Homepage carousels are now only used by 28% of e-commerce sites. Our testing shows that a carousel can perform ok with users, but must carousels don’t. We’ve also found a vastly simpler alternative that performs as well.
Our large-scale usability testing reveals that users expect the "Back" button to take them back to what they perceive to be their previous page, which often differs from site behavior.
Analyzing 8,400 performance ratings from our search UX benchmark reveals that 61% of e-commerce sites simply don't support common user search behavior. Learn more about the 8 types of search queries users perform on e-commerce sites.
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