Ecommerce UX Research Articles
The below 400+ ecommerce UX articles are all based on Baymard’s 150,000+ hours of UX research. The articles represent just 5% of Baymard’s Premium research database. Join 60,000+ UX professionals and get a new article every week by email.
Search UX: 5 Proven Strategies for Improving “No Results” Pages
“No Results" shouldn't mean no options, yet 50% of sites offer few paths forward. Learn 5 proven strategies to turn dead-end search pages into opportunities to engage and retain users.
February 18, 2025 (Updated)
Baymard’s New Free Plan — Get Instant Access to Premium UX Research
February 11, 2025
Digital Subscriptions & SaaS: New UX Benchmark with 2,300+ Performance Scores and 1,600+ Best Practice Examples
February 11, 2025
Online Grocery Sites: New UX Benchmark with 3,500+ Performance Scores and 2,700+ Best Practice Examples
February 6, 2025
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
January 28, 2025 (Updated)Popular
Furniture & Home Decor Sites: New UX Benchmark with 2,800+ Performance Scores and 1,400+ Best Practice Examples
January 23, 2025
Mobile UX Trends: The Current State of Mobile UX (15 Common Pitfalls & Best Practices)
Our latest Mobile UX Benchmark consists of 130+ leading e-commerce sites with 25,000+ Mobile Usability Scores and 14,000+ implementation examples. Here are 15 pitfalls.
Featured
Product Page UX 2025: 15 Pitfalls and Best Practices
January 14, 2025 (Updated)Popular
Apparel & Accessories: New UX Benchmark with 7,000+ Performance Scores and 6,000+ Best Practice Examples
January 7, 2025
Baymard Year In Review 2024
December 18, 2024
New Furniture & Home Decor UX Research: 3 High-Level Takeaways from 2,500 Hours of Testing
December 12, 2024
Top 1% E-Commerce UX Awards — 2024 WINNERS
December 10, 2024
The Current State of Homepage and Category Navigation UX: 76% of Sites Have Mediocre-to-Poor Performance (12 Common Pitfalls)
Our latest Homepage & Category Navigation UX benchmark reveals that the desktop performance for 76% of leading US and European sites is still “poor”. Here are 12 UX pitfalls to avoid.
Featured
User Experience Research, Delivered Weekly
Join 60,000+ UX professionals and get a new UX article every week.
Explore Other Research Content
257 top sites ranked by UX performance.
18,000+ annotated designs for systematic inspiration.
Code samples, demos, and key stats for usability.
Add UX Best Practice Cards to your Figma projects.