UX Training Workshops

Private for Your Team, and Customized to Your Industry

Baymard’s senior UX researchers will host 8 remote training & workshop sessions privately for your company with examples customized to your industry. These 8 sessions (each 3.5-4 hours) will share the findings from Baymard’s 61,000+ hours of large-scale UX research, and experience from working with clients like Google, Shopify, Sears, TaylorMade, Nike, John Lewis, Carnival, T-mobile, etc.

The UX training will be “hands-on” where your team(s) will be working on applying all research findings to your own site(s). This will both anchor the UX knowledge better in your organization but also make the private training ideally suited to be a driver for identifying and prioritizing UX changes in your organization.

Compared to general public UX workshops and training, our company-specific training & workshop is cost-efficient if you plan on having just 4 or more employees attend.


“Baymard’s training provides the proper language and sound evidence to understand what it mean to create a truly usable interface in the ecommerce business.”

Semion Lapin
UX Designer at Deloitte Digital


Empower Your Organization With In-Depth Research

The UX Training & Workshop Program goals are to:

Share the condensed findings of Baymard Institute’s 61,000+ hours of large-scale UX research, showing exactly how and why users interpret and misinterpret e-commerce interfaces.

Share specific UX design patterns and discuss why those designs work well, by studying ‘State of the Art’ e-commerce UX designs. These are chosen among Baymard’s 49,000+ categorized ‘best- and worst-practice’ examples from leading e-commerce sites, and chosen among whatever industry/country you operate in (via a custom research phase that you specify).

7 detailed UX scorecards with a total of 500+ UX performance scoring parameters, used for direct UX performance comparison against competitors among the top 60 top grossing US and European e-commerce sites.

Solidify the internal UX mindset at your company among your UXers, and qualify the UX mindset in other parts of the organization (e.g., among product managers, developers, designers, or web content creators), by providing a deep understanding of user behavior that can act as a framework for your company’s UX thinking going forward.

3 follow-up calls with your UX auditor within four months of delivering the audit findings. Useful for feedback on any redesigns you create, a light review of prototypes, follow-up questions from your teams, etc.

Kick-start specific UX and feature redesigns with research-based input for change, all of which is developed and anchored in your organization, and facilitated by Baymard.

Fast-track UX knowledge in new teams and organizations.

Develop a team of ‘Certified E-Commerce UX Professionals’. All attendees participating in a UX training workshop can opt for taking an optional exam. Anyone who passes the exams for all 5 topics will earn the certification.

Note that at these workshops, we will not work with “fun ideas & inspiration found at various places on the internet” but only work with verified design patterns that have consistently shown to perform well during years of usability testing of the world’s leading sites.


“Absolutely superb training! I’m genuinely impressed with how much I learned in 5 days. I would highly recommend this training to anyone who wants to learn how to create state of art e-commerce user experiences.”

Duygu Kalaycioglu
Senior UX Designer at Bed Bath & Beyond


The 8 Workshop Sessions: Topics Covered

The 8 training & workshop sessions (each 3.5-4 hours) are organized into the below themes, each of which represents a core pillar of the user’s online experience.

Homepage & Category Navigation

Design of the homepage, the main navigation, drop-down menus, category and sub-category pages, the overall site taxonomy, site-wide navigation, product listing pages, filtering and sorting tools, list item design, etc.

(mobile & desktop)


Search Experience

How users construct product-related search queries, the type of search queries the search engine supports, how product data is searched, predictive autocomplete suggestions, user guidance on partial matches, “No results” pages, search results layouts and features, faceted search logic, etc.

(mobile & desktop)


Product Listings & Filtering

Design and usability of category and search product listing pages, the overall listing layout, the design and logic for all filtering and sorting tools, the list item design and information, etc.

(mobile & desktop)


Product Pages

The design and usability of product page layouts, product descriptions, product variations, image gallery UIs, product image types, the “Add to Cart” button and its logic, customer reviews, cross- and up-sells, cross-navigation, etc.

(mobile & desktop)


Checkout Process

The entire checkout flow, including the shopping cart, account creation, guest checkout, all form fields, field descriptions and labels, shipping methods, 3rd party payment methods, credit card fields, error messages, order reviews, accordion checkouts, number of steps and their sequence, etc.

(mobile & desktop)


Customer Account / “My Account

The design and usability of the ‘My Account’ section, such as ‘My Account’ navigation and dashboard, sign-in and password reset flows, updating stored credit card and address info, newsletter frequency and unsubscribe, etc.


Mobile E-Commerce

How to design a user-friendly mobile e-commerce experience, mobile-specific limitations and optimizations, main navigation design for mobile, requirements for mobile product listing designs, product details pages, cart, checkout flow, landscape mode, responsive site deviations from desktop, etc.

(mobile only)

An in-house workshop includes a 12 month complimentary access to the ‘Large’ Baymard Premium plan, which also gives you 6 follow-up Q&A sessions with Baymard’s research team after the workshop (normally $3,000)


“Every day of the training was accompanied by a list of discoveries that I could directly design solutions for into my site. I was able to bring these designed solutions home with me and kickoff multiple optimization projects that I am confident will affect the site in a positive way, both in usability and conversion”

Nick Frame
Lead UX Designer at TaylorMade


A ‘Hands-On Approach’ to Learning

The topics and research findings presented are mixed with a “hands-on” approach where, through multiple group exercise sessions throughout each day, your employees will work on applying the UX research findings directly to your own site(s) (or to your client’s sites).

This “hands-on” training framework is used to instill both the internal discussion and prioritization that emerge as new UX design changes are made, and to better anchor knowledge in the organization (through “learning by doing”).

As part of the UX training workshop, your company will therefore also end up with several concrete re-design proposals from your own teams.


“I wanted to begin by saying how incredibly impressed I have been all this week with both the degree/depth of content shared on UX/UI best practices for eCommerce experiences as well as specifically your presentation skills. This has by far been one of the most valuable conferences/workshops I have ever attended in my professional career.”

Geoffrey Laux
Digital Product Owner at Capital One


Customized to Your Industry & Country

When you order an 8-session UX training program, one of Baymard’s UX researchers will initiate a 2-day research project of customizing our existing UX training materials specifically for your company by adding 50-150 extra website examples specific to your industry and country. Regardless of whether your company focus is “health care insurance quotation websites”, ”telco sites in Canada”, or “grocery sites in Germany”.

We find this custom research phase, created specifically for your company, to be critical in making the training topics more relatable to the attendees and for getting stakeholder buy-in.


“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We’re very happy with the work Baymard has done for us so far, and I hope we’ll have the chance to work together again on future projects.”

Alex Wright
Director of Research at Etsy


Pricing

Pricing for the above described UX Training & Workshop program is USD 16,500 and includes:

  • Up to 10 attendees from your company per session - it doesn’t have to be the same employees for all sessions. (Larger workshops with multiple facilitators are also possible).

  • 8 half-day sessions (3.5-4 hours each) hosted remotely, across 5-10 weeks, by one of Baymard’s senior UX researchers.

  • A Baymard UX researcher spending 2 days customizing the training materials specific to your industry.

  • All of Baymard’s general workshop preparation

  • All course materials

  • A 12-month complimentary access to the ‘Large’ Baymard Premium plan, which include 6 follow-up Q&A sessions with Baymard’s research team (normally $3,000/y)

If you have 10 employees attend, the investment is just $206 per person for each 4-hour UX training session – which is both hosted privately for your company, have ‘hands-on’ workshop sessions with tangible outputs, and is furthermore customized to your industry – all of which is based on Baymard’s foundation of 61,000+ of UX research.

Schedule a meeting with Baymard to discuss your UX training & workshop options
Schedule a call or email training@baymard.com

Baymard Institute’s Research is Used By:

Baymard’s research is used by more than 3,000 e-commerce companies, researchers, and UX designers, from 80+ countries, and includes 71% of all Fortune 500 companies within e-commerce, including:

Apptus Logo

“We've been consuming the Baymard Institute reports for a while but the in-house workshop was really the thing that connected all the dots around ecommerce UX together for us. Now our entire team has a common base of understanding, a language, and clear quantified evidence of the importance of common UX guidelines and pitfalls. Reading a report is one thing but actually forcing yourself to apply findings on a real world case was the greatest takeaway from the workshop. UX is often an tricky science subject to a lot of emotional bias and gut feeling. Not so much anymore.

Dekode Logo

“Truly a great learning experience about almost every aspect of eCommerce and the steps you need to take to improve the shopping experience for your users. Everyone working with eCommerce should attend this course. Absolutely worth the investment!

Capital One Logo

“I wanted to begin by saying how incredibly impressed I have been all this week with both the degree/depth of content shared on UX/UI best practices for eCommerce experiences as well as specifically your presentation skills. This has by far been one of the most valuable conferences/workshops I have ever attended in my professional career.

Solutionists Logo

“This is without a doubt the most important eCommerce training I’ve ever done. Knowing the right approach for converting the average user puts us massively ahead of the competition.

Binary Minds Logo

“The workshop with Christian provides a great overview of the research Baymard has done in the past years. It pulls it all together perfectly and increases the value of Baymard Pro by magnitudes. If you are considering Pro and you want to come up to speed in no time, book the workshop along with it.

TaylorMade Golf Logo

“Every day of the training was accompanied by a list of discoveries that I could directly design solutions for into my site. I was able to bring these designed solutions home with me and kickoff multiple optimization projects that I am confident will affect the site in a positive way, both in usability and conversion. Being able to have Christian and Lauryn from Baymard Institute look over my shoulder and give me feedback and direction based on the 28,000 hours of independent research that their organization has done was incredibly helpful.

Deloitte Digital Logo

“Baymard's training provides the proper language and sound evidence to understand what it mean to create a truly usable interface in the ecommerce business.

Lamps Plus Logo

“Among the best experiences I've had in any training or conference. The attitude was one of helping us improve our sites and not just making a profit. As attendees we were treated very well and given top notch information to work with. Both Christian and Lauryn were very accessible and helpful.

Sears Canada Logo

“A great, informative and impactful weeklong workshop with Baymard. We left with many actionable insights into how to improve overall user experience on our site. Our team now feels confident in their ability to identify and solve issues on their own.

MRM McCANN Logo

“The training was worth every penny and kudos to Christian and Lauryn for doing such a great job. My mind was definitely blown.

Alo Logo

“At the beginning you may think that the course is a bit pricey. But on the first day you realize how underestimated it is. The value you get every single day is huge. And if you implement even 1% of that information - you'll cover the cost of the course multiple times. This is the only UX ecommerce course you need.

InsureMyTrip Logo

“If you're a UX designer and you're looking for a boost in your professional career, this course is like rocket fuel. Not only was each day packed with years of usability insight but it was presented in the most easy to consume manner. I'm humbled by the UX wisdom at the Baymard and extremely grateful to have been a part of this workshop.

Branding Brand Logo

“Baymard's UX training week was invaluable. Christian presented the company's vast research in an organized and digestible format that encouraged actionable takeaways. I can't wait to share these learnings with my colleagues!

Bed Bath & Beyond Logo

“Absolutely superb training! I'm genuinely impressed with how much I learned in 5 days. I would highly recommend this training to anyone who wants to learn how to create state of art e-commerce user experiences.

RevZilla Logo

“Baymard's workshop was engaging, informative, well paced and full of all kinds of applicable UX nuggets. I left the workshop with a list of actionable insights to share with my product team. 10 out of 10 would recommend and sign up for again!

AmericanEagle Logo

“The UX training course with Baymard is something I wish I had the opportunity to do many years ago. It is a subject matter that everyone who touches any process of website development should know first-hand. Christian did an excellent job at explaining the many guidelines and made it easy to take-in a large amount of comprehensive information without feeling overwhelmed.

Etsy Logo

“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We're very happy with the work Baymard has done for us so far, and I hope we'll have the chance to work together again on future projects.

Sears Logo

“Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.

3 Logo

“Thank you for a great workshop with good insights and points of action for checkouts. Looking forward to follow your research going forward

Patch.Garden Logo

“Baymard’s UX for ecommerce workshop is an intense week of data-driven, applied research which will give you the tools and insight to vastly improve your ecommerce user experience and sales performance. Having attended this course with the intent to make informed designs and decisions when revising the core areas of our website this year, my confidence has increased threefold. Christian demonstrated a deep understanding of the subject areas covered and great expertise while conducting this training which allowed for personalised guidance towards real world projects which is invaluable.

PriceSpy Logo

“I just wanted to reach out to you personally and commend you for hosting a terrific course. It’s quite seldom I find myself learning quite as much and gaining so many new perspectives in such a short period of time. So please keep up the good work and keep on inspiring other fellow UX practitioners!

Office Depot Logo

“Baymard has been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.

Columbia Sportswear Logo

“This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.

Author of 'Don't Make Me Think' Logo

“Damn. The reports that the @Baymard folks do cost money, but they're worth it.

Overstock Inc. Logo

“Thanks again for the great work on our checkout project. Our whole group found it incredibly insightful. We’re applying the suggestions you provided to our new checkout design which launches at the end of the month! One of my colleagues was also interested in your group’s competitive expertise with regard to responsive web and native apps.

B&H Photo & Electronics Corp. Logo

“I can confirm that the list was fully implemented. Every time we put up a change we either A/B test or we watch it very closely to determine that it's doing better and not the opposite. So I can confirm that these fixes have improved our checkout. Thanks for everything.

S3 Stores Logo

“We implemented “E-Commerce Checkout Usability” guide for all our stores and saw doubling of checkout conversion rates. We will soon work on implementation of other usability guidelines. Thank you Christian and Jamie for your excellent work!