E-Commerce UX Research Articles

The below 300+ e-commerce UX articles are all based on Baymard’s 88,000+ hours of UX research. The articles represent just 5% of Baymard’s Premium research catalog. Join 30,000+ UX professionals and get a new article every 2nd week by email.

94% of the Largest E-Commerce Sites Are Not Accessibility Compliant

94% of the 33 top-grossing e-commerce sites we benchmarked have accessibility compliance issues with 4 of the most basic accessibility criteria like links, images, and form fields (WCAG 2.1 AA).

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Make the Travel Accommodations “Booking” Search Feature the Primary Content on the Homepage (25% Don’t)
August 16, 2022
Provide “Quick Views” for Visually Driven Products (50% Don’t)
August 9, 2022
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9 UX Best Practice Design Patterns for Autocomplete Suggestions (Only 19% Get Everything Right)
August 2, 2022
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5 UX Best Practices for Apparel E-Commerce (94% Get One or More Wrong)
July 26, 2022
Accounts & Self-Service UX: Consider Having an “Icon-Based” Dashboard (81% Don’t)
July 21, 2022

Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout

Our latest usability research reveals that 26% of users have abandoned an order due to a "too complicated checkout flow" – yet we also find that most sites can reduce the number of form fields by 20-60%.

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Deconstructing E-Commerce Search UX: The 8 Most Common Search Query Types (42% of Sites Have Issues)
July 14, 2022
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83% of Apparel Sites Don’t Provide Sufficient Sizing Information — 10 Best Practices on Sizing
July 6, 2022
35% of SaaS Sites Fail to Make the Service’s UI Sufficiently Prominent to Prospects
June 23, 2022
Consumables Subscription Service Sites: New UX Benchmark with over 3,000 Performance Scores and 2,300 Best Practice Examples
June 14, 2022
Mobile UX Trends: The Current State of Mobile UX (15 Common Pitfalls & Best Practices)
June 7, 2022
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The Current State of Homepage UX – 8 Common Pitfalls & Best Practices

Our latest Homepage UX benchmark reveals that even given the generally decent performance of e-commerce sites, there’s still room for improvements. Here are 8 common Homepage UX pitfalls & best practices.

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