E-Commerce UX Research Articles
Search autocomplete features are provided at 80% of e-commerce sites, yet only 19% achieve the highest performance. See our latest large-scale test findings for on-site search.
- Make Product Categories the Top-Level Navigation Items on Mobile Sites (33% Don’t)January 24, 2023Popular
- Make “Guest Checkout” the Most Prominent Option (47% Don’t)January 17, 2023
- Overcategorization of the Product Catalog Can Lead to Abandonment (Yet 75% Get It Wrong)January 3, 2023Popular
- Baymard: 2022 and 2023December 21, 2022
Homepage carousels are now only used by 28% of e-commerce sites. Our testing shows that a carousel can perform OK with users, but most carousels don’t. We’ve also found a vastly simpler alternative that performs as well.
- Allow Users to Choose the Frequency of Newsletter Emails (80% Don’t)December 13, 2022
Our large-scale usability testing reveals that users expect the "Back" button to take them back to what they perceive to be their previous page, which often differs from site behavior.
- E-Commerce Accessibility: Specifying UI Elements Using “Roles”November 1, 2022
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