E-Commerce UX Research Articles

The below 300+ e-commerce UX articles are all based on Baymard’s 110,000+ hours of UX research. The articles represent just 5% of Baymard’s Premium research database. Join 37,000+ UX professionals and get a new article every 2nd week by email.
E-Commerce Navigation UX - 13 Common Pitfalls & Best Practices

Our latest "E-Commerce Navigation" UX benchmark reveals 13 common navigation UX pitfalls - each illustrated with best practices for our large-scale usability testing.

94% of the Largest E-Commerce Sites Are Not Accessibility Compliant

94% of the 33 top-grossing e-commerce sites we benchmarked have accessibility compliance issues with 4 of the most basic accessibility criteria like links, images, and form fields (WCAG 2.1 AA).

Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout

Our latest usability research reveals that 26% of users have abandoned an order due to a "too complicated checkout flow" – yet we also find that most sites can reduce the number of form fields by 20-60%.

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