Product Lists & Filtering Usability

How do users scan, filter and browse your search results and category pages?

Research Study

93 guidelines for product listings

This study is based on extensive usability research on how users browse and filter products, condensed into 93 design guidelines.

‘Full Access’ includes a 502-page usability report and an interactive benchmark database with 3,000+ best practice examples.

Learn more and get full access

Site Reviews

Product list usability reviews of 50 major e-commerce sites

A usability benchmark of the filtering, sorting and product list design of 50 top grossing e-commerce sites reviewed across 93 usability heuristics.

The benchmark database includes 1,100+ annotated screenshots, performance reviews, stats & graphs, and more.

Browse all 50 site reviews

Page Designs

200+ categorized screenshots of product listings and filters

Explore design patterns across 200+ different types of filter, sort and product list designs organized into 5 different categories.

This is a great way to get inspiration for your own filters and list items, and to get a feel for emerging trends in e-commerce product listings.

Browse all 200+ page designs

UX Audit Service

Get your product list experience reviewed

What are the 15 most important changes you can make to your e-commerce filtering and sorting implementation?

We will put together a detailed 40-page report of the 15 most important usability improvements you can make to your e-commerce product list design.

Get your product finding experience audited


Additional pages and content

Study methodology – how the research study was conducted

Report changelog – list of all report updates