Accelerate your career and gain access to industry-leading insights and best practices, helping you stand out in a competitive job market
Baymard’s UX research services are used by 17,500 + UX professionals in organizations like:
Whether you want to level up, pivot into UX, or refresh your skills, Baymard’s 3 UX degrees offers the most comprehensive research-driven UX training program.
Research-Based UX Training
Our courses are based on Baymard’s 150,000+ hours of UX research, ensuring you learn from large-scale research on online user behavior.
For All Backgrounds
3 skill levels ensure there’s something for you regardless of where you’re at and where you want to go.
100% Remote & Self-paced
Learn when and where it suits you, anywhere from 30 minutes a week to full-time.
Master UX Design Skills
Gain broad and deep UX knowledge to identify site issues and build experiences that resonate with end users.
The UX training is offered at 3 skill levels, so there’s something for both people new to UX, and those with a long UX career. (You get access to all 3 degrees)
Tier 1
UX Master
Become a “top 5% UXer” with our most comprehensive degree and be recognized as a “UX Master Certified by Baymard”.
Tier 2
UX Professional
Get both broad and deep e-commerce UX knowledge that will bolster your results and career.
Tier 3
UX Practitioner
A degree built for people that want a solid e-commerce UX foundation - without spending time on the endless details.
Our UX Degrees covers a range of topics, each of which can also be taken individually for focused learning. The topics included in the course are as follows:
Degree Level:
Learn about users' perception of the homepage, category taxonomy, navigation, and intermediary pages for product finding.
You’ll put your learnings into practice by incrementally assessing your site/app (or a client’s) with the integrated ‘Review Tool’.
Evaluate UX Performance
This gives you and your team a detailed UX performance scorecard with high-level UX insights and UX comparisons to leading sites.
Lasting knowledge
Ensure lasting knowledge validation and retention with training that delivers immediate value for every ~15min invested.
Beyond Baymard courses, you also get access to guest lectures and online workshops.
Paul Boag
Mastering the Design Process
Brad Frost
Design Systems
Tom Greever
Communicating Your Designs
Craig Sullivan
Common UX Pitfalls in Form Design
Page Speed and Core Web Vitals
Jason Fox
Content Design
Michael Aagaard
Mobile E-Commerce Optimization
And more
Further experts speakers to be announced soon...
Get publicly recognized, build your career, and document your UX expertise with Baymard UX Certification.
Get a public profile at baymard.com/certified
Our flexible training program is designed to cater to your team’s unique needs, offering a range of learning paths from fundamentals to advanced topics.
Explore UX Training For TeamsEach UX training seat gives one person access to all courses, degrees, and all levels of UX certification.
Tailored for freelancers and individuals aiming to fast-track their professional journey.
Access to:
Baymard Premium UX research access (1 user/device. Standard industry access)
UX Training & Certification seat for 1 user included.
Best suited for teams and organizations with multiple users seeking to enhance their skills.
$2,388 Comprehensive plan + $300 per training seat
Access to:
Baymard Premium UX research access for unlimited users. (‘Comprehensive’ plan, learn more)
UX training & Certification seat for 5 users included.
Need help convincing your boss?
Click here for a PDF you can share.
Baymard’s research is used by more than 3,000 e-commerce companies, researchers, and UX designers, from 80+ countries, and includes 71% of all Fortune 500 companies within e- commerce, including:
“Every day of the training was accompanied by a list of discoveries that I could directly design solutions for into my site. I was able to bring these designed solutions home with me and kickoff multiple optimization projects that I am confident will affect the site in a positive way, both in usability and conversion.”
“I wanted to begin by saying how incredibly impressed I have been with the degree/depth of content shared on UX/UI best practices for eCommerce experiences. This has by far been one of the most valuable workshops I have ever attended in my professional career.”
“The UX training course with Baymard is something I wish I had the opportunity to do many years ago. It is a subject matter that everyone who touches any process of website development should know first-hand. Christian did an excellent job at explaining the many guidelines and made it easy to take-in a large amount of comprehensive information without feeling overwhelmed.”
“The training was worth every penny and kudos to Christian and Lauryn for doing such a great job. My mind was definitely blown.”
“Your company produces an excellent product suite: research, training, contextual examples, and the review tool all in one. It should be core training for most roles in e-commerce focused digital agencies.”
“Baymard’s UX training week was invaluable. Christian presented the company’s vast research in an organized and digestible format that encouraged actionable takeaways. I can’t wait to share these learnings with my colleagues!”
“Absolutely superb training! I’m genuinely impressed with how much I learned in 5 days. I would highly recommend this training to anyone who wants to learn how to create state of art e-commerce user experiences.”
No, once you have a seat on the UX training platform, you have unlimited access to all courses, degree, UX certification at all level levels, and external inspirational courses. Check here if a seat is already available for you.
No. You can also take just a single course within a single key area of e-commerce UX, for example, a course just on “product pages”, “cart & checkout” etc. These courses are also available at the same 3 levels of difficulty as the degrees.
Any progress you make within a single course will automatically count as progress toward the degree and UX certification. (Certification requires completing all courses within a degree)
See the complete course list on the catalog page.
Yes. We’ve built the training platform, so any progress you make within a course or degree is synchronized across all UX training levels — and also across Baymard Premium (where guidelines you’ve covered during training will be marked as read). So if you first take UX Professional and then later want to take UX Master, all the training materials that overlap will be pre-completed on UX Master. If you are in doubt about which level to take we recommend starting with an easier one.
You can earn UX certification within the 3 degrees: UX UX Practitioner, UX UX Professional, or UX UX Master. To become UX certified you will have pass an online multiple-choice case-study exam for each of the 6 courses in the degree. The 6 exams are taken separately (approx. 20 minutes each) as you progress through each of the 6 courses in the degree. This ensures that the exam topic and your current training progress are closely aligned. Once the 6th exam is passed, you are certified and can get a public profile at baymard.com/certified (optional). You can learn more about the exam format and requirements under each degree page.
(If you take the courses separately, and not through a degree, your exams will also count towards certification)
The UX training courses are based on the same 150,000+ hours of UX research findings as the guidelines are — and those guidelines covered during training are the same as what you’ll find in the Guideline tool.
If there’s value in having a different employee occupy one of your training seats, then you can rotate the seat at any time on the Seat Management page.
However, below are 6 benefits of keeping the UX training seat for an employee after they have become UX certified:
The UX training & certification is currently built to cover 40-80% of Baymard’s core e-commerce UX research & guidelines. So it’s directly applicable to traditional industries such as Apparel, Home & Hardware, Mass Merchants, Direct-to-Consumer, Electronics, Furniture & Home Decor, and Health & Beauty.
The majority of the training will also be relevant for B2B e-commerce, and specialty industries such as Food & Groceries, Travel, Telco & ISPs, Digital Subscriptions & SaaS, etc. However for this latter group of specialty industries, we recommend that you first read the guidelines in the “Essential” collection within your industry before taking training (it is the first guideline group after choosing your industry).
We’ve built the UX training platform to be fully in sync with your guideline “marked as read” progress. If you’ve previously read a guideline in Premium and marked it as ‘read’, we’ll pre-check that part of the training course as already being completed. This saves you from wasting time on redundant training. (If you want a refresher, you can still open these pre-completed training materials as you progress through a course)
A unique aspect of the UX training platform is that for each UX research finding taught, you’ll assess your site (or a client’s) through the embedded ‘Review Tool’, providing you with a continuous stream of UX insights.
All these individual site assessments get added to a single scorecard deliverable with high-level UX insights that you can circulate with your colleagues or client.
Baymard's training content covers both desktop and mobile guidelines for all themes in Baymard's research catalog – Homepage & Category Navigation, On-Site Search, Product Lists & Filtering, Product Pages, Cart & Checkout, and Accounts & Self-Service. Users can choose to train in all topics, or in individual topics of their choosing. Visit the Content Catalog page for additional information.
For users pursing a degree – which covers all of the major themes found in Baymard's research catalog – training can take anywhere from 37 to 122 hours, depending on the tier at which they choose to train.
Individual courses (e.g., just the "Homepage & Category course), which are more narrow in focus, take less time to complete. On average, UX Practitioner courses take an average of 6 hours to complete, UX Professional courses take an average of 12 hours to complete, and UX Master courses take an average of 20 hours to complete.
More specific time estimates for all available degrees and courses can be found on the Content Catalog page.
Yes. Certification exams are entirely optional. Users interested in training without pursuing certification can simply skip the certification exams at the end of the training courses.
Once seats have been purchased, you can visit the Seat Management page and assign a seat to yourself.
If you are assigned a seat by a manager or account administrator, you will be notified via email.
Yes. Once you have become certified, you can visit the Your Dashboard page to view your certification details and save a copy of your certification badge.
Additionally, you can choose to create a public Baymard.com profile page that can customize and link to from your resume, Linkedin profile, etc.
Yes. If you fail a certification exam, there is a 7-day lockout period, after which you can reattempt the exam.
You can at most attempt the same exam 4 times in a three-month period.
Passed exams never expire, so you can, for example, take one exam now and wait 2 years to take the remaining exams, and still become certified once the final exam is passed.
If there’s value in having a different employee occupy one of your training seats, then you can rotate the seat at any time on the Seat Management page.
However, below are 6 benefits of keeping the UX training seat for an employee after they have become UX certified:
For most UX designers and UX researchers and those who work directly with UX decisions on a weekly basis, then item #2, #3, and #6 would typically be enough to get a positive ROI. For whom this is worthwhile is up to you.
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