Industry UX Research
A large-scale research study on how to optimize the User Experience for B2B Electronic Components & Machinery e-commerce sites
At Baymard Institute, we have a whole research topic devoted to e-commerce UX and usability, specifically for the B2B Electronic Components & Machinery industry selling products through a B2B e-commerce website.
Through our 88,000+ hours of large-scale UX research, we’ve identified 270+ in-depth User Experience guidelines that are particularly important to B2B component & machinery e-commerce sites.
Our research includes B2B component and machinery sites such as: DigiKey, Avnet, Mouser, TTI, Schneider Electric, Norgren, Maxon, MSC Direct, Bossard, and Fastenal – along with other B2B e-commerce sites within pharma, chemicals, and construction industries.
This page provides you a brief overview of Baymard’s B2B Components & Machinery UX research. Full access to all of our B2B UX research is available as part of Baymard Premium.
We’ve conducted a B2B Components & Machinery UX benchmark, assessing 10 sites across 270+ UX guidelines most applicable to B2B sites. You can view the B2B site’s UX performance in the graph above, which summarizes 4,800 weighted UX performance scores.
Each theme and topic in the graph above can be expanded for an in-depth view of the ‘current state’ of B2B Components & Machinery website UX performances. (scroll down to access the in-depth case-studies for each site)
This is a sub-set of the full benchmark which includes 177 e-commerce sites.
View our full UX benchmark
You can explore our in-depth UX case-studies of the below 10 B2B electronic components & machinery e-commerce sites. In total, these contain 4,800+ UX performance scores and 3,600+ Best Practice examples from B2B sites.