E-Commerce UX Research Articles

The below 300+ e-commerce UX articles are all based on Baymard’s 88,000+ hours of UX research. The articles represent just 5% of Baymard’s Premium research database. Join 37,000+ UX professionals and get a new article every 2nd week by email.
9 UX Best Practice Design Patterns for Autocomplete Suggestions (Only 19% Get Everything Right)

Search autocomplete features are provided at 80% of e-commerce sites, yet only 19% achieve the highest performance. See our latest large-scale test findings for on-site search.

9 UX Requirements for a User-Friendly Homepage Carousel Design (If You Need One)

Homepage carousels are now only used by 28% of e-commerce sites. Our testing shows that a carousel can perform OK with users, but most carousels don’t. We’ve also found a vastly simpler alternative that performs as well.

4 Design Patterns That Violate “Back” Button UX Expectations – 59% of Sites Get It Wrong

Our large-scale usability testing reveals that users expect the "Back" button to take them back to what they perceive to be their previous page, which often differs from site behavior.

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