E-Commerce UX Research Articles

The below 350+ e-commerce UX articles are all based on Baymard’s 130,000+ hours of UX research. The articles represent just 5% of Baymard’s Premium research database. Join 37,000+ UX professionals and get a new article every week by email.

Users often rely on customer-submitted images to help inform their buying decisions. Learn how many sites unnecessarily hinder users seeking review images and how to fix the issue.

May 28, 2024

Our 2023 Product List and Filtering UX desktop benchmark reveals that the performance for the average top-grossing US and European site is “mediocre”. Here are 15 UX best practices.


A subgroup of users relies on third-party payment options to complete their checkout — yet 21% of sites only accept 1 method. See our latest test findings on payment method UX.

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