E-Commerce UX Research Articles

The below 350+ e-commerce UX articles are all based on Baymard’s 130,000+ hours of UX research. The articles represent just 5% of Baymard’s Premium research database. Join 37,000+ UX professionals and get a new article every 2nd week by email.

Always Explain Industry-Specific Filters (62% Don't)

Filters labeled with unclear or technical jargon may lead users to miss suitable items. See how to avoid or explain technical terms to reduce site abandonments.

February 27, 2024
Deconstructing E-Commerce Search UX: The 8 Most Common Search Query Types (42% of Sites Have Issues)

The backbone of a good search experience is handling the queries that a user throws at it. See our latest test findings and if your site is able to handle the 8 most common search query types.

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Testing ChatGPT-4 for ‘UX Audits’ Shows an 80% Error Rate & 14–26% Discoverability Rate

We tested ChatGPT-4’s ability to do a UX Audit of 12 webpages, and compared it to the results of 6 human UX professionals. GPT-4 had a 20% accuracy rate, 80% error rate, and discovered just 14–26% of the actual UX issues.

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