E-Commerce UX Research Articles
The below 350+ e-commerce UX articles are all based on Baymard’s 130,000+ hours of UX research. The articles represent just 5% of Baymard’s Premium research database. Join 37,000+ UX professionals and get a new article every week by email.
Apparel and Accessories Sites: Prioritize Investment in Category Navigation and Curated Paths over Search
Our UX testing found that users primarily rely on the main navigation and other browsing methods instead of search on apparel and accessories sites. See our latest Apparel & Accessories findings.
July 23, 2024
Digital Subscriptions & SaaS: New UX Benchmark with 2,300+ Performance Scores and 1,600+ Best Practice Examples
July 16, 2024
Use “Visual” Filters for Visually Distinct Product Attributes
July 9, 2024
Travel Accommodations: New UX Benchmark with 1,900+ Performance Scores and 1,500+ Best Practice Examples
July 3, 2024
Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout
June 26, 2024Popular
Food Delivery & Takeout: New UX Benchmark with 3,000+ Performance Scores and 2,000+ Best Practice Examples
June 19, 2024
4 Design Patterns That Violate “Back” Button UX Expectations – 59% of Sites Get It Wrong
Our large-scale usability testing reveals that users expect the "Back" button to take them back to what they perceive to be their previous page, which often differs from site behavior.
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The Current State of Accounts & Self-Service UX: 5 Common Pitfalls & Best Practices
June 11, 2024Popular
If Providing Sidebar Filtering, Position the “Size” Filter near the Top and Expand It by Default
June 4, 2024
Always Allow Users to Navigate across User Reviews via Reviewer-Submitted Images
May 28, 2024
Mobile UX Trends: The Current State of Mobile UX (15 Common Pitfalls & Best Practices)
May 23, 2024Popular
Furniture and Home Decor UX: Deprioritize “View in Room” Augmented Reality (AR) Features
May 15, 2024
Deconstructing E-Commerce Search UX: The 8 Most Common Search Query Types (42% of Sites Have Issues)
The backbone of a good search experience is handling the queries that a user throws at it. See our latest test findings and if your site is able to handle the 8 most common search query types.
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