Industry UX Research
A large-scale research study on how to optimize the User Experience specifically for ‘Online Food Delivery’ mobile apps and websites.
At Baymard Institute, we have a whole research topic devoted specifically to ‘Online Food Delivery’ and ‘Online Takeout’ mobile apps and websites.
This research study focus on how both Restaurant-to-Consumer and Platform-to-Consumer sites can improve the ordering UX and conversion rates of their mobile apps and mobile websites.
Through our 88,000+ hours of large-scale UX research, we’ve identified 400+ in-depth User Experience guidelines that are particularly important to Online Food Delivery apps and websites.
The tested Online Food Delivery apps & sites in our study includes:
Baymard’s Food Delivery UX research are based on more than 90 qualitative subject/site usability test sessions following the “Think Aloud” protocol. During testing, the users encountered 600+ medium-to-severe usability issues on the Food Delivery mobile apps and websites while locating the menu options, deciding on what food to order, customizing the food, and placing an order for delivery or pickup. It’s these issues have been analyzed and distilled into 400+ UX guidelines relevant for food delivery apps and sites.
This page provides you a brief overview of Baymard’s Online Food Delivery UX research. Full access to all of our UX research is available as part of Baymard Premium.
We’ve conducted a UX benchmark assessing 8 leading Online Food Delivery apps and mobile websites across the 400+ UX guidelines: DoorDash, KFC, Burger King, McDonalds, Domino’s, Uber Eats, Just Eat, and Deliveroo. You can view the food delivery site’s UX performance in the graph above, which summarizes 3,000+ weighted UX performance scores.
You can expand each theme and topic in the graph above for an in-depth view of the ‘current state’ of Online Food Delivery UX performances. (scroll down to access the in-depth case-studies for each of the sites)
This is a sub-set of the full benchmark which includes 185 e-commerce sites.
Explore UX Benchmark
You can explore our 8 in-depth UX case-studies of the below Online Food Delivery mobile websites and mobile apps. In total, these contain 3,000+ UX performance scores and 2,000+ best practice examples from leading Online Food Delivery sites & apps.
We’ve released a small subset of the 400+ Premium UX research finding on Online Food Delivery app and websites for free in these articles: