E-Commerce UX Research Articles

The below 300+ e-commerce UX articles are all based on Baymard’s 88,000+ hours of UX research. The articles represent just 5% of Baymard’s Premium research database. Join 37,000+ UX professionals and get a new article every 2nd week by email.

Deconstructing E-Commerce Search UX: The 8 Most Common Search Query Types (42% of Sites Have Issues)

The backbone of a good search experience is handling the queries that a user throws at it. See our latest test findings and if your site is able to handle the 8 most common search query types.

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B2B Medical & Pharma Sites: New UX Benchmark with Over 4,500 Performance Scores and 3,500+ Best Practice Examples
November 22, 2022
Have a “View All” Option in the Main Navigation at Each Level of the Mobile Product Catalog (Only 24% Get It Right)
November 16, 2022
Mobile Apps: New UX Benchmark with Over 3,700 Performance Scores and 2,800+ Best Practice Examples
November 9, 2022
E-Commerce Accessibility: Specifying UI Elements Using “Roles”
November 1, 2022
European Sites: Updated UX Benchmark with over 4,950 Performance Scores and 4,100+ Best Practice Examples
October 25, 2022

Mobile UX Trends: The Current State of Mobile UX (15 Common Pitfalls & Best Practices)

Our latest benchmark of Mobile UX reveals that 54% of e-commerce sites still have severe Mobile UX issues — leading to users abandoning their Mobile shopping experience. Here are 15 common Mobile UX pitfalls.

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4 Ways to Optimize the Comparison Feature for Scanning
October 19, 2022
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Meal Kit Sites: New UX Benchmark with over 3,300 Performance Scores and 2,200 Best Practice Examples
October 11, 2022
Form Usability: Getting ‘Address Line 2’ Right
October 4, 2022
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B2B Electronic Components and Machinery Sites: New UX Benchmark with Over 4,800 Performance Scores and 3,600 Best Practice Examples
September 29, 2022
Use Buttons or Buttons Plus an Open Text Field for Updating Cart Quantity (61% Don’t)
September 20, 2022

E-Commerce Navigation UX - 13 Common Pitfalls & Best Practices

Our latest "E-Commerce Navigation" UX benchmark reveals 13 common navigation UX pitfalls - each illustrated with best practices for our large-scale usability testing.

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