Industry UX Research
A large-scale research study on how to optimize the User Experience for ‘Toys & Crafts’ e-commerce websites
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for Toys & Crafts e-commerce sites.
Through our 130,000 hours of large-scale UX research, we’ve identified 500+ in-depth User Experience guidelines that are particularly important to Toys & Crafts websites.
Our research includes large-scale testing of Toys & Crafts websites such as Disney Store, Smyths, HobbyTron, Etsy, LEGO, MyToys.de, Gamestop, Hamleys, The Entertainer (TheToyShop.com), Fat Brain Toys, and KiwiCo.
This page provides you a brief overview of Baymard’s UX research on Toys & Crafts websites. Full access to all of our UX research is available as part of Baymard Premium.
We’ve conducted an industry UX benchmark, assessing 9 Toys & Crafts sites across 500+ research-based UX parameters relevant to Toys & Crafts websites. You can view the Toys & Crafts sites’ UX performance in the graph above, which summarizes 4,000+ weighted UX performance scores.
You can expand each theme and topic in the graph above for an in-depth view of the ‘current state’ of Toys & Crafts website UX performances. (scroll down to access the in-depth case-studies for the 9 sites)
This is a subset of the full benchmark which includes 214 e-commerce sites.
View our full UX benchmark
You can explore our in-depth UX case studies of the below 9 Toys & Crafts e-commerce sites. In total, these contain 4,000+ UX performance scores and 3,000+ best practice examples from Toys & Crafts sites.