Industry UX Research
A large-scale research study on how to optimize the online User Experience for Home & Hardware websites
At Baymard Institute, we have a whole research topic devoted to online shopping UX and usability, specifically for e-commerce websites selling home improvement & hardware products.
Through our 88,000+ hours of large-scale UX research, we’ve identified 500+ in-depth User Experience guidelines that are particularly important to home improvement & hardware e-commerce websites.
Our research includes large-scale testing of websites such as Amazon, Build.com, Home Depot, Northern Tool, Lowe’s, Sears, Grainger, and Walmart.
This page provides you a brief overview of Baymard’s home and hardware UX research. Full access to all of our UX research is available as part of Baymard Premium.
We’ve conducted a home and hardware UX benchmark, assessing 6 home and hardware websites across the 500+ UX guidelines our research shows are most applicable to home and hardware sites. You can view the site’s UX performance in the graph above, which summarizes 3,500+ weighted UX performance scores.
You can expand each theme and topic in the graph above for an in-depth view of the ‘current state’ of home and hardware website UX performances. (scroll down to access the in-depth case-studies for each of the 6 sites)
This is a sub-set of the full benchmark which includes 149 e-commerce sites.
View our full UX benchmark
You can explore our in-depth UX case-studies of the below 6 home and hardware e-commerce sites. In total, these contain 3,500+ UX performance scores and 2,100+ best practice examples from home and hardware sites.