Product Page Usability

How do users interpret and interact with your product pages?

Research Study

98 guidelines for product page UX

Study-access-ecommerce-product-page

This study is based on extensive usability research on how users interpret and interact with product pages, condensed into 98 design guidelines.

'Full Access' includes a 622-page usability report and an interactive benchmark database with 4,000+ best practice examples.

Learn more and get full access

Site Reviews

Product page usability reviews of 60 major e-commerce sites

Site-reviews

A usability benchmark of the product pages of 60 top grossing e-commerce sites reviewed across 98 usability heuristics.

The benchmark database includes 285 annotated screenshots, performance reviews, stats & graphs, and more.

Browse all 60 site reviews

Page Designs

285 categorized screenshots of product pages, image galleries, spec sheets, and more

Page-designs-1

Explore design patterns across 285 screenshots of product page designs and features organized into 5 different categories.

This is a great way to get inspiration for your own product page design, and to get a feel for emerging trends in e-commerce product pages.

Browse all 285 page designs

Site Audit

Get your product page experience reviewed

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What are the 15 most important changes you can make to your e-commerce product page design and features?

We will put together a detailed 40-page report of the 15 most important usability improvements you can make to your product page implementation.

Get your product page experience audited

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