Testimonials
“The Baymard reports have proven to be an invaluable resource for us. Comprehensive, pragmatic and actionable. We have redesigned our checkout process and made changes to our category pages based on usability guidelines in the reports.”
Furniture & Home Decor
Furniture & Home Decor UX Research
Explore how shoppers assess style, size and practical suitability when buying furniture and home decor online. Baymard’s research covers visual browsing, product information, variations and delivery, with guidelines and examples for decisions that often require careful consideration.
Help shoppers picture a product in their home
Furniture shoppers need to imagine how a product will look, check whether it will fit and understand the practicalities of delivery. The research connects those questions to the browsing and product page experience, helping teams present the visual and factual information people need before committing.
Key UX challenges for furniture and home decor
Dimensions and scale
Show how measurements relate to the product itself, so shoppers can understand its size and assess whether it will fit their intended space.
Visual browsing
Give shoppers enough views to assess a product’s style and suitability while browsing, including additional thumbnails that are easy to discover on mobile.
Delivery and returns
Understand why furniture shoppers need clear delivery logistics and return policies alongside detailed visuals and specifications before making a high-consideration purchase online.
Furniture and home decor research, in numbers
These figures describe the furniture and home decor research coverage, UX performance scores and example library.
500+
Furniture and home decor UX guidelines
10,000+
Furniture and home decor UX performance scores
8,500+
Furniture and home decor best-practice examples
Furniture & Home Decor
The findings from Baymard’s large-scale testing of Furniture, Home Decor, and Houseware sites provide you with 500+ UX guidelines, along with 10,000+ UX performance scores and 8,500+ best practice examples from Furniture & Home Decor sites.
The UX research covers the entire online shopping experience, including:
- The product images needed and the optimal PDP image gallery UI.
- How to best handle that the same parent products in this industry often come in many materials, styles, and colors.
- Best handling of product cross-sells, incl. ‘collections’ and ‘styles’ in product ranges that go well together.
- Addressing users' shipping cost- and return concerns for large items.
Article, Ashley Furniture, AllPosters, Bed Bath & Beyond, Breuninger.de, Bespoke Post,
8 × Themes
How the furniture and home decor research was conducted
Baymard’s furniture and home decor research examines how people evaluate products they cannot see or handle in person. Coverage includes specialist brands and retailers such as Article, IKEA, Crate & Barrel, Wayfair and Room & Board. Usability testing explores visual browsing, materials and dimensions, product variations, delivery and returns.
Researchers analyze difficulties observed during shopping tasks and translate recurring problems into guidelines. Manual benchmarking then assesses real implementations against the research, creating performance scores and examples that teams can explore. Findings also draw on wider ecommerce research. Together, the guidance helps teams connect visual inspiration with the practical information needed to choose a suitable product.
Explore furniture and home decor UX benchmarks
Browse examples of how furniture and home decor sites support visual exploration, product evaluation and purchase decisions. The benchmark brings real implementations together for comparison. A demo can show how to use the examples alongside relevant research guidelines.
How teams use Baymard’s research
Testimonials
“I can not tell you how much help your benchmark studies have been for our company, e-commerce and UX teams. We have used and continue to use these reports for baseline benchmarks as we build test protocols or eye tracking scripts etc. in lab.”
Testimonials
“I have found the M-Commerce and E-Commerce reports very useful, thank you!”
Looking for an expert review of your site?
Baymard’s Furniture and home decor UX Audit applies the research to your site through an expert review with prioritized recommendations.
See the furniture and home decor research in action
Book a demo to explore the guidelines, examples and benchmarks relevant to your furniture and home decor customer experience.