Insurance Ecommerce UX Research
What are the top 40 UX improvements for your Insurance site? How does your UX performance compare to AXA UK, Generali, State Farm, Liberty Mutual, Travelers, Allstate, and Progressive?
Empower your digital team with instant access to UX insights specific to insurance sites. Improve ROI on your UX projects and increase confidence in UX decisions with access to 150,000+ hours of UX research that covers every question and UI Component for your insurance ecommerce site.
At Baymard Institute, we have a whole research topic devoted to online shopping UX and usability, specifically for 'Insurance' sites.
Our research includes large-scale usability testing of insurance sites such as Progressive, Allstate, AXA UK, and more (see all insurance sites tested and benchmarked).
Baymard’s UX research is used by 29,000+ UX professionals in organizations like:
“I wanted to begin by saying how incredibly impressed I have been with the degree/depth of content shared on UX/UI best practices for eCommerce experiences. This has by far been one of the most valuable workshops I have ever attended in my professional career.”
Leverage Large-Scale Research for Better Decision-Making
Empower your team with a vast library of large-scale research insights to inform and support your design decisions, advance your projects, and transform opinion-based discussions into evidence-driven outcomes.
Insurance
The findings from Baymard’s large-scale testing of Insurance sites provide you with 200+ UX guidelines, along with 1,700+ UX performance scores and 1,200+ implementation examples (incl. best practices) from Insurance sites.
The research includes Insurance websites such as:AXA UK, Generali, State Farm, Liberty Mutual, Travelers, Allstate, and Progressive
How Does Your UX Performance Stack Up Against Progressive, State Farm, Allstate, and Your Direct Competitors?
Baymard has benchmarked the online shopping experience of 7 leading US and European insurance sites across 200+ UX guidelines for Insurance.
With an Insurance UX Audit, Baymard will perform a confidential UX benchmark of your site across the same parameters. This enables your organization to compare your site’s UX performance to leading insurance sites and competitors. Along with documenting if and how your site’s UX falls behind the competition or falls short of users' expectations.
Insurance Test Methodology
This UX research on Insurance ecommerce UX is part of Baymard Institute’s full 150,000+ hours of large-scale research catalog, which is based on:
Usability Testing
25 rounds of qualitative usability testing with 4,400+ test participant/site sessions following the "Think Aloud" protocol, mainly as in-person 1:1 moderated lab usability testing.
Manual Benchmarking
Benchmarking of 7 insurance sites across the 200+ Insurance UX guidelines resulting in 1,700+ UX performance scores and 1,200+ best practice examples from sites such as AXA UK, Generali, State Farm, Liberty Mutual, Travelers, Allstate, and Progressive.
In-Lab Eye-Tracking Testing
Eye-tracking was also used for select testing. The eye-tracking test study included 32 participants using a Tobii eye-tracker, with a moderator present in the lab during the test sessions (for task and technical questions only).
Quantitative studies
12 studies with a total of 20,240 participants
Baymard’s research methodology is described in detail here.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“I wanted to begin by saying how incredibly impressed I have been with the degree/depth of content shared on UX/UI best practices for eCommerce experiences. This has by far been one of the most valuable workshops I have ever attended in my professional career.”
“I’m reviewing the report this morning and I am delighted. The recommendations are detailed and our resulting actions are clear. I’m excited to share this with the rest of the team!”
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”