Homepage & Category Usability

How do users perceive your homepage and navigate your categories?

Research Study

79 guidelines for e-commerce navigation

This study on e-commerce homepage and category navigation is based on 2 years worth of usability testing and research, distilled into 79 usability guidelines.

‘Full Access’ includes a 399-page usability report and an interactive benchmark database with 4,500+ best practice examples.

Learn more and get full access

Site Reviews

Homepage and navigation usability reviews of 100 major e-commerce sites

A usability benchmark of the homepage and categories of 100 top grossing e-commerce sites reviewed across 79 usability heuristics.

The benchmark database includes 790 annotated screenshots, performance reviews, stats & graphs, and more.

Browse all 100 site reviews

Page Designs

200+ categorized screenshots of homepages and categories

Explore design patterns across 200+ different types of homepage and category designs organized into 7 different categories.

This is a great way to get inspiration for your own homepage and category pages, and to get a feel for emerging trends in e-commerce navigation.

Browse all 200+ page designs

In-Person UX Training

Immersive and fast-paced workshops on e-commerce UX

Baymard now offers training in homepage and category navigation UX as part of its 5-day workshops – with a full day dedicated to the homepage and category navigation, including homepage and main navigation design, category taxonomy, category pages, etc.

You’ll work together with Baymard’s researchers on applying years of UX research insights to your own e-commerce navigation.

The workshops run January-March 2018, in the US and Europe. In-house workshops are also offered.

Learn more about the UX training workshops

UX Audit Service

Get your e-commerce navigation reviewed

What are the 15 most important changes you can make to your homepage and category design?

We will put together a detailed 40-page report of the 15 most important usability improvements you can make to your e-commerce homepage design and category taxonomy.

Get your navigation audited


Additional pages and content

Study methodology – how the research study was conducted

Report changelog – list of all report updates