Ecommerce UX Research Articles
The below 400+ ecommerce UX articles are all based on Baymard’s 150,000+ hours of UX research. The articles represent just 5% of Baymard’s research database. Join 60,000+ UX professionals and get a new article every week by email.
Jewelry & Watches: New UX Benchmark with 3,400+ Performance Scores and 2,600+ Best Practice Examples
We’ve released a new UX benchmark of 7 "Jewelry & Watches" sites with over 3,400 new industry-specific UX performance scores and 2,600 best practice examples.
September 2, 2025
European Accessibility Act 2025: 5 Areas to Focus on for a More Accessible Site
August 26, 2025
Eyewear: New UX Benchmark with 3,400+ Performance Scores and 2,500+ Best Practice Examples
August 19, 2025
Accounts & Self-Service UX 2025: 5 Common Pitfalls & Best Practices
August 14, 2025 (Updated)
Video Games: New UX Benchmark with 2,500+ Performance Scores and 1,800+ Best Practice Examples
August 5, 2025 Popular
Phone Number UX: Always Explain Why the “Phone Field” Is Required (39% Don’t)
July 29, 2025 (Updated)Popular
Mobile UX Trends 2025: 9 Common Pitfalls & Best Practices
Our latest Mobile UX Benchmark consists of 150+ leading ecommerce sites with 52,000+ usability scores and 40,000+ implementation examples. Here are 9 common pitfalls.
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Educational Reading & Books: New UX Benchmark with 2,900+ Performance Scores and 1,900+ Best Practice Examples
July 22, 2025
4 “Online Grocery” Ecommerce UX Best Practices
July 15, 2025 (Updated)
Small Catalog DTC: New UX Benchmark with 2,500+ Performance Scores and 1,700+ Best Practice Examples
July 8, 2025
5 UX Best Practices for Travel Accommodation and Tours and Experiences Sites
July 1, 2025
Pet Food & Care: New UX Benchmark with 3,300+ Performance Scores and 2,700+ Best Practice Examples
June 24, 2025
The Current State of Homepage and Category Navigation UX: 76% of Sites Have Mediocre-to-Poor Performance (12 Common Pitfalls)
Our latest Homepage & Category Navigation UX benchmark reveals that the desktop performance for 76% of leading US and European sites is still “poor”. Here are 12 UX pitfalls to avoid.
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326 top sites ranked by UX performance.
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