E-Commerce UX Research Articles
Our latest benchmark reveals that the average e-commerce site has 31 UX issues in the Checkout process that could lead to users abandoning their checkout. Here are 18 common Checkout UX pitfalls & best practices.
- SaaS UX Benchmark: 5 Pitfalls to AvoidJanuary 25, 2022
- Online Grocery UX: 3 Ways to Make Setting Grocery Substitution Preferences EasierJanuary 18, 2022
- Online Grocery UX: 5 High-Level UX Takeaways from 1,100 Hours of Testing Leading Grocery WebsitesJanuary 11, 2022
- DTC E-Commerce: User Reviews Are Much Less Important for DTC SitesJanuary 4, 2022
- Baymard: 2021 and 2022December 21, 2021
- Payment Method UX: How to Design the Payment SelectorDecember 7, 2021Popular
Search autocomplete suggestions are offered at 96% of e-commerce sites, yet 27% perform poorly with end users. Our large-scale testing reveals 13 design patterns required for a high-performing search autocomplete, read more.
- SaaS UX: 5 Ways to Improve the Scannability of the Plan MatrixNovember 16, 2021
- 250+ New Examples Added from Large-Scale Testing on European SitesNovember 9, 2021
- The Current State of Checkout UX - 18 Common Pitfalls & Best PracticesNovember 8, 2021Popular
- Checkout Optimization: 5 Ways to Minimize Form Fields in CheckoutOctober 19, 2021Popular
- Baymard Update: 13 New Case Studies and 3 New 2021 Benchmarks (Checkout, Product Page, and On-Site Search UX)October 12, 2021
- Accessibility for E-Commerce: 3 Best Practices For Navigational Links (73% of Sites Fail)October 5, 2021
Homepage carousels are now only used by 28% of e-commerce sites. Our testing shows that a carousel can perform ok with users, but must carousels don’t. We’ve also found a vastly simpler alternative that performs as well.
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