Industry UX Research
A large-scale research study on how to optimize the User Experience for ‘Electronics’ and ‘Office’ websites
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for ‘Electronics’ and ‘Office’ e-commerce sites.
Through our 78,000+ hours of large-scale UX research, we’ve identified 500+ in-depth User Experience guidelines that are particularly important to electronics and office websites.
Our research includes large-scale usability testing of electronics & office e-commerce sites such as Arrow Electronics, Amazon, Apple, Best Buy, B&H Photo, Bose, Crutchfield, JBL, Mirror.co, Tonal.com, Tempo.fit, KitchenAid, Kohl’s, McAfee, Microsoft, Newegg, Norton, Staples, Thomann, Walmart, etc.
This page provides you a brief overview of Baymard’s electronics and office UX research. Full access to all of our UX research is available as part of Baymard Premium.
We’ve conducted an ‘Electronics & Office’ UX benchmark, assessing 12 sites across the 500+ UX guidelines our research shows are most applicable to electronics and office e-commerce sites. You can view the electronics and office site’s UX performance in the graph above, which summarizes 7,755 weighted UX performance scores.
You can expand each theme and topic in the graph above for an in-depth view of the ‘current state’ of electronics and office website UX performances. (scroll down to access the in-depth case-studies for each of the 12 sites)
This is a sub-set of the full benchmark which includes 141 e-commerce sites.
View our full UX benchmark
You can explore our in-depth UX case-studies of the below 12 electronics and office websites. In total, these contain 7,755 UX performance scores and 6,000+ best practice examples from electronics and office sites.