E-Commerce UX Research Articles
The below 350+ e-commerce UX articles are all based on Baymard’s 150,000+ hours of UX research. The articles represent just 5% of Baymard’s Premium research database. Join 60,000+ UX professionals and get a new article every week by email.
2024 E-Commerce Product Finding: Expanded and Updated Research Findings
At Baymard, we just launched a completely updated Product Finding study, based on large-scale testing that uncovered 1,000+ UX issues and has resulted in over 160 guidelines.
September 17, 2024
Deconstructing E-Commerce Search UX: The 8 Most Common Search Query Types (41% of Sites Have Issues)
September 12, 2024Popular
Furniture & Home Decor: New UX Benchmark with 5,000+ Performance Scores and 5,400+ Best Practice Examples
September 3, 2024
Always Copy the Active Autocomplete Suggestion to the Search Field (58% Don’t)
August 27, 2024
The Current State of Product List UX: 44% of Sites Have Severe Issues (15 Best Practices)
August 22, 2024Popular
Apparel & Accessories: New UX Benchmark with 5,500+ Performance Scores and 4,700+ Best Practice Examples
August 13, 2024
94% of the Largest E-Commerce Sites Are Not Accessibility Compliant
94% of the 33 top-grossing e-commerce sites we benchmarked have accessibility compliance issues with 4 of the most basic accessibility criteria like links, images, and form fields (WCAG 2.1 AA).
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The Current State of Homepage and Category Navigation UX: 76% of Sites Have Mediocre-to-Poor Performance (12 Common Pitfalls)
August 6, 2024Popular
B2B Electronic Components & Machinery: New UX Benchmark with 2,000+ Performance Scores and 1,700+ Best Practice Examples
July 30, 2024
Apparel and Accessories Sites: Prioritize Investment in Category Navigation and Curated Paths over Search
July 23, 2024
Digital Subscriptions & SaaS: New UX Benchmark with 2,300+ Performance Scores and 1,600+ Best Practice Examples
July 16, 2024
Use “Visual” Filters for Visually Distinct Product Attributes
July 9, 2024
Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout
Checkout optimization: the average number of form fields in checkout is 11.3 — and 22% of users have abandoned due to checkout complexity. See how to reduce form fields to optimize checkout.
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