Industry UX Research

Native Mobile Apps UX Research

A large-scale research study on how to optimize the User Experience for Native Mobile App users

At Baymard Institute we have a whole research topic devoted to online shopping UX and usability specifically on native mobile apps.

Through more than 1,000 hours of large scale Mobile App UX research, we’ve identified 360+ in-depth User Experience guidelines that are particularly important to native mobile apps.

This mobile apps UX research is based on more than 200 qualitative participant/app usability test sessions following the “Think Aloud” protocol (1:1 remote moderated testing).

The tested apps were chosen to reflect the apps provided by leading sites in the industries: apparel (e.g., ASOS and Banana Republic), mass merchant (e.g., Amazon & Walmart), home & hardware (e.g., Home Depot and Lowe’s), and beauty (e.g., Sephora and Ulta). During testing the participants encountered 900+ usability issues on the mobile Apps, that have subsequently been analyzed and distilled into the 360+ UX design guidelines.

This page provides you a brief overview of Baymard’s ‘Mobile App’ UX research. Full access to all of our mobile app UX research is available as part of Baymard Premium.


Mobile App UX Performance

 

We’ve conducted an UX benchmark assessing 20 mobile apps across 360+ of the mobile app UX guidelines. You can view the mobile app UX performances in the graph above, which summarizes 5,800+ weighted UX performance scores.

You can expand each theme and topic in the graph above for an in-depth view of the ‘current state’ of mobile app UX performances. (scroll down to access the in-depth case-studies for each of the apps)

Explore our general UX benchmark with 185 case-studies

Explore UX Benchmark


570+ Categorized Mobile App Designs

FREE RESEARCH CONTENT

Explore design patterns across 700+ examples of mobile app designs and features, all annotated and organized into 21 different page types. This is a great way to get inspiration and to get a feel for emerging trends in native mobile app design.

Homepage
38 Examples

Navigation Menu
53 Examples

Category Page
20 Examples

Product List
30 Examples

Filtering Options
33 Examples

Search Field
35 Examples

Search Autocomplete
33 Examples

Search Results
35 Examples

Product Page
39 Examples

Cart
36 Examples

Account
33 Examples

Shipping Address
51 Examples

Shipping Method
34 Examples

Billing Details
26 Examples

Payment
75 Examples

Account Dashboard
38 Examples

Orders Overview
17 Examples

Order Tracking Page
30 Examples

Browse all design examples


20 Mobile App UX Case-Studies

You can explore our in-depth UX case-studies of the below mobile apps. In total these contain 5,800+ UX performance scores and 5,000+ best practice examples from mobile apps.

UX Audit
YourSite.com
Get your own site UX Audited by Baymard (confidential) or self-assess it with Review Tool.

Articles on ‘Native Mobile App’ UX

FREE RESEARCH CONTENT

We’ve released a small subset of the 500+ Premium UX research applicable for Native Mobile Apps for free in these articles:

  1. June 19, 2024
  2. May 23, 2024
    Popular
  3. December 20, 2023
  4. December 5, 2023
    Popular
  5. November 14, 2023
  6. September 5, 2023
    Popular
  7. August 8, 2023
    Popular
  8. May 9, 2023
  9. November 9, 2022
  10. March 29, 2022
  11. January 11, 2022
  12. September 7, 2021
  13. August 31, 2021
  14. August 3, 2021
  15. July 27, 2021
  16. July 20, 2021
  17. June 15, 2021
  18. June 1, 2021
  19. May 5, 2021
  20. April 20, 2021

Get Full Access to our ‘Mobile App’ UX Research with Baymard Premium

PAID RESEARCH CONTENT

With Baymard Premium you get access to 360+ UX guidelines relevant for mobile apps, along with 5,800+ UX performance scores and 5,000+ best practice examples from native mobile apps. On top of this you also get access to 150,000+ best practice examples and 225,000+ UX performance scores from other platforms and industries - sometimes the best inspiration comes from outside your own industry.

Learn more about Baymard Premium access


App UX Audit

IN-DEPTH REVIEW OF YOUR APP’S UX PERFORMANCE

If you don’t want to read all of the research findings, but “just want the results”, then have Baymard’s team of researchers audit your mobile app (and/or mobile & desktop website).

The audit provides you with a detailed external review of your app’s UX performance across 360+ app UX elements, as well as a detailed UX performance comparison against 20 leading mobile apps. The UX audit provides you with 30 prioritized suggestions for UX improvements to your app, each with best-practice implementation examples from other mobile app.

Learn more about Mobile App UX audit


What Our Clients are Saying

Sears Logo
Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.
Kerry McAleer Former Director of UX Research at Sears
Office Depot Logo
Baymard has been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.
Bryan Trogdon Director of User Experience at Office Depot
Belk Logo
I can not tell you how much help your benchmark studies have been for our company, e-commerce and UX teams. We have used and continue to use these reports for baseline benchmarks as we build test protocols or eye tracking scripts etc. in lab.
Catherine Brunson Customer Experience Strategist at Belk
Overstock Inc. Logo
Thanks again for the great work on our checkout project. Our whole group found it incredibly insightful. We’re applying the suggestions you provided to our new checkout design which launches at the end of the month! One of my colleagues was also interested in your group’s competitive expertise with regard to responsive web and native apps.
Jaime Wilson Sr. Director of Design & Development at Overstock.com
Etsy Logo
Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We’re very happy with the work Baymard has done for us.
Alex Wright Director of Research at Etsy
T-Mobile / Deutsche Telekom Logo
Thank you very much for the 7 usability audits of our country-specific sites. The audits have provided us with specific and actionable advice, allowed us to prioritize development resources, and enabled us to compare UX performance between the 7 different country-specific sites, and against State of the Art implementations. The audit itself is done really professionally, and the recommendations contain actionable and insightful information.
Mirko Sablic EU eTransformation at ​Deutsche Telekom / T-mobile
Nike Inc. Logo
Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.
Will Close Director of A/B Testing at Nike.com
Instacart Logo
Thank you, this was really insightful!
Andrew Wright Product Design Manager at Instacart
Shopify Logo
We’ve received some awesome feedback from our Merchant Success team as well as our merchants about all of the UX Audits we’ve had thus far with Baymard. Thank you so much to you and your team for all of your hard work. The pilot with Baymard has been going fantastic and I’m really excited with all that we’re learning! You have an amazing platform, team and super helpful data base for us to work with.
Nicole Papp Merchant Success Manager, Shopify
Levi Strauss & Co. Logo
Having Baymard is like having access to a magical UX super power. I can't believe how helpful and easy to use it is, given the vast array of tools and information they provide!
Ariana Biedebach Manager, UX Research at Levi Strauss & Co.
Staples Logo
Baymard's audit services give us a detailed view of usability improvements across our entire site. This is so much more comprehensive than running individual usability studies.
Gideon Ansell UX Director, Global eCommerce at Staples
Caleres Logo
Clear, concise, actionable, data-driven insights!
Dani Ibarra SEO Manager at Caleres
TaylorMade Logo
I was able to bring these designed solutions home with me and kickoff multiple optimization projects that I am confident will affect the site in a positive way, both in usability and conversion.
Nick Frame Lead UX Designer at TaylorMade
Google Logo
I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.
Sudeep Agarwal Growth Manager at Google Shopping
On Running Logo
Very thorough and professional UX review of our website, based on an extensive amount of previous UX research insights within the industry, and specifically targeted to our needs. We received both critical and, most importantly, constructive feedback, along with actionable, prioritized suggestions and best-practice examples. This will allow us to address the areas of improvement and significantly help ameliorate the experience users have on our website, which in turn is expected to drive conversion rates and reduce the number of customer service requests. We can highly recommend Baymard's UX audit.
Julia Fink UX Researcher at On Running
Author of ‘Don’t Make Me Think’ Logo
Damn. The reports that the @Baymard folks do cost money, but they’re worth it.
Steve Krug Author of ‘Don’t Make Me Think’
Hibbett Logo
This has been fantastic: really good recommendations, really comprehensive.
Bill Quinn SVP Digital at Hibbett
B&H Photo & Electronics Corp. Logo
I can confirm that the list was fully implemented. Every time we put up a change we either A/B test or we watch it very closely to determine that it’s doing better and not the opposite. So I can confirm that these fixes have improved our checkout. Thanks for everything.
Abraham Berkowitz B&H Photo
Lenovo Logo
Excellent tool – looking forward to using it with our other sites and prototypes as they’re developed.
Leah Kaufman Senior UX Research Manager at Lenovo
Harley-Davidson Logo
We found the audits extremely helpful and validated a number of changes we have been wanting to make or are in the process of making, so thank again for all the great insights.
Colleen Kersting eCommerce Marketing at Harley-Davidson
Columbia Sportswear Logo
This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.
Cat Brunson UX Manager at Columbia Sportswear
ClickBank Logo
It is immensely valuable having a thorough, independent study to help validate my work and in particular, help facilitate buy-off from stakeholders. Baymard has quickly become one of my most trusted resources for the UX/UI field.
Jason Greene UX Design Lead at ClickBank
AB InBev Logo
I found the UX audit a very comprehensive evaluation, with clear reports and actionable recommendations. Baymard's commitment to excellence in user experience shines through its thorough approach!
Giulia Moliterno Product Designer at AB InBev
Jarden Consumer Solutions Logo
Thanks for everything. The audit was extremely useful, I think we have gained valuable insight.
Tara Costa Senior Manager at Jarden Consumer Solutions (FoodSaver, Breville, etc.)
DSW Logo
This was…mind-blowing. We’ve been having conversations on the side as you’ve been presenting the audit findings. There’s so much to do!
Ethan Leonow UX Designer at DSW
Hallmark Logo
These reports are fabulous. The content is exactly what our team has been looking for, and so much more! Extremely helpful, thank you!
Cary Moody Usability Researcher at Hallmark
Keurig Green Mountain Logo
I have found the M-Commerce and E-Commerce reports very useful, thank you!
Josh Shaw Web Manager at Keurig Green Mountain
Ace Hardware Logo
I’m an avid user of your reports and recommendations. I have leveraged your articles and findings throughout my career in B2B, B2C, and hospitality.
Jenny Urban User Experience Director at Ace Hardware
John Lewis Logo
The Baymard team has been a delight to work with on the JohnLewis digital platform audit. They responded to the brief very well, have been very accessible for ongoing clarification and queries and Rebecca was excellent in the recent team share, articulately presenting findings in an engaging walk-through with the wider team which will really support driving engagement and a robust response. Many thanks for all the effort and focus folks.
Greg Woods UX & UI Design and Research Manager at John Lewis
Room & Board Logo
The Baymard reports have proven to be an invaluable resource for us. Comprehensive, pragmatic and actionable. We have redesigned our checkout process and made changes to our category pages based on usability guidelines in the reports.
Jill McDonald UX Architect at Room & Board
V-ZUG Logo
Thanks for this audit and your good work. This was exactly what I was aiming for. Also thanks for the very, very professional presentation, and answering all our countless questions. Very good work.
Andreas Blank Head of E-Commerce at V-ZUG
WCR Window Cleaning Resource Logo
I just wanted to let you know that I think your site is the best thousand bucks I’ve ever spent. I wish I found you years ago.
Chris Lambrinides Partner at Window Cleaning Resource
Ōura Ring Logo
First off, thank you. This was the most engrossed I’ve ever been in a 2-hour meeting. This [audit presentation] was incredibly insightful and very helpful. Many, many thanks.
Yvonne Kim Head of E-Commerce at Ōura Ring
Best Secret Logo
We are very excited to finally proceed with the UX improvements, and I truly believe your audit report will be super helpful to put us ahead of the wave. If you ever need a reference, please do not hesitate to share my contact.
Marian Gradl-Schikora Managing Director at Best Secret
Wrench Inc. Logo
Baymard has helped so much: UX was a brand new role at my company when I was hired. I was researching, planning, and designing UX & UI for 5 different products, all by myself. After showing real-world, bottom-line results from a UX centered approach to our products, we have expanded our UX team and greatly improved our UX-to-product process. Baymard’s research database was a critical component to my (and my company’s) success. Thank you!
Geoff Jensen Head of UX at Wrench Inc.
prAna Logo
Wanted to thank you again for the checkout audit and walking us through the process. It was super helpful and we can’t wait to apply the changes to our checkout for a better user experience.
Ramona Rejali Senior UX Designer at prAna
Nutrisystem Logo
The recommendations in our audit were awesome - well prioritized, actionable and helped us focus on what to optimize. This audit, along with the e-Commerce Reports & Benchmark Databases, are my go-to resources for thorough, insightful information. Thank you!
Erin Straub UX Design Manager at Nutrisystem
Party City Logo
This is awesome so far. Everyone wants to know what's going on – you just got everyone's attention here. Everything that you've called out is definitely eye-opening for us over here.
Arthi Karthik VP Ecommerce at Party City
Clicktale Logo
Some time ago we purchased the Ecommerce Homepage & Category report - the research and insights are extremely useful to us and help us a lot in our work!
Eliza Savov CX Research Team Lead at Clicktale
Epicenter Consulting Logo
Given the tricky science of conversion rate optimization, it is great to know that you are dealing with professionals whose advice is based on solid research. It was a pleasure collaborating with the Baymard team.
Aaron Henig Operations Manager at Epicenter Consulting, New York
RepairClinic.com Logo
Within a very short time Baymard Institute provided 15 clear, useful improvement suggestions for our checkout process. We intend to implement all of them. It’s easy to find companies that offer website improvement suggestions. But, most companies don’t do their homework and don’t provide specific examples of how best to make the improvements. With Baymard Institute, the checkout process suggestions they made were intuitive, specific, and actionable. I highly recommend their audit service.
Chris Hall President of RepairClinic.com
Shutterstock Logo
This UX audit has been very helpful, not just for our design and product teams, but even for the UX research team, because we can reference back to the audit, either in the design of a user research session or when we analyze findings. Thank you very much; this has been incredibly valuable.
Heather Vaughn Senior Director of User Research at Shutterstock
CarTrawler Logo
The Baymard UX audit has been a revelation for our organisation and will likely become a vital tool in our process moving forward.
Peter Fitzsimons Product Design Team Lead at CarTrawler
Monster Notebook Logo
Working with Baymard for our UX audit was an exceptional experience from start to finish. Their attention to detail, depth of analysis, and clear communication throughout the process truly exceeded our expectations. The insights they provided were not only actionable but profoundly insightful. I highly recommend Baymard for their expertise, professionalism, and commitment to elevating user experiences.
Mehmet Cakir Ecommerce Product Manager at Monster Notebook
IONOS SE Logo
The audit opened our eyes once again, as we are often blind to our own operations. The comparison with competitors' best practices was particularly helpful.
Derrick Drakeford UI/UX Designer at IONOS SE

Test Methodology

This UX research on native mobile app sites is part of Baymard Institute’s full 130,000 hours of large scale research catalog, which is based on:

  • Usability Testing: 25 rounds of qualitative usability testing with 4,400+ test participant/site sessions following the "Think Aloud" protocol (mainly in-person 1:1 moderated lab usability testing).
  • Manual benchmarking: 54 rounds of benchmarking the world’s 245 top-grossing e-commerce sites across 650+ UX guidelines (150,000+ implementation examples and 225,000+ UX performance scores).
  • In-lab eye-tracking testing.
  • Quantitative studies: 12 studies with a total of 20,240 participants.

Baymard’s research methodology is described in detail here.