About Baymard Institute

An Independent Web UX Research Institute

Baymard conducts original large-scale research studies on all aspects of the online user experience – from ‘form field labels’ to the ‘entire mobile experience’.

We believe in what we call ‘actionable research’ – taking the originality and thoroughness of academic research and presenting it in a pragmatic and user-friendly format.

The results of our 88,000+ hours of UX research are available to you in the six different formats below:

Free Research Content

UX Articles

337 free articles covering 5% of Baymard’s large-scale UX research findings.

Read the Articles

UX Benchmarks

Case studies of 185 top-grossing e-commerce sites. Ranked using 195,000+ UX performance scores.

Examine the Benchmark

Page Designs

12,000+ annotated design examples, for systematic design inspiration on page types.

Explore Page Designs

Paid Products & Services

Premium Research

Get full access to Baymard’s 88,000+ hours of research and empower your UX decisions.

Learn more about Premium

UX Auditing

Baymard audits your site’s UX performance, compares it, and identifies key UX improvements.

Learn more

UX Training

Remote UX training & workshop, privately held for your team and customized to your industry.

Learn more

How We Work

This video provides you an overview of Baymard’s research structure and methodology, and shows you how it’s used in our core services. Every year we conduct another 25,000+ hours of new UX research.

1,600+Clients
88,000+Hours of Research
80+Countries

Our Core Team

Profile picture of Christian Holst
Christian Holst
Founder, DK
Profile picture of Jamie Holst
Jamie Holst
Founder, DK
Profile picture of Edward Scott
Edward Scott
Research Lead, US
Profile picture of Mark Crowley
Mark Crowley
Sr. Researcher, IE
Profile picture of Kathryn Totz
Kathryn Totz
Researcher, US
Profile picture of Sally Collins
Sally Collins
Researcher, US
Profile picture of Alex Krzyminski
Alex Krzyminski
Researcher, US
Profile picture of Wendy Lim
Wendy Lim
Test Specialist, UK
Profile picture of Christian Vind
Christian Vind
Audit Lead, DK
Profile picture of Rebecca Hugo
Rebecca Hugo
Sr. Auditor, UK
Profile picture of Steffen Haferbier
Steffen Haferbier
Sr. Auditor, DK
Profile picture of Richard Lam
Richard Lam
Sr. Auditor, US
Profile picture of Laura Messina
Laura Messina
Sr. Auditor, US
Profile picture of Marilyn Shi
Marilyn Shi
Sr. Auditor, US
Profile picture of Irani Sangham
Irani Sangham
Sr. Auditor, SA
Profile picture of Nick Howard
Nick Howard
Auditor, UK
Profile picture of Joanna Peel
Joanna Peel
Auditor, IE
Profile picture of Rinaldo Ugrina
Rinaldo Ugrina
Auditor, DE
Profile picture of Brooke Cullen
Brooke Cullen
Auditor, AT
Profile picture of Gráinne Edwards
Gráinne Edwards
Auditor, IE
Profile picture of Karen Curley
Karen Curley
Auditor, IE
Profile picture of David Ruvalcaba
David Ruvalcaba
Auditor, MX
Profile picture of Janet Neugebauer
Janet Neugebauer
Auditor, US
Profile picture of Tanika Patel
Tanika Patel
Auditor, UK
Profile picture of Raluca Ene
Raluca Ene
Auditor, RO
Profile picture of Mila Kosa
Mila Kosa
Benchmarking Lead, UA
Profile picture of Federico Caria
Federico Caria
Sr. Benchmarker, ES
Profile picture of Karolina Rukaite
Karolina Rukaite
Sr. Benchmarker, LT
Profile picture of Jon Screaton
Jon Screaton
Sr. Benchmarker, UK
Profile picture of Dennis Terrey
Dennis Terrey
Benchmarker, UK
Profile picture of Sylwia Prolubszczikowa
Sylwia Prolubszczikowa
Benchmarker, PL
Profile picture of Erika Toth
Erika Toth
Benchmarker, UK
Profile picture of Sphenn Stansfield
Sphenn Stansfield
Benchmarker, CZ
Profile picture of Robert Russell
Robert Russell
Product Owner, US
Profile picture of Jonathan Gurteen
Jonathan Gurteen
Designer, UK
Profile picture of Anders Nielsen
Anders Nielsen
Content Creator, DK
Profile picture of Klaas Landsman
Klaas Landsman
Developer, NL
Profile picture of Torben von Deyen
Torben von Deyen
Developer, DK

Want To Join Baymard?

We’re always on the lookout for UX talent to join our passionate team of UX researchers, auditors, and benchmarkers. Check our job board for openings or to set up a job alert.

Check our openings

What Our Clients Say

Baymard’s research is used by 11,000+ UX professionals across 80+ countries, and includes 71% of all Fortune 500 e-commerce companies.

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Contact Us

Email:
info@baymard.com

Phone US:
+1 (315) 216-7151

Phone EU:
+45 3696 9567

Postal Address:
Kastanie Alle 41,
3520 Farum,
Denmark

VAT no:
DK38748890