B2B Electronic Components & Machinery Ecommerce UX Research
What are the top 40 UX improvements for your B2B Electronic Components & Machinery site? How does your UX performance compare to DigiKey, Avnet, Mouser, TTI, or Fastenal?

Empower your digital team with instant access to UX insights specific to B2B electronic components and machinery sites. Improve ROI on your UX projects and increase confidence in UX decisions with access to 150,000+ hours of UX research that covers every question and UI Component for your B2B electronic components or machinery ecommerce site.
At Baymard Institute, we have a whole research topic devoted to online shopping UX and usability, specifically for the "B2B Electronic Components & Machinery" industry including those sites that sell or distribute products through a B2B ecommerce website.
Our research includes large-scale usability testing of 15 B2B electronic components and machinery sites such as DigiKey, Arrow, Hitachi, and more (see all B2B electronic components and machinery sites tested and benchmarked).
Baymard’s UX research is used by 29,000+ UX professionals in organizations like:







“Exceptional audit with actionable points and excellent examples. ”
Leverage Large-Scale Research for Better Decision-Making
Empower your team with a vast library of large-scale research insights to inform and support your design decisions, advance your projects, and transform opinion-based discussions into evidence-driven outcomes.

B2B Electronic Components & Machinery
Baymard’s UX research provides you with 275+ UX guidelines for B2B Electronic Components & Machinery ecommerce sites, along with 4,800+ UX performance scores and 3,600+ best practice examples from B2B Electronic Components & Machinery sites.
The 275+ guidelines cover most aspects of the online exploration and purchasing of electronic components and machinery, at both a high level of general user behavior as well as at a more granular level of specific issues users are likely to encounter.
The research includes large-scale usability testing and UX benchmarking of B2B Electronic Components & Machinery ecommerce sites such as:Analog Devices, Microchip Technology, Microchip Direct, STMicroelectronics, STMicroelectronics eStore, TDK Corporation, TE Connectivity, CoreStaff, Farnell/Newark/element 14, Future Electronics, RS Components, DigiKey, Avnet, Mouser, TTI, Schneider Electric, Norgren, Maxon, MSC Direct, Hitachi, Arrow, Bossard, and Fastenal.
How Does Your UX Performance Stack Up Against Bossard, Arrow, TTI, and Your Direct Competitors?
Baymard has benchmarked the online shopping experience of 12 leading US and European B2B electronic components and machinery sites across 275+ UX guidelines for B2B Electronic Components & Machinery.
With a B2B Electronic Components & Machinery UX Audit, Baymard will perform a confidential UX benchmark of your site across the same parameters. This enables your organization to compare your site’s UX performance to leading electronic components and machinery brands and competitors. Along with documenting if and how your site’s UX falls behind the competition or falls short of users' expectations.
B2B Electronic Components & Machinery Test Methodology
This UX research on B2B Electronic Components & Machinery ecommerce UX is part of Baymard Institute’s full 150,000+ hours of large-scale research catalog, which is based on:
Usability Testing
25 rounds of qualitative usability testing with 4,400+ test participant/site sessions following the "Think Aloud" protocol, mainly as in-person 1:1 moderated lab usability testing. This includes manufacturer sites (Analog Devices, Microchip Technology, Microchip Direct, STMicroelectronics, STMicroelectronics eStore, TDK Corporation, and TE Connectivity) and distributor sites (Arrow Electronics, CoreStaff, Digi-Key Electronics, Farnell/Newark/element 14, Future Electronics, Mouser Electronics, RS Components, Ltd., and TTI, Inc.)
Manual Benchmarking
Benchmarking of B2B electronic components and machinery sites across the 275+ B2B Electronic Components & Machinery UX guidelines resulting in 4,800+ UX performance scores and 3,600+ best practice examples. The sites include DigiKey, Avnet, Mouser, TTI, Schneider Electric, Norgren, Maxon, MSC Direct, Hitachi, Arrow, Bossard, and Fastenal – along with other B2B ecommerce sites within Pharma, Chemical, Office, and Construction industries.
In-Lab Eye-Tracking Testing
Eye-tracking was also used for select testing. The eye-tracking test study included 32 participants using a Tobii eye-tracker, with a moderator present in the lab during the test sessions (for task and technical questions only).
Quantitative studies
12 studies with a total of 20,240 participants
Baymard’s research methodology is described in detail here.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.

“Exceptional audit with actionable points and excellent examples. ”

“Our UX Auditor was very engaged and responsive throughout the entire 2-week audit process. Delivered quicker than expected. We feel confident that the insights will be constructive.”

“I’m reviewing the report this morning and I am delighted. The recommendations are detailed and our resulting actions are clear. I’m excited to share this with the rest of the team!”