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About Baymard Institute
We’re an independent web usability research institute
Baymard conducts original large-scale research studies on all aspects of the e-commerce user experience – from form fields to the entire mobile experience. The research results are published as articles, reports, and benchmark databases.
We believe in what we call “actionable research” – taking the originality and thoroughness of academic research, but presenting it in a pragmatic and user-friendly format.
UX Articles
Published approximately every second week since September 2009, there’s now 219 free articles ready for your perusal on the topics of web usability, UX design and e-commerce optimization:
Research Products
Comprehensive research studies based on Baymard’s 28,000 hours of large-scale usability testing of leading e-commerce sites. All distilled into 550+ concrete design guidelines for improving the user experience of desktop and mobile e-commerce sites:
Homepage & Category - E-Commerce Search - Product Lists & Filtering - Product Page - E-Commerce Checkout - Mobile E-Commerce
Labs & Resources
Occasional experiments and resources we develop for improving web UX; like the open source redesigned country selector or a documented average of cart abandonment rates:
Country Selector - Mobile Touch Keyboards - Cart Abandonment Rates - Credit Card INN and Spacing
Clients Include …
Core Research Team
Christian Holst (founder)
Jamie Appleseed (founder)
Christian Vind
Edward Scott
Lauryn Smith
Along with just-hired: Karolina Rukaite (UX Benchmarking), Jason Fox (UX Researcher), Mark Crowley (UX Researcher), and Saf Allen (Web Developer).
Contact
E-mail: info@baymard.com
Phone US: +1 (415) 315-9567
Phone EU: +45 3696 9567
Address:
Baymard Institute
Howitzvej 60, 1st floor
2000 Copenhagen
Denmark
VAT no: DK38748890