E-Commerce UX Research Articles

The articles are based on 5-10% of Baymard’s premium research catalog. Topics include navigation, search, product pages, checkouts, mobile e-commerce, etc.

Mobile UX: Scale Product Images Proportionally in Landscape Mode (52% of Sites Don’t) May 22, 2018

Structuring Product Page Descriptions by ‘Highlights’ Increases User Engagement (Yet 22% of Sites Don’t) April 24, 2018

E-Commerce UX: Allow Users to Combine Multiple Filtering Values of the Same Type — an ‘OR’ logic (32% of Sites Don’t) April 10, 2018

E-Commerce UX: 4 Ways to Make Spec Sheets More Scannable for Users (50% Get It Wrong) March 27, 2018

E-Commerce UX: Post-Process Vendor-Supplied Product Data (52% Don’t) March 6, 2018

Offer ‘Delayed Account Creation’ at the Confirmation Step (38% Don’t) February 6, 2018

CAPTCHAs Have an 8% Failure Rate, and 29% if Case Sensitive January 18, 2018

Want more? See all 221 articles in the full archive.

Research Topics

All research studies include articles, a benchmark database, and a usability report

Homepage & Category Usability

Study on optimal homepage design and site hierarchy

On-Site Search Usability

Study on e-commerce search logic and design

Product List Usability

Study on e-commerce filtering and sorting usability

Product Page Usability

Study on product page design and features

Cart & Checkout Usability

Study on checkout process design and usability

Mobile E-Commerce Usability

Study on e-commerce design for mobile devices

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UX Research Articles