E-Commerce Checkout Usability

69% of all e-commerce visitors abandon their shopping cart. Why?

Research Study

134 guidelines for checkout optimization

This study is based on 7 years worth of checkout user testing and research, condensed into 134 checkout usability guidelines.

‘Full Access’ includes a 718-page usability report and an interactive benchmark database with 5,000+ best practice examples.

Learn more and get full access

Site Reviews

150 e-commerce checkout usability reviews

A usability benchmark of the checkout processes of top grossing e-commerce sites reviewed across 134 usability heuristics.

The benchmark database includes 888 annotated checkout steps, 150 case studies, stats & graphs, and more.

Browse all 150 site reviews

Page Designs

888 categorized screenshots of checkout steps

Explore design patterns across 888 different types of checkout steps organized into multiple different categories.

This is a great way to get inspiration for your own checkout page design, and to get a feel for emerging trends in the checkout process landscape.

Browse all 888 page designs

In-Person UX Training

Immersive and fast-paced workshops on e-commerce UX

Baymard now offers training in checkout UX and optimization as part of its 5-day workshops – with a full day dedicated to the entire checkout flow, including account creation, form field usability, shipping and payment methods, etc.

You’ll work together with Baymard’s researchers on applying years of UX research insights to your own checkout flow.

The workshops run January-March 2018, in the US and Europe. In-house workshops are also offered.

Learn more about the UX training workshops

UX Audit Service

Get your checkout process reviewed

What are the 15 most important changes you can make to your checkout process?

We will put together a 40-page report of the 15 most important usability improvements you can make to your checkout process.

Get your checkout audited


Additional pages and content

Country selector – free auto-complete plugin

Abandonment stats – reference list of 37 cart abandonment statistics

Card number patterns – reference table of numerous different credit card patterns

Study methodology – how the research study was conducted

Report changelog – list of all report updates