E-Commerce UX Research Articles

The below 300+ e-commerce UX articles are all based on Baymard’s 88,000+ hours of UX research. The articles represent just 5% of Baymard’s Premium research catalog. Join 30,000+ UX professionals and get a new article every 2nd week by email.
9 UX Requirements for a User-Friendly Homepage Carousel Design (If You Need One)

Homepage carousels are now only used by 28% of e-commerce sites. Our testing shows that a carousel can perform ok with users, but must carousels don’t. We’ve also found a vastly simpler alternative that performs as well.

4 Design Patterns That Violate “Back” Button UX Expectations – 59% of Sites Get It Wrong

Our large-scale usability testing reveals that users expect the "Back" button to take them back to what they perceive to be their previous page, which often differs from site behavior.

Deconstructing E-Commerce Search UX – The 8 Most Common Query Types

Analyzing 8,400 performance ratings from our search UX benchmark reveals that 61% of e-commerce sites simply don't support common user search behavior. Learn more about the 8 types of search queries users perform on e-commerce sites.

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