Terms & Conditions

The following Terms and Conditions applies to the products sold by Baymard Institute, through our domains such as baymard.com and any pages or subdomains hereof.

Last updated: August 22, 2018


All prices are listed in US Dollars and are excl. sales tax (VAT).

Sales tax is only applied to EU customers that do NOT provide their VAT number in the “VAT Number” field during checkout, with the exception of Danish businesses that are required to pay Danish VAT.


Payments can be made online using all major credit cards (VISA, VISA Electron, MasterCard, and American Express), or alternatively using PayPal or invoice / bank transfer.

Credit card data is handled securely using 256-bit SSL encryption, in complete compliance with VISA and MasterCard approved PCI standards for secure online payments.

The payment will appear as either “BAYMARDINSTITUTE” or “PayPal *BAYMARD.COM” on your credit card statement depending on your chosen payment method.

Study/Report: Delivery

The report is delivered as an e-book in .PDF file format and will open in any .PDF reader, such as the freely available Adobe Reader.

The report is optimized for printing and isn’t restricted by DRM or other technology.

After you’ve completed your order, you will receive an email with a link where you can download your copy of the report.

Study/Report: Refund policy

14 days “no questions asked” refund for all research study/report pruchases. If you’re not satisfied with the report then simply write us an e-mail at info@baymard.com with your invoice number and we’ll transfer the full amount back to your credit card account.

When a refund is issued all license rights to use and/or store any copies (digital or physical) of the report(s) is revoked, along with Baymard Pro access. Note that each company/customer is limited to 3 report refunds. If this threshold is reached the customer will be informed by email and is no longer eligible for future refunds.

Study/Report/Audits: License

Audits, reports, benchmarks, and Baymard Pro accounts are intended for internal use - for you and your team.

You and your team are allowed to both print and digitally distribute the report to employees within your own organization (i.e. within the same legal entity), as long as it is not accessible to anyone outside it.

You are not allowed to republish content, paraphrase, repackage, or resell any parts of the product(s) without first having Baymard’s written consent.

UX-Training: Terms of Purchase

All purchases of UX Training workshops are binding and non-refundable (also in the case of attendee no-shows, for whatever cause the ticket-holder doesn’t show up), however the ticket-holder may request to transfer the ticket to someone else (inside or outside of your company and only for the same day as the ticket was purchased for) by emailing Baymard at least 48 hours in advance.

In event Baymard’s workshop teacher(s) are prevented from showing up, for example, due to serious illness, deaths in near family, denied country entry, airline or transportation problems, Baymard may send a substitute speaker. If it’s not possible to send a substitute speaker, Baymard may have to cancel the entire event or postpone it by 1-3 days. Only in the rare case of Baymard have to cancel the entire event, Baymard will refund the full paid UX training ticket and exam costs (but not any individual travel expenses).

Baymard reserves the rights to, at any point, change training venue or address, within the same city or to another nearby city, for example, due to (but not limited to) issues with the orignaly planned venue, venue closeures, venue financial or quality issues, transportation or weather issues related to original the venue location.

UX-Training: Certificate Usage

Certified individuals may use the certification seal on individual profile pages, resumes, and similar – both in digital and in print.

Certificates are personal and may only be used on webpages that describe the certified individual (i.e. it may not be used to insinuate an entire company is certified by Baymard).

The certificate seal itself may not be altered or modified in any way beyond applying a black and white shading.

Baymard reserves the right to update and/or cancel any certification at its sole discretion (for example, but not limited to, misconduct or brand abuse by certificate holder, in case of change of certificate names, discontinuation of training service, etc). Baymard may similarly close any profile pages at baymard.com.

Any purchase from Baymard Institute is governed by the current laws of Denmark. Any disputes or disagreements that cannot be mutually resolved shall be under the legal jurisdiction of Maritime and Commercial Court of Copenhagen, Denmark.


Sections of the Baymard website allows for user comments, and we love the interaction and depth it brings to e.g. the articles. But to fight spam comments and highly promotional comments we reserve all rights to determine which comments submitted will be published, and reserve all rights to edit-out promotional claims or links from any given comment, without informing the commenter.

Privacy policy

You can find Baymard Institute’s privacy policy here.