Homepage & Category Usability

How do users perceive your homepage and navigate your categories?

Research Study

79 guidelines for e-commerce navigation

This study on e-commerce homepage and category navigation is based on 2 years worth of usability testing and research, distilled into 79 usability guidelines.

‘Full Access’ includes a 399-page usability report and an interactive benchmark database with 4,500+ best practice examples.

Learn more and get full access

Site Reviews

Homepage and navigation usability reviews of 100 major e-commerce sites

A usability benchmark of the homepage and categories of 100 top grossing e-commerce sites reviewed across 79 usability heuristics.

The benchmark database includes 790 annotated screenshots, performance reviews, stats & graphs, and more.

Browse all 100 site reviews

Page Designs

200+ categorized screenshots of homepages and categories

Explore design patterns across 200+ different types of homepage and category designs organized into 7 different categories.

This is a great way to get inspiration for your own homepage and category pages, and to get a feel for emerging trends in e-commerce navigation.

Browse all 200+ page designs

UX Audit Service

Get your e-commerce navigation reviewed

What are the 15 most important changes you can make to your homepage and category design?

We will put together a detailed 40-page report of the 15 most important usability improvements you can make to your e-commerce homepage design and category taxonomy.

Get your navigation audited


Additional pages and content

Study methodology – how the research study was conducted

Report changelog – list of all report updates

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