E-Commerce UX Research Articles
Our latest usability research reveals that 26% of users have abandoned an order due to a "too complicated checkout flow" – yet we also find that most sites can reduce the number of form fields by 20-60%.
- Readability: The Optimal Line LengthMay 10, 2022Popular
Our latest Homepage UX benchmark reveals that even given the generally decent performance of e-commerce sites, there’s still room for improvements. Here are 8 common Homepage UX pitfalls & best practices.
- The Current State of Accounts & Self-Service UX: 5 Common Pitfalls & Best PracticesMarch 18, 2022Popular
Up to 14% of users will abandon your checkout flow if 'phone' is simply required. Our large-scale usability testing reveals users just need an explanation of WHY the phone field is required — yet 58% of e-commerce sites don’t.
- Direct-to-Consumer UX Benchmark: 5 Common DTC PitfallsFebruary 22, 2022
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