Privacy Policy

This Privacy Policy explains how we handle your personal data and it applies to the products and services of Baymard Institute, such as and any pages or subdomains hereof.

Last updated: June 25, 2018


If you subscribe to our newsletter you can unsubscribe by using the “unsubscribe link” placed in the bottom of every email or send an email to with the subject “unsubscribe”.

Collected information

To deliver the services of and our products and services we collect the follwoing infomation:

  • We store e-mail addresses and e-mails from those who contact us by e-mail or web forms.
  • We store information submitted voluntarily by filling in web forms, surveys, site registrations and similar.
  • When initiating a purchase Baymard products we store all submitted form field information and IP addresses.
  • We use Google Analytics to collect data on what web pages and data are accessed on our website. This includes Remarketing and Google Analytics Demographics and Interest Reporting. This information is only stored in Google Analytics. You can use the Google Ads Settings to opt-out of Google Analytics for Display Advertising and customize Google Display Network ads.
  • If you opt-in to receiving newsletters or get an order confirmation email you consent to Baymard using a third-party email service (CampaignMonitor) to sending these, and consent to this email vendor will try to track ‘email opens’.

Usage of information

We use the data to: offer our products and services, authentication and validation, product improvements, research, contact and billing.

Information sharing

We will never give, sell or rent your personal data to anyone, unless stated otherwise in this privacy policy, or in special cases such as subpoenas, investigations and prevention of illegal behavior, or unless you request so.

If Baymard Institute is acquired or merged with another company we will notify you to the extent possible before your information is transferred and then become subject to their privacy policies.

Data storage

Baymard Institute use 3rd party hosting providers and processing partners for providing the technology required to run our products and services, this include services outside Europe, for instance Amazon AWS (server and database), Campaign Monitor (newsletter and emails), and Google Analytics (web analytics and tracking), all located in USA.


Credit Card data is handled and stored securely using 256-bit SSL encryption by payment processor Stripe, in complete compliance with VISA and MasterCard approved PCI standards for secure online payments.

When you visit our website or use our services we store a “cookie” on your computer – a small data file that contains a string of characters – that are used for identifying you, your preferences, service access and so on.

From our sites we might link to external sites that are not affiliated or owned by Baymard Institute, this Privacy Policy only applies to the products and services of Baymard Institute. You should look into the privacy policy of the external sites if you want to know what applies for them.

Your ‘Right to Be Fogotten’

If you have quesitons on any of the above, e.g. exactly what data we have stored on you or a request for deleting it all – reach out to Baymard’s Data Protection Manager, Christin Holst and we will accomendate your request upon success verification and within a reasonable lead time.

Policy updates

This Privacy Policy might change from time to time. Such changes will appear on this Privacy Policy page.


If you have any questions regarding this Privacy Policy they can be addressed to Baymard’s Data Protection Manager, Christin Holst or to this address: Baymard Institute, Howitzvej 60, floor, 2000 Frederiksberg, Denmark.