Ecommerce UX Research Articles
The below 400+ ecommerce UX articles are all based on Baymard’s 200,000+ hours of UX research. The articles represent just 5% of Baymard’s research database. Join 60,000+ UX professionals and get a new article every week by email.
Checkout UX 2025: 10 Pitfalls and Best Practices
In Baymard's latest benchmark of 180+ leading ecommerce sites, 64% performed "mediocre" or worse in Checkout UX. Here are 10 common Checkout UX pitfalls and strategies for improving Checkout UX.
November 25, 2025 (Updated)
Ecommerce Gifting UX: 4 Ways to Provide a Superior Gifting UI and Flow
November 20, 2025 (Updated)Popular
Sports Gear & Equipment UX Benchmark: 4,700+ Performance Scores and 3,800+ Best Practice Examples
November 11, 2025
Introducing a New Baymard Research Focus: Quantitative Insights
November 4, 2025
Beverages UX Benchmark: 3,300+ Performance Scores and 2,400+ Best Practice Examples
October 28, 2025
New Telco UX Research: 3 High-Level Takeaways from 3,500 Hours of Testing
October 22, 2025
Mobile UX Trends 2025: 9 Common Pitfalls & Best Practices
Our latest Mobile UX Benchmark consists of 150+ leading ecommerce sites with 52,000+ usability scores and 40,000+ implementation examples. Here are 9 common pitfalls.
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European UX Benchmark: 3,400+ Performance Scores and 2,800+ Best Practice Examples
October 14, 2025
AI Heuristic UX Evaluations with a 95% Accuracy Rate (Human-Level Accuracy)
October 7, 2025 Popular
Homepage and Category Navigation UX 2025: 67% of Mobile Sites Have Mediocre-to-Poor Performance
September 30, 2025 (Updated)Popular
UX-Ray 2.0: Research-Backed UX To-Do List in Minutes
September 25, 2025
Footwear UX Benchmark: 3,500+ Performance Scores and 2,900+ Best Practice Examples
September 23, 2025
Homepage and Category Navigation UX 2025: 67% of Mobile Sites Have Mediocre-to-Poor Performance
Our latest Homepage & Category Navigation UX benchmark reveals that the performance for up to 67% of leading US and European sites is “mediocre” to “poor”. Here are 11 UX best practices.
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