identifies key UX improvements.
Learn moreSelf-paced & remote courses. Suitable for all skill levels, featuring guest lectures from industry leaders.
Learn moreThis video provides you an overview of Baymard’s research structure and methodology, and shows you how it’s used in our core services. Every year we conduct another 37,000+ hours of new UX research.
We’re always on the lookout for UX talent to join our passionate team of UX researchers, auditors, and benchmarkers. Check our job board for openings or to set up a job alert.
Check our openingsBaymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 e-commerce companies.
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