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E-Commerce UX Research Articles
The articles are based on 5-10% of Baymard’s premium research catalog. Topics include navigation, search, product pages, checkouts, mobile e-commerce, etc.
6 Ways to Improve the Relevance of Cross-Sells in the Cart (52% of Desktop Sites Don’t Do Enough)
Baymard: 2020 and 2021
5 Ways to Provide a Superior Gifting UI and Flow
Provide Images of Accessory, Apparel, and Cosmetic Products on a Human Model
Return Users to the Same Place in the Product List When Returning from the Product Page (13% Don’t)
Mobile UX: Avoid Using Subpages within the Product Details Page (26% Don’t)
Always Use Thumbnails to Represent Additional Product Images (76% of Mobile Sites Don’t)
Display “Applied Filters” in an Overview (32% Don’t)
6 Important Aspects of Well-Performing Mobile Product Page Breadcrumbs
See all 273 articles in the full public archive.
Popular Articles
- 13 Design Patterns for Autocomplete Suggestions (27% Get it Wrong)
- Deconstructing E-Commerce Search: The 8 Most Common Query Types
- The ‘Credit Card Number’ Field Must Allow and Auto-Format Spaces (80% Don’t)
- Form Usability: Getting ‘Address Line 2’ Right
- 9 UX Requirements for Designing a User-Friendly Homepage Carousel (If You Need One)
- The Current State of ‘Checkout UX’ - 18 Common Pitfalls
- Six ‘COVID-19’ UX Improvements to Make
Research Topics
Homepage & Category Usability
Study on optimal homepage design and site hierarchy
On-Site Search Usability
Study on e-commerce search logic and design
Product List Usability
Study on e-commerce filtering and sorting usability
Product Page Usability
Study on product page design and features
Cart & Checkout Usability
Study on checkout process design and usability
Accounts & Self-Service
Study on self-service and user account interfaces
Mobile E-Commerce Usability
Study on e-commerce design for mobile devices