E-Commerce UX Research Articles

The below 300+ e-commerce UX articles are all based on Baymard’s 78,000+ hours of UX research. The articles represent just 5% of Baymard’s Premium research catalog. Join 30,000+ UX professionals and get a new article every 2nd week by email.
Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout

Our latest usability research reveals that 26% of users have abandoned an order due to a "too complicated checkout flow" – yet we also find that most sites can reduce the number of form fields by 20-60%.

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The Current State of Homepage UX – 8 Common Pitfalls & Best Practices

Our latest Homepage UX benchmark reveals that even given the generally decent performance of e-commerce sites, there’s still room for improvements. Here are 8 common Homepage UX pitfalls & best practices.

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Phone Number UX: Always Explain Why the ‘Phone Field’ Is Required

Up to 14% of users will abandon your checkout flow if 'phone' is simply required. Our large-scale usability testing reveals users just need an explanation of WHY the phone field is required — yet 58% of e-commerce sites don’t.

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