How Does Your UX Performance Stack Up to Industry Leaders and Competitors?
Get UX performance measures for your site and see how you stack up against the industry leaders and direct competitors in your market.
Identify if, and where, you are falling behind at site level, page level, and even at UI component level.
Baymard’s UX research is used by 29,000+ UX professionals in organizations like:
50,000+ UX Performance Ratings Condensed into Industry-Specific Reports
Based on 250+ case studies, our benchmarking reports see the world's leading brands go head-to-head on user experience implementation.
See who the winners and losers are in your industry across all core page and component types.
Benchmark Your Site Against the Competition with Our UX Review Tool
Gain deep insight and understanding into your site's user experience.
Create a benchmark report of your own site (or prototype) using our UX Review Tool and discover where you are leading the pack and where you've been left behind.
Get In-Depth Insights with an Expert-Led UX Audit
How does your website's UX performance stack up to the competition? What are your 40 most important UX improvements? Baymard UX audits empower your organization with actionable insights drawn from over 150,000 hours of research.
Discover the top industry-specific UX improvements for your site and benchmark your UX against industry leaders and competitors today!
Guaranteed positive ROI or your audit is free!
Explore All Features
Research-Backed UX Insights
Refining your user experience and justifying your design decisions has never been easier.
UX Best Practice Guidelines
Over 700 UX best practice guidelines based on 150,000+ hours of user testing.
UX Audit Sevice
Get an in-depth audit for your site carried out by our team of UX experts.
UX-Ray 1.0 (Beta)
Automatic UX analysis for any ecom site. Scan your site and get AI-powered insights with a single click.
UX-Query (Beta)
Get instant answers to any UX question with our AI-powered search assistant.
UX Benchmarking
Get UX performance measures for your site and see how you stack up against the industry leaders and direct competitors in your market.
Review Tool
Self-assess the UX performance of your site with our manual UX review tool.
Research Personalization
Access tailored insights – your UX audit findings seamlessly integrated into our research database giving you
UX Design Examples
200,000+ annotated UX design examples from the world's biggest brands.
Traning & Certification
Accelerate your career and gain access to industry-leading insights and best practices.
Book a Call With One of Our UX Researchers
Want to see how our UX research platform can solve your team's challenges? Have questions about our UX Audit Services? Book a personalized demo with a Baymard expert who'll show you exactly what we offer.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“Having Baymard is like having access to a magical UX super power. I can't believe how helpful and easy to use it is, given the vast array of tools and information they provide!”
“Baymard’s training provides the proper language and sound evidence to understand what it means to create a truly usable interface in the ecommerce business.”
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
Latest Articles
Weekly articles based on the latest UX research from the Baymard team.
Flight Booking & Airlines: New UX Benchmark with 2,500+ Performance Scores and 1,900+ Best Practice Examples
May 6, 2025
4 Ways to Improve UX for Ecommerce Mass Merchant Sites
April 29, 2025
5 Best Practices for Communicating Sustainability in Ecommerce
April 22, 2025
Ecommerce Homepage UX: Can Users Infer the Breadth of Your Product Catalog?
April 10, 2025 (Updated)