Industry UX Research
A large-scale research study on how to optimize the User Experience for Insurance websites
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for Insurance websites.
Through our 130,000 hours of large-scale UX research, we’ve identified 200+ in-depth User Experience guidelines that are particularly important to Insurance websites.
Our research includes sites such as: AXA UK, Generali, State Farm, Liberty Mutual, Travelers, Allstate, and Progressive.
This page provides you with a brief overview of Baymard’s online Insurance UX research. Full access to all of our Insurance research is available as part of Baymard Premium.
We’ve conducted a UX benchmark assessing 7 Insurance websites (with online shopping capabilities) across 320+ research-based UX parameters relevant to Insurance websites. You can view the Insurance sites’ UX performance in the graph above, which summarizes 1,700+ weighted UX performance scores.
You can expand each theme and topic in the graph above for an in-depth view of the ‘current state’ of Insurance website UX performances. (scroll down to access the in-depth case-studies for each of the sites)
This is a subset of the full benchmark which includes 214 e-commerce sites.
View our full UX benchmark
You can explore our in-depth UX case studies of the below Insurance websites. In total, these contain 1,700+ UX performance scores and 1,200+ best practice examples from Insurance sites.