Ecommerce UX Research Articles
The below 400+ ecommerce UX articles are all based on Baymard’s 150,000+ hours of UX research. The articles represent just 5% of Baymard’s research database. Join 60,000+ UX professionals and get a new article every week by email.
Ecommerce Homepage UX: Can Users Infer the Breadth of Your Product Catalog?
A homepage that doesn’t adequately feature the product range can cause users to misinterpret the site type—risking a preventable lost sale. Learn how to ensure product diversity on the homepage.
April 10, 2025 (Updated)
10 UX Requirements to Follow for a User-Friendly Homepage Carousel Design
April 3, 2025 (Updated)
4 Ways to Improve the Post-Checkout UX
March 25, 2025
7 UX Fixes Every SaaS Marketing Website Needs
March 18, 2025
Horizontal Filtering Toolbars: 2 Reasons to Be Cautious
March 13, 2025 (Updated)Popular
UX-Query - Get Instant Answers to Any UX Question
March 12, 2025
Mobile UX Trends: The Current State of Mobile UX (15 Common Pitfalls & Best Practices)
Our latest Mobile UX Benchmark consists of 130+ leading e-commerce sites with 25,000+ Mobile Usability Scores and 14,000+ implementation examples. Here are 15 pitfalls.
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Desktop UX Trends: 10 Common Pitfalls & Best Practices
March 6, 2025
5 UX Best Practices for Apparel E-Commerce (90% Get One or More Wrong)
February 25, 2025 (Updated)
Search UX: 5 Proven Strategies for Improving “No Results” Pages
February 18, 2025 (Updated)
Baymard’s New Free Plan — Get Instant Access to Premium UX Research
February 11, 2025
Digital Subscriptions & SaaS: New UX Benchmark with 2,300+ Performance Scores and 1,600+ Best Practice Examples
February 11, 2025
The Current State of Homepage and Category Navigation UX: 76% of Sites Have Mediocre-to-Poor Performance (12 Common Pitfalls)
Our latest Homepage & Category Navigation UX benchmark reveals that the desktop performance for 76% of leading US and European sites is still “poor”. Here are 12 UX pitfalls to avoid.
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