E-Commerce UX Research Articles

The below 300+ e-commerce UX articles are all based on Baymard’s 78,000+ hours of UX research. The articles represent just 5% of Baymard’s Premium research catalog. Join 25,000+ UX professionals and get a new article every 2nd week by email.
The Current State of Checkout UX - 18 Common Pitfalls & Best Practices

Our latest benchmark reveals that the average e-commerce site has 31 UX issues in the Checkout process that could lead to users abandoning their checkout. Here are 18 common Checkout UX pitfalls & best practices.

13 Design Patterns for Autocomplete Suggestions (27% Get it Wrong)

Search autocomplete suggestions are offered at 96% of e-commerce sites, yet 27% perform poorly with end users. Our large-scale testing reveals 13 design patterns required for a high-performing search autocomplete, read more.

9 UX Requirements for a User-Friendly Homepage Carousel Design (If You Need One)

Homepage carousels are now only used by 28% of e-commerce sites. Our testing shows that a carousel can perform ok with users, but must carousels don’t. We’ve also found a vastly simpler alternative that performs as well.

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