“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
Understand how shoppers explore vitamin and supplement ranges and evaluate product information. Baymard’s research combines industry-specific findings, guidelines and examples to support decisions about navigation, filtering, product details and the surrounding ecommerce experience across specialist retailers and brands.
Vitamin and supplement pages often need to communicate detailed information in a small space. The research examines how people find products, compare their options and use descriptions and imagery to evaluate them. Use it to discuss the usability of product information alongside the search, ordering and account experiences around it.
Read industry-specific research on making supplement facts labels available in product imagery, including why shoppers look for this familiar format when evaluating an item.
Explore findings from testing specialist vitamin and supplement retailers, connecting product discovery with the information people seek while considering and comparing available products online.
See the vitamins and supplements benchmark’s findings on product information, search and account tools, with documented examples that teams can connect to their design questions.
These figures describe the current vitamins and supplements research collection.
450+
Vitamins and supplements UX guidelines
3,500+
Vitamins and supplements UX performance scores
2,500+
Vitamins and supplements best practice examples
The findings from Baymard’s large-scale testing of Vitamins & Supplements sites provide you with 450+ UX guidelines, along with 3,500+ UX performance scores and 2,500+ best practice examples from Vitamins & Supplements websites.
This research study of Vitamins & Supplements ecommerce websites uncovers what users expect and how they behave online as they explore, browse, evaluate, and purchase vitamin and supplement products.
The research includes large-scale usability testing and UX benchmarking of Vitamins & Supplements websites such as:The vitamins and supplements study examines how people explore, browse and evaluate products on specialist ecommerce sites. Usability testing includes retailers and brands such as iHerb, GNC, Vitamin World and Nature Made, with attention to product finding and the information used during evaluation.
Manual benchmarking adds case studies from seven specialist sites, including Holland & Barrett and The Vitamin Shoppe. Researchers assess implementations against research-based UX criteria, recording scores and page examples that illustrate the product information, search and account experiences.
The findings also draw on Baymard’s wider ecommerce research. Moderated think-aloud testing provides context for user behavior, alongside selected eye-tracking and quantitative studies, while documented examples help teams examine how research guidance applies to actual interfaces.
Explore case studies from specialist retailers including Holland & Barrett, iHerb and The Vitamin Shoppe. The benchmark links UX assessments with concrete interface examples, while a demo can show how research supports decisions about finding products and presenting detailed information.
“Here at Boxed we’re a small team who are BIG fans of your research. Your services have been immensely helpful to us as a small UX/UI team, and we are so excited to have a new version of our own product page going into development later this month.”
“I have found the M-Commerce and E-Commerce reports very useful, thank you!”
“Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.”
Baymard’s vitamins and supplements UX audit applies the research to an expert review of your own experience.
Book a demo to explore how the guidelines, examples and benchmarks can support your vitamins and supplements UX decisions.
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials