Industry UX Research
A large-scale research study on how to optimize the User Experience for Telco websites
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for Telco websites.
Through our 130,000 hours of large-scale UX research, we’ve identified 400+ in-depth User Experience guidelines that are particularly important to Telco websites.
Our research includes sites such as: Bell.ca, Verizon, Xfinity, Vodafone.co.uk, and Orange.fr
We’ve conducted an UX benchmark assessing 5 Telco goods websites (with online shopping capabilities) across 500+ research-based UX parameters relevant to Telco websites. You can view the Telco site’s UX performance in the graph above, which summarizes 2,400+ weighted UX performance scores.
You can expand each theme and topic in the graph above for an in-depth view of the ‘current state’ of Telco website UX performances. (scroll down to access the in-depth case-studies for each of the sites)
This is a sub-set of the full benchmark which includes 214 e-commerce sites.
View our full UX benchmark
You can explore our in-depth UX case-studies of the below Telco websites. In total these contain 2,400+ UX performance scores and 1,625+ best practice examples from Telco sites.