Our latest usability research reveals that 26% of users have abandoned an order due to a "too complicated checkout flow" – yet we also find that most sites can reduce the number of form fields by 20-60%.
Our latest Homepage UX benchmark reveals that even given the generally decent performance of e-commerce sites, there’s still room for improvements. Here are 8 common Homepage UX pitfalls & best practices.
Up to 14% of users will abandon your checkout flow if 'phone' is simply required. Our large-scale usability testing reveals users just need an explanation of WHY the phone field is required — yet 58% of e-commerce sites don’t.
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