UX Training for Your Whole Team

No, once a user has been assigned a seat on the UX training platform, they have unlimited access to all courses, degree, UX certification at all level levels, and external inspirational courses. Visit the Seat Management page to assign seats to individual users.

No. Users can, alternatively, take individual courses focusing on a specific area of ecommerce UX – for example, a course just on “product pages’, “cart & checkout” etc. These courses are also available at the same 3 levels of difficulty as the degrees.

Any progress made within individual courses will automatically count as progress toward the degree and UX certification. (Certification requires completing all courses within a degree)

See the complete course list on the catalog page.

Yes, the UX Practitioner degree (and courses) is built for people new in the UX field or those who don't work in a direct UX role (e.g., product managers, content managers, developers, etc). It ensures you get a solid UX foundation – but without spending time on the ‘endless UX details’.

Users can earn UX certification within the 3 degrees: UX UX Practitioner, UX UX Professional, or UX UX Master. To become UX certified, users will need to pass an online multiple-choice exam for each of the 6 courses in the degree. The 6 exams are taken separately (approx. 20 minutes each) as the user progresses through each of the 6 courses in the degree. This ensures that the exam topic and users' current training progress are closely aligned. Once the 6th exam is passed, the user is certified and can get an optional public profile at baymard.com/certified. You can learn more about the exam format and requirements under each degree page.

(If you take the courses separately, and not through a degree, your exams will also count towards certification)

The UX training courses are based on the same 150,000+ hours of UX research findings as the guidelines are — and those guidelines covered during training are the same as what you’ll find in the Guideline tool.

Video guideline summaries for a large part of the courses (UX Practitioner relies the most on video, UX Professional uses a mix of article texts and video, and UX Master relies mostly on article texts with optional videos).

Quizzes to test your knowledge as you train.

A guided training flow through the most important Baymard UX research. Curated by Byamard’s research at 3 different levels of difficulty.

UX certification to document your UX skill, along with a public profile at baymard.com/certified (optional).

The UX training & certification is currently built to cover 40-80% of Baymard’s core ecommerce UX research & guidelines. So it’s directly applicable to traditional industries such as Apparel, Home & Hardware, Mass Merchants, Direct-to-Consumer, Electronics, Furniture & Home Decor, and Health & Beauty.

The majority of the training will also be relevant for B2B ecommerce, and specialty industries such as Food & Groceries, Travel, Telco & ISPs, Digital Subscriptions & SaaS, etc. However for this latter group of specialty industries, we recommend that you first read the guidelines in the “Essential” collection within your industry before taking training (it is the first guideline group after choosing your industry).

A unique aspect of the UX training platform is that for each UX research finding taught, users will assess your site (or a client’s) through the embedded ‘Review Tool’, providing your team with a continuous stream of UX insights.

All of these individual site assessments get added to a single scorecard deliverable with high-level UX insights that can be circulate with your team, colleagues, or your client.

Yes. Assigned seats can be unassigned and reassigned to different users via the Seat Management page.

If there’s value in having a different employee occupy one of your training seats, then you can rotate the seat at any time on the Seat Management page.

However, below are 6 benefits of keeping the UX training seat for an employee after they have become UX certified:

• There are 3 levels of UX certification, so until they reach the highest UX Master level, then there are more UX training courses and UX certification levels available.
• Prevent UX knowledge rot by keeping up to date on the newest research published. As guidelines in their course (e.g., UX Professional degree) get deprecated and updated, and new research is added, the employee’s training course progress will drop below 100%. Employees will then be seamlessly guided toward the newest material in their course, ensuring their knowledge is always current.
• For those with a UX training seat, the 200+ video summaries of guidelines and the 400+ knowledge quizzes (that exist in the UX training platform) will also be embedded into the normal guideline view. This makes it much easier for employees with a seat to refresh their knowledge of past-read UX guidelines.
• We have a number of guest lectures by external speakers that are being added throughout the year (Google, Brad Frost, Luke Wrobleski, Michael Aagaard, etc) - each hosting either a 1h lecture or a full 3-4h online workshop. Over a year, this largely corresponds to sending the employee to a UX conference, just without all of the travel overhead.
• We’ve introduced recertifications. So if you are e.g. certified UX Professional in 2019, you can recertify and get your certificate updated to 2025 (this also jumps you to the top of the public list).
• The Team Skill Matrix only shows the UX skill and progress for employees with a training seat. So if you or any team manager want to get the complete picture of your team’s current UX skill level, or identify either individual and team-wide knowledge gaps - then it makes sense to have most of the team on a training seat.

For most UX designers and UX researchers and those who work directly with UX decisions on a weekly basis, then item #2, #3, and #6 would typically be enough to get a positive ROI. For whom this is worthwhile is up to you.

Yes. Each user's progress can be tracked via the skill matrix on the Team Skill Matrix page.

Research findings are updated on a regular basis as part of our ongoing research initiatives. Whenever an existing guideline is updated or deprecated, the training platform and certification exams are updated to reflect these changes. Similarly, new guidelines added to the research catalog are evaluated and added to relevant courses at the time of publication.

Yes. Baymard Premium plans allow for unlimited users within the same organization to create a Baymard Premium profile, and any Baymard Premium user can be assigned a training seat.

To grant training access to users who are not directly part of your team, simply send them an invitation to join Baymard Premium and, once they've finished the sign-up process, assign them a seat via the Seat Management page.