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Baymard Research Articles
Topics include user experience, web design, and e-commerce
Allow Users to Purchase Temporarily ‘Out of Stock’ Products by Increasing the Delivery Time (68% Don’t)
Product Page Usability: Provide Both Site-Authored FAQs and Community-Driven Q&As (70% Get it Wrong)
Product Pages Need to Show ‘Estimated Shipping Costs’ (Yet 43% of Sites Don’t)
Truncating Additional Images in the Gallery Causes 50-80% of Users to Overlook Them (30% Get it Wrong)
Product Page UX: All Products Need at Least One ‘In Scale’ Image (28% Get It Wrong)
Product Page Usability: 82% of Sites Have UX Issues (New Research Study)
E-Commerce Usability: The Main Navigation Should Display Product Categories (18% Don’t)
Want more? See all 204 articles in the full archive.
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Research Topics
Homepage & Category Usability
Study on optimal homepage design and site hierarchy
On-Site Search Usability
Study on e-commerce search logic and design
E-Commerce Product List Usability
Study on e-commerce filtering and sorting usability
Product Page Usability
Study on product page design and features
Cart & Checkout Usability
Study on checkout process design and usability
Mobile E-Commerce Usability
Study on e-commerce design for mobile devices