Industry UX Research
A large-scale research study on how to optimize the User Experience for Internet Service Providers (ISP) websites
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for Internet Service Providers (ISP) websites.
Through our 130,000 hours of large-scale UX research, we’ve identified 200+ in-depth User Experience guidelines that are particularly important to ISP websites.
Our research includes sites such as: AT&T, COX, Spectrum, CenturyLink, Telekom.de, Viasat, and BT.
We’ve conducted a UX benchmark assessing 7 ISP websites (with online shopping capabilities) across 350+ research-based UX parameters relevant to ISP websites. You can view the ISP sites’ UX performance in the graph above, which summarizes 2,200+ weighted UX performance scores.
You can expand each theme and topic in the graph above for an in-depth view of the ‘current state’ of ISP website UX performances. (scroll down to access the in-depth case-studies for each of the sites)
This is a sub-set of the full benchmark which includes 214 e-commerce sites.
View our full UX benchmark
You can explore our in-depth UX case-studies of the below ISP websites. In total these contain 2,200+ UX performance scores and 1,500+ best practice examples from ISP sites.