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E-Commerce UX Research Articles
The articles are based on 5-10% of Baymard’s premium research catalog. Topics include navigation, search, product pages, checkouts, mobile e-commerce, etc.
In-Person E-Commerce UX Training & Certification
Product Pages: ‘Free Shipping’ Should Not Only Be in a Site-Wide Banner (32% Get It Wrong)
UX Research: 5 Requirements for the ‘Ratings Distribution Summary’ on the Product Page (65% Get it Wrong)
Allow Users to Purchase Temporarily ‘Out of Stock’ Products by Increasing the Delivery Time (68% Don’t)
Product Page Usability: Provide Both Site-Authored FAQs and Community-Driven Q&As (70% Get it Wrong)
Product Pages Need to Show ‘Estimated Shipping Costs’ (Yet 43% of Sites Don’t)
Truncating Additional Images in the Gallery Causes 50-80% of Users to Overlook Them (30% Get it Wrong)
Want more? See all 207 articles in the full archive.
Popular Articles
Research Topics
Homepage & Category Usability
Study on optimal homepage design and site hierarchy
On-Site Search Usability
Study on e-commerce search logic and design
E-Commerce Product List Usability
Study on e-commerce filtering and sorting usability
Product Page Usability
Study on product page design and features
Cart & Checkout Usability
Study on checkout process design and usability
Mobile E-Commerce Usability
Study on e-commerce design for mobile devices