E-Commerce UX Research Articles

The below 300+ e-commerce UX articles are all based on Baymard’s 88,000+ hours of UX research. The articles represent just 5% of Baymard’s Premium research catalog. Join 30,000+ UX professionals and get a new article every 2nd week by email.

9 UX Requirements for a User-Friendly Homepage Carousel Design (If You Need One)

Homepage carousels are now only used by 28% of e-commerce sites. Our testing shows that a carousel can perform ok with users, but must carousels don’t. We’ve also found a vastly simpler alternative that performs as well.

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4 Design Patterns That Violate “Back” Button UX Expectations – 59% of Sites Get It Wrong

Our large-scale usability testing reveals that users expect the "Back" button to take them back to what they perceive to be their previous page, which often differs from site behavior.

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Readability: The Optimal Line Length
May 10, 2022
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Baymard Update: New UX Benchmark for Takeout & Food Delivery Mobile Sites and Mobile Apps
May 3, 2022
Baymard Update: New UX Benchmark for Travel Accommodations Websites (OTAs, Hotels, Vacation Rentals)
April 22, 2022
Consumables Subscription Services Site UX: Avoid This Major CTA Pitfall
April 19, 2022
3 UX Best Practices for Consumables Subscription Services Websites — Based on 1,200+ Hours of UX Testing
April 12, 2022

Deconstructing E-Commerce Search UX – The 8 Most Common Query Types

Analyzing 8,400 performance ratings from our search UX benchmark reveals that 61% of e-commerce sites simply don't support common user search behavior. Learn more about the 8 types of search queries users perform on e-commerce sites.

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