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E-Commerce UX Research Articles
The articles are based on 5-10% of Baymard’s premium research catalog. Topics include navigation, search, product pages, checkouts, mobile e-commerce, etc.
25% of E-Commerce Sites Don’t Have Product Images with Sufficient Resolution or Level of Zoom
Always Explain Why the ‘Phone’ Field Is Required (58% of Sites Don’t)
Deconstructing E-Commerce Search: The 8 Most Common Query Types
Use a Fake ‘Editing’ Flow When Users Try to Update Their Stored Credit Card (84% of Sites Don’t)
Search UX: Autodirect or Guide Users to Matching Category Scopes (46% Get It Wrong)
Product List UX: The Number of Products to Load by Default (52% Get it Wrong)
Baymard: 2019 and 2020
Want more? See all 256 articles in the full archive.
Popular Articles
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- 9 UX Requirements for Designing a User-Friendly Homepage Carousel (If You Need One)
Research Topics
Homepage & Category Usability
Study on optimal homepage design and site hierarchy
On-Site Search Usability
Study on e-commerce search logic and design
Product List Usability
Study on e-commerce filtering and sorting usability
Product Page Usability
Study on product page design and features
Cart & Checkout Usability
Study on checkout process design and usability
Accounts & Self-Service
Study on self-service and user account interfaces
Mobile E-Commerce Usability
Study on e-commerce design for mobile devices