Industry UX Research
A large-scale research study on how to optimize the User Experience for Telco websites
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for telco and ISP websites.
Through our 88,000+ hours of large scale UX research, we’ve identified 400+ in-depth User Experience guidelines that are particularly important to telco websites. By querying the UX performance ratings from our past UX audits of telco sites, against the 850+ UX guidelines in our full UX research catalog, we’ve identified 400+ guidelines to be of particular relevance to telco sites.
This page provides you a brief overview of Baymard’s online telco UX research. Full access to all of our telco UX research is available as part of Baymard Premium.
We’ve conducted an UX benchmark assessing 5 telco goods websites (with online shopping capabilities) across the 400+ UX guidelines our research shows are most applicable to telco sites. You can view the telco site’s UX performance in the graph above, which summarizes 2,400+ weighted UX performance scores.
You can expand each theme and topic in the graph above for an in-depth view of the ‘current state’ of telco website UX performances. (scroll down to access the in-depth case-studies for each of the sites)
This is a sub-set of the full benchmark which includes 177 e-commerce sites.
View our full UX benchmark
You can explore our in-depth UX case-studies of the below telco websites. In total these contain 2,400+ UX performance scores and 1,625+ best practice examples from telco sites.