Accessibility for E-Commerce: 3 Best Practices For Navigational Links (73% of Sites Fail)
Industry UX Research
A large-scale research study on how to improve accessibility and compliance specifically for e-commerce sites
At Baymard Institute we have a whole research topic devoted to accessibility specifically for e-commerce sites.
The study provides you with highly actionable accessibility guidelines specifically for the page types and UI elements found on e-commerce sites (WCAG 2.1 AA compliance). It illustrates how e-commerce sites can implement the accessibility-compliance requirements based on the World Wide Web Consortium (W3C)’s Web Content Accessibility Guidelines 2.1 (WCAG).
Baymard’s Accessibility research is based on the work of our Accessibility team, which over the past year has translated the foundational work of the WCAG to be more understandable in the e-commerce context. Analyzing the WCAG principles and standards from the standpoint of e-commerce, we’ve distilled these principles and standards into the 55 guidelines.
While our approach here is different from how we generally conduct our research — which relies on large-scale “Think Aloud” usability testing as the foundation (see Baymard’s general research methodology) — we’ve applied the same rigorous analysis process to ensure these guidelines are understandable, actionable, and beneficial to sites seeking to improve their accessibility.
In addition to the 55 foundational accessibility guidelines, 300+ of the existing Baymard UX guidelines have also been updated with accessibility implementation nuances.
We’ve released a small subset of the Premium research finding on ecommerce accessibility for free in these articles:
This research on e-commerce accessibility is part of Baymard Institute’s full 71,000+ hours of large scale research catalog, which is based on:
Baymard’s research methodology is described in detail here.
Read more UX research organized by industry or theme, or get an overview of our entire Research Catalog.