E-Commerce UX Research Articles

The articles are based on 5-10% of Baymard’s premium research catalog. Topics include navigation, search, product pages, checkouts, mobile e-commerce, etc.

Self-Service UX: Distinguish Primary from Secondary Paths in the ‘My Account’ Drop-Down (71% Don’t) March 20, 2019

E-Commerce Search Needs to Support Users’ Non-Product Search Queries (15% Don’t) March 5, 2019

PDP UX: Provide an ‘Included Accessories’ Image and Clarify That Optional Accessories Are Extra (44% Don’t) February 19, 2019

Search UX: 6 Essential Elements for ‘No Results’ Pages February 4, 2019

Have Direct Links to ‘Return Policy’ and ‘Shipping Info’ in the Footer (20% don’t) January 16, 2019

Baymard: 2018 and 2019 December 19, 2018

Product List UX: Explain Industry-Specific Filters (91% Don’t) December 11, 2018

Want more? See all 235 articles in the full archive.

Research Topics

All 7 research studies include articles, a benchmark database, and 5-15 research reports

Homepage & Category Usability

Study on optimal homepage design and site hierarchy

On-Site Search Usability

Study on e-commerce search logic and design

Product List Usability

Study on e-commerce filtering and sorting usability

Product Page Usability

Study on product page design and features

Cart & Checkout Usability

Study on checkout process design and usability

Accounts & Self-Service

Study on self-service and user account interfaces

Mobile E-Commerce Usability

Study on e-commerce design for mobile devices

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UX Research Articles