E-Commerce UX Research Articles

The below 300+ e-commerce UX articles are all based on Baymard’s 130,000+ hours of UX research. The articles represent just 5% of Baymard’s Premium research database. Join 37,000+ UX professionals and get a new article every 2nd week by email.
4 Design Patterns That Violate “Back” Button UX Expectations – 59% of Sites Get It Wrong

Our large-scale usability testing reveals that users expect the "Back" button to take them back to what they perceive to be their previous page, which often differs from site behavior.

Deconstructing E-Commerce Search UX: The 8 Most Common Search Query Types (42% of Sites Have Issues)

The backbone of a good search experience is handling the queries that a user throws at it. See our latest test findings and if your site is able to handle the 8 most common search query types.

Mobile UX Trends: The Current State of Mobile UX (15 Common Pitfalls & Best Practices)

Our latest benchmark of Mobile UX reveals that 54% of e-commerce sites still have severe Mobile UX issues — leading to users abandoning their Mobile shopping experience. Here are 15 common Mobile UX pitfalls.

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