E-Commerce UX Research Articles

The articles are based on 5-10% of Baymard’s premium research catalog. Topics include navigation, search, product pages, checkouts, mobile e-commerce, etc.

Form Field Usability: Avoid Multi-Column Layouts (13% Get It Wrong) September 18, 2018

Form Usability: Getting ‘Address Line 2’ Right September 4, 2018

Self-Service UX: Promote In-Store Returns Alongside Mailed Return Options August 21, 2018

Self-Service UX: ‘Cards’ Dashboards Must Be Highly Consistent and Appropriately Styled August 8, 2018

New Research Findings on ‘Accounts & Self-Service’ UX July 9, 2018

Self-Service UX: Have a ‘Cancellation Requested’ Order State June 18, 2018

A Completely New Baymard is Ready for You and Your Team June 12, 2018

Want more? See all 226 articles in the full archive.

Research Topics

All 7 research studies include articles, a benchmark database, and 5-15 research reports

Homepage & Category Usability

Study on optimal homepage design and site hierarchy

On-Site Search Usability

Study on e-commerce search logic and design

Product List Usability

Study on e-commerce filtering and sorting usability

Product Page Usability

Study on product page design and features

Cart & Checkout Usability

Study on checkout process design and usability

Accounts & Self-Service

Study on self-service and user account interfaces

Mobile E-Commerce Usability

Study on e-commerce design for mobile devices

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UX Research Articles