Industry UX Research
A large-scale research study on how to optimize the User Experience for Native Mobile App users
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability specifically on native mobile apps.
Through more than 1,000 hours of large scale Mobile App UX research, we’ve identified 360+ in-depth User Experience guidelines that are particularly important to native mobile apps.
This mobile apps UX research is based on more than 200 qualitative participant/app usability test sessions following the “Think Aloud” protocol (1:1 remote moderated testing).
The tested apps were chosen to reflect the apps provided by leading sites in the industries: apparel (e.g., ASOS and Banana Republic), mass merchant (e.g., Amazon & Walmart), home & hardware (e.g., Home Depot and Lowe’s), and beauty (e.g., Sephora and Ulta). During testing the participants encountered 900+ usability issues on the mobile Apps, that have subsequently been analyzed and distilled into the 360+ UX design guidelines.
This page provides you a brief overview of Baymard’s ‘Mobile App’ UX research. Full access to all of our mobile app UX research is available as part of Baymard Premium.
We’ve conducted an UX benchmark assessing 20 mobile apps across 360+ of the mobile app UX guidelines. You can view the mobile app UX performances in the graph above, which summarizes 5,800+ weighted UX performance scores.
You can expand each theme and topic in the graph above for an in-depth view of the ‘current state’ of mobile app UX performances. (scroll down to access the in-depth case-studies for each of the apps)
Explore our general UX benchmark with 185 case-studies
Explore design patterns across 700+ examples of mobile app designs and features, all annotated and organized into 21 different page types. This is a great way to get inspiration and to get a feel for emerging trends in native mobile app design.
You can explore our in-depth UX case-studies of the below mobile apps. In total these contain 5,800+ UX performance scores and 5,000+ best practice examples from mobile apps.