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E-Commerce UX Research Articles
The articles are based on 5-10% of Baymard’s premium research catalog. Topics include navigation, search, product pages, checkouts, mobile e-commerce, etc.
UX Research on Product Page Videos: Where and How to Embed Them (35% Get it Wrong)
9 UX Requirements for Designing a User-Friendly Homepage Carousel (If You Need One)
Product Page UX: Data Should Be Synchronized Across Product Variations (28% Don’t)
Self-Service UX: Integrate All Order Tracking Info and Events Within the E-Commerce Site Itself (56% Don’t)
Self-Service UX: Distinguish Primary from Secondary Paths in the ‘My Account’ Drop-Down (71% Don’t)
E-Commerce Search Needs to Support Users’ Non-Product Search Queries (15% Don’t)
PDP UX: Provide an ‘Included Accessories’ Image and Clarify That Optional Accessories Are Extra (44% Don’t)
Want more? See all 238 articles in the full archive.
Popular Articles
- The ‘Credit Card Number’ Field Must Allow and Auto-Format Spaces (80% Don’t)
- Deconstructing E-Commerce Search: The 12 Query Types
- Form Usability: Getting ‘Address Line 2’ Right
- ‘Touch Keyboard’ Implementations Have Improved Just 9%
- 9 UX Requirements for Designing a User-Friendly Homepage Carousel (If You Need One)
Research Topics
Homepage & Category Usability
Study on optimal homepage design and site hierarchy
On-Site Search Usability
Study on e-commerce search logic and design
Product List Usability
Study on e-commerce filtering and sorting usability
Product Page Usability
Study on product page design and features
Cart & Checkout Usability
Study on checkout process design and usability
Accounts & Self-Service
Study on self-service and user account interfaces
Mobile E-Commerce Usability
Study on e-commerce design for mobile devices