Align stakeholders, uncover your top conversion opportunities, and benchmark your site against competitors with Baymard’s expert human-led audit service.
30 UX researchers, benchmarkers, and auditors specializing in 35+ ecommerce industries.
Customizable service; audit your entire site, specific flows, and competitor sites.
Independent party to align stakeholders with evidence.
“I just want to say, this has been so incredible, because we've had so many third-party audits that this, to me, just feels like truly the most relevant and the items that are most in line with where our product team and UX would like to focus on. So I feel like this call was very productive. The way that you walked us through everything was so clear, so I appreciate that. Thank you for spending so much time on this, and I'm looking forward to the rest of the information.”
“An eye opener. This UX audit helped validate assumptions we had regarding our site but also provided visibility on issues we overlooked. Recommendations were in depth and provided ways for improvements.”
“We found the audits extremely helpful and validated a number of changes we have been wanting to make or are in the process of making, so thank again for all the great insights.”
“Baymard's audit services give us a detailed view of usability improvements across our entire site. This is so much more comprehensive than running individual usability studies.”
“The UX audit was very thorough and valuable insights were provided. It's particularly helpful to know which recommendations are the most impactful and lower in cost. It's also helpful to see which issues are the biggest offenders and how we stack up to the selected competitors.”
“The recommendations in our audit were awesome - well prioritized, actionable and helped us focus on what to optimize. This audit, along with the ecommerce database access, are my go-to resources for thorough, insightful information. Thank you!”
“We like what we are reviewing from the audit - great analysis and feedback.”
“The audit was extremely eye-opening, and having examples that explored different categories was extremely beneficial. Excited to take these learnings back to my account and share your insights.”
“Thank you for the UX audit presentation, it was FANTASTIC. People here are quite pleased and amazed by the amount of work that was put into this.”
“The Baymard UX audit has been a revelation for our organisation and will likely become a vital tool in our process moving forward.”
“I found the UX audit a very comprehensive evaluation, with clear reports and actionable recommendations. Baymard's commitment to excellence in user experience shines through its thorough approach!”
“We implemented this [1 of the 15 audit suggestions] and since then we’ve had a 20% increase in warranties added and a pretty healthy average order increase because of that. That was a great suggestion, it hit our bottom line immediately.”
“Working with Baymard for our UX audit was an exceptional experience from start to finish. Their attention to detail, depth of analysis, and clear communication throughout the process truly exceeded our expectations. The insights they provided were not only actionable but profoundly insightful. I highly recommend Baymard for their expertise, professionalism, and commitment to elevating user experiences.”
“The audit opened our eyes once again, as we are often blind to our own operations. The comparison with competitors' best practices was particularly helpful.”
“We appreciate that the audit not only shows problems but also potential solutions in an easy-to-understand and very well-structured way.”
“Very insightful and interesting. Marilyn was great and explained the audit really clearly.”
“This UX audit is helping us to compare ourselves against the industry benchmark and prioritize UX improvements accordingly. All with an insight-driven mindset and not as an agency that would sell you hours after this!”
“One of the most valuable audits we have ever had with loads of actionable advice that will more than pay for itself in the short run.”
“Our UX Auditor was very engaged and responsive throughout the entire 2-week audit process. Delivered quicker than expected. We feel confident that the insights will be constructive.”
“The audit results were accurate to our business model and pinpointed actionable updates that should see vastly improved UX.”
Objective data to align stakeholders in the right direction
Get a human-led UX audit tailored to your needs and turn UX into a revenue driver.
Get an evidenced-backed heuristic UX evaluation of any domain or UX flow, led by a Baymard Auditor. Work with our experts to implement suggestions. 4x faster than internal UX reviews and CRO agencies.
Find tailored UX opportunities proven to improve usability and conversions. Get a list of top UX improvements prioritized by impact and best practice implementation examples.
Secure stakeholder buy-in with research-backed insights on your biggest UX opportunities. End UX debates with an objective third-party voice.
Quantify UX performance for your site. See where your UX stands in your industry and against competitors. Spot the gaps that’ll set you apart.
5%
CVR Uplift from Baymard Suggestions
4x
Faster than Internal UX Reviews
30+
UX Researchers, Benchmarkers, & Auditors
200K+
Hours of Ecommerce UX Research
15+
Years of Ecommerce UX Research
UX Auditors specialized in 35+ industries. Apply research-backed recommendations specific to your industry.
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Book A UX Audit Discovery Call
Baymard’s UX audits deliver a comprehensive evaluation of your desktop and mobile experience, covering every critical area that impacts usability and performance.
Each audit includes in-depth analysis of:
- Homepage, Category Taxonomy & Main Navigation – homepage, category taxonomy, main navigation, and intermediary category pages.
- On-site search – query types, autocomplete behavior, filtering, and results logic
- Product lists & thumbnails – layout, content, and interactive elements
- Product pages – image handling, descriptions, layout, and variation UX
- Shopping cart & checkout – form design, validation, payment, and shipping flows
- User accounts – sign-in, dashboard design, and preference management
- Mobile-specific UX – navigation, search, product views, and the full mobile checkout experience
These audits are rooted in thousands of hours of usability testing and tailored to your site’s unique challenges.
Yes, Baymard audits can be customized to fit your specific needs. While every audit includes a full review of your desktop and mobile site across Baymard’s six core UX areas, you can expand the scope with additional options such as:
- Deep dives into specific features, like Order Tracking & Returns or Mobile Apps
- Industry-specific audits tailored for sectors like travel, B2B, SaaS, insurance, banking, pharma, and more
- Custom competitive analysis, where we confidentially audit selected competitors for a direct UX comparison
Let us know your goals, and we’ll tailor the audit to meet your exact requirements.
UX audits are ideal for organizations that want to systematically improve their user experience and benchmark their performance against leading competitors. They’re commonly used by teams preparing for a redesign, those seeking validation and inspiration for prototypes, or sites that are already optimized but want a fresh, external perspective. They’re also valuable for tracking UX performance over time and documenting progress for internal stakeholders.
On average, our clients implement more than 21 UX improvements based on their Baymard audit. We guarantee a positive return on investment — if you don’t achieve ROI from just 5 of the 40 suggested improvements, you won’t be charged. The audit helps prioritize high-impact changes, making it easier to allocate UX and development resources effectively and drive measurable improvements in usability and performance.
Your UX audit will be delivered as a detailed 120+ page report outlining 40 prioritized and research-backed UX improvements. Alongside the report, you’ll receive UX performance scorecards comparing your site against 500+ parameters and 257 leading sites. We’ll also walk you through the findings in a 2-hour video call with your assigned UX auditor, followed by three additional follow-up calls to support your team as you begin implementing improvements.
A full-site UX audit typically takes between 17 to 25 business days to complete. The exact timeline depends on the time of year, the scope of your audit, and auditor availability. We’ll confirm your delivery window when your audit is booked.
Yes. While our research and reports are in English, we can audit non-English websites and apps. As long as the interface uses the Latin alphabet, our researchers can assess the UX performance based on layout, structure, behavior, and interaction patterns—regardless of the content language.
Yes. We can audit both low- and high-fidelity prototypes, including clickable mockups and staging environments. This is often a cost-effective way to identify UX issues early before committing to full development. The audit will follow the same methodology and deliverables as a live site audit.
While we don’t promise a specific uplift — since results depend on your current UX maturity and implementation quality — many clients see measurable improvements in conversion rates, task completion, and user satisfaction. The audit identifies the most critical UX issues holding users back, helping you remove friction and improve key user journeys. On average, clients implement over 21 improvements directly from the audit, often leading to significant gains in usability and business performance.
Every audit is grounded in Baymard’s 200,000+ hours of large-scale UX research, including usability testing with real users across hundreds of sites. The audit uses 500+ scoring parameters derived from this research to assess your site’s UX performance. All findings and recommendations are backed by test-verified best practices, not personal opinion or guesswork.
