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E-Commerce UX Research Articles
The articles are based on 5-10% of Baymard’s premium research catalog. Topics include navigation, search, product pages, checkouts, mobile e-commerce, etc.
Product Listing UX: Have Filters for All Displayed List Item Info (38% Don’t)
3 UX Implementation Details for Designing User-Friendly ‘Compare’ Tools
Mobile E-Commerce UX: Deemphasize ‘Install App’ Ads or Avoid Them Entirely
E-Commerce Sites Need to Respond to Some or All Negative User Reviews (87% of Sites Don’t)
5 ‘Order Review’ Implementations That Make Office Depot Best-in-Class
Checkout Optimization: From 16 Form Fields to 8 Fields (keynote presentation)
The ‘Order Returns’ Experience is Critical for Customer Retention — Yet 54% of E-Commerce Sites Have a Returns Interface with Substantial Usability Issues
Want more? See all 245 articles in the full archive.
Popular Articles
- The ‘Credit Card Number’ Field Must Allow and Auto-Format Spaces (80% Don’t)
- Deconstructing E-Commerce Search: The 12 Query Types
- Form Usability: Getting ‘Address Line 2’ Right
- ‘Touch Keyboard’ Implementations Have Improved Just 9%
- 9 UX Requirements for Designing a User-Friendly Homepage Carousel (If You Need One)
Research Topics
Homepage & Category Usability
Study on optimal homepage design and site hierarchy
On-Site Search Usability
Study on e-commerce search logic and design
Product List Usability
Study on e-commerce filtering and sorting usability
Product Page Usability
Study on product page design and features
Cart & Checkout Usability
Study on checkout process design and usability
Accounts & Self-Service
Study on self-service and user account interfaces
Mobile E-Commerce Usability
Study on e-commerce design for mobile devices