E-Commerce UX Research Articles

The articles are based on 5-10% of Baymard’s premium research catalog. Topics include navigation, search, product pages, checkouts, mobile e-commerce, etc.

Most Recent Articles

Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout October 19, 2021

Baymard Update: 13 New Case Studies and 3 New 2021 Benchmarks (Checkout, Product Page, and On-Site Search UX) October 12, 2021

Accessibility for E-Commerce: 3 Best Practices For Navigational Links (73% of Sites Fail) October 5, 2021

DTC UX: On-Site Search and Improving ROI for Product Finding September 21, 2021

Combine Variations of Products into One List Item (12% Don’t) September 7, 2021

Offer Relevant Autocomplete Suggestions for Closely Misspelled Search Terms and Queries (69% Don’t) August 31, 2021

E-Commerce Navigation UX - 13 Common Pitfalls & Best Practices August 25, 2021

How To Make “Decorative” and “Functional” Images Accessible to All Users (52% of Sites Don’t) August 17, 2021

Accessibility in E-Commerce: Use ‘ALT’ Text to Communicate the Core Content of “Informational” Images (55% of Sites Don’t) August 10, 2021

See all 300 articles in the full public archive.

Research Themes

All 7 research studies include articles, a benchmark database, and 5-15 research reports

Homepage & Category Usability

Study on optimal homepage design and site hierarchy

On-Site Search Usability

Study on e-commerce search logic and design

Product List Usability

Study on e-commerce filtering and sorting usability

Product Page Usability

Study on product page design and features

Cart & Checkout Usability

Study on checkout process design and usability

Accounts & Self-Service

Study on self-service and user account interfaces

Mobile E-Commerce Usability

Study on e-commerce design for mobile devices

E-Commerce UX Research Articles

Most Recent Articles

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Research Themes