Testimonials
“Having Baymard is like having access to a magical UX super power. I can't believe how helpful and easy to use it is, given the vast array of tools and information they provide!”
A Plan for Every UX Team
Make evidence-backed UX decisions that drive revenue and improve user experiences.
Access the largest UX research database and professional UX tools.
Foundation
Build higher-converting storefronts.
Apply essential UX research for your site’s most critical pages.
$200/mo
$2,400 billed annually
3 users, $20/month per additional user
Total of 150 foundational UX Best Practice Guidelines on:
Homepage, Navigation, Categories, Product Lists, and Product pages
Site scanner: Instant UX analysis and personalized insights for your site
UX Training: Built-in learning modules with 3 levels of certification
Smart search: Research-backed answers to any UX question
Expansion
Optimize full journey and outperform competitors.
Cover key conversion areas, benchmark against competitors, and get industry-specific UX research.
$350/mo
$4,200 billed annually
3 users, $20/month per additional user
Everything in Foundation, plus:
Total of 400+ full journey UX Best Practice Guidelines on:
Homepage, Navigation, Categories, Product Lists, and Product pages
Cart & Checkout, Search and Account areas
Industry-specific UX Insights for 3 industries
Industry UX research: Performance Benchmarks, Case Studies, and actionable design inspiration across 3 industries
Site scanner: Compare your site’s UX to Case Studies and one competitor
UX Audit ServiceMost Popular
Turn UX into a measurable revenue driver.
Expert UX evaluation with tailored industry and competitor insights to make every UX decision matter.
Custom pricing
Based on the breadth of analyses.
Expert-led UX Audit: Heuristic UX analysis backed by objective research and led by a Baymard auditor
Customizable UX analysis tailored to your needs:
Full-site audit: Evaluate your entire site; best for major site overhauls and prioritizing your next UX move
Flow-specific audit: Evaluate specific flows; best for uncovering major conversion blockers
Competitor audit: Benchmark your UX against competitors; best for outpacing industry leaders
Accessibility audit: Test your site experience for accessibility incompliance, according to the WCAG 2.1 AA standard
UX Performance Scorecard: Quantify UX performance and uncover where your site leads and lags
Personalized UX Roadmap: Get ~40 UX improvements prioritized by business impact
Implementation examples: Visual best practice examples for every UX recommendation
Partner with Baymard: Recurring consultations with our UX experts
Scalable UX expertise: Access Baymard’s UX insights library & equip your team with UX knowledge
