E-Commerce UX Research Articles

The below 300+ e-commerce UX articles are all based on Baymard’s 88,000+ hours of UX research. The articles represent just 5% of Baymard’s Premium research catalog. Join 30,000+ UX professionals and get a new article every 2nd week by email.
9 UX Requirements for a User-Friendly Homepage Carousel Design (If You Need One)

Homepage carousels are now only used by 28% of e-commerce sites. Our testing shows that a carousel can perform ok with users, but must carousels don’t. We’ve also found a vastly simpler alternative that performs as well.

Featured
4 Design Patterns That Violate “Back” Button UX Expectations – 59% of Sites Get It Wrong

Our large-scale usability testing reveals that users expect the "Back" button to take them back to what they perceive to be their previous page, which often differs from site behavior.

Featured
Deconstructing E-Commerce Search UX – The 8 Most Common Query Types

Analyzing 8,400 performance ratings from our search UX benchmark reveals that 61% of e-commerce sites simply don't support common user search behavior. Learn more about the 8 types of search queries users perform on e-commerce sites.

Featured
See All 323 Articles

User Experience Research, Delivered Twice a Month

Join 30,000+ UX professionals and get a new UX article every second week.

A screenshot of the UX article newsletter

Explore Other Research Content

149 top sites ranked by UX performance.

10,500+ annotated designs for systematic inspiration.

Code samples, demos, and key stats for usability.