Baymard's White Glove UX Audit Service

Baymard’s UX audits are customizable and deliver a comprehensive evaluation of your desktop and mobile experience, covering every critical area that impacts usability and performance.

A Baymard UX audit includes in-depth analysis of:

• Homepage, Category Taxonomy & Main Navigation – homepage, category taxonomy, main navigation, and intermediary category pages.
• On-site search – query types, autocomplete behavior, filtering, and results logic.
• Product lists & thumbnails – layout, content, and interactive elements.
• Product pages – image handling, descriptions, layout, and variation UX.
• Shopping cart & checkout – form design, validation, payment, and shipping flows.
• User accounts – sign-in, dashboard design, and preference management.
• Mobile-specific UX – navigation, search, product views, and the full mobile checkout experience.

These audits are rooted in 200K+ of hours of large-scale industry-specific usability testing and tailored to your site’s unique challenges.

Yes, Baymard audits can be customized to fit your specific needs, while every audit includes a full review of your desktop and mobile site across our 6 core UX areas.
You can also expand the scope with additional options such as:

• Deep dives into specific features, like Order Tracking & Returns or Mobile Apps.
• Industry-specific audits across 35+ ecommerce industries tailored for sectors like travel, B2B, SaaS, insurance, banking, pharma, and more.
• Custom competitive analysis, where we confidentially audit selected competitors for a direct UX comparison.

Let us know your goals, and we’ll tailor the audit to meet your exact requirements.

UX audits are ideal for organizations that want to systematically improve their user experience and benchmark their performance against leading competitors.

They’re commonly used by teams preparing for a major UX flow redesign, full site overhaul, those seeking validation and inspiration for prototypes, or sites that are already optimized but want a fresh, external perspective to justify and derisk their UX roadmap.

Since the UX audit includes a UX performance scorecard for your site that quantifies your UX performance, a Baymard audit is also valuable for tracking UX performance over time and documenting progress for internal stakeholders.

On average, our clients implement more than 21 UX improvements based on their Baymard audit and clients have reported seeing up to 5% CVR uplift from implementing Baymard-backed suggestions.

The audit helps prioritize high-impact changes, making it easier to allocate UX and development resources effectively and drive measurable improvements in usability and performance.

Your UX audit deliverables includes:

• UX Audit report detailing 40 research-backed UX improvements that are prioritized by conversion impact.
• UX best practice implementation examples from leading industry players.
• ~2h audit presentation of the suggested improvements, walking you through the report and implementation examples. This is delivered to your team and relevant stakeholders.
• Up to 4 advisory calls to guide implementation of your audit suggestions, in addition to the 2-hour video call presentation with your assigned UX auditor.

A full-site UX audit typically takes between ~15 to 25 business days to complete. The exact timeline depends on the time of year, the scope of your audit, and auditor availability. We’ll confirm your delivery window when your audit is booked.

Yes. While our research and reports are in English, we can audit non-English websites and apps. As long as the interface uses the Latin alphabet, our researchers can assess the UX performance based on layout, structure, behavior, and interaction patterns, regardless of the content language.

Yes. We can audit both low- and high-fidelity prototypes, including clickable mockups and staging environments. This is often a cost-effective way to identify UX issues early before committing to full development. The audit will follow the same methodology and deliverables as a live site audit.

While we don’t promise a specific uplift — since results depend on your current UX maturity and implementation quality — many clients see measurable improvements in conversion rates, task completion, and user satisfaction.

The audit identifies the most critical UX issues holding users back, helping you remove friction and improve key user journeys. On average, clients implement over 21 improvements directly from the audit, often leading to significant gains in usability and business performance. Clients have also reported up to 5% CVR uplift from implementing Baymard suggestions.

Every audit is grounded in Baymard’s 200,000+ hours of large-scale UX research, including usability testing with real users across hundreds of sites and 35+ ecommerce industries. The audit uses ~500 scoring parameters derived from this research to assess your site’s UX performance. All findings and recommendations are backed by test-verified best practices, not personal opinion or guesswork.