Automotive Parts & Specialty Ecommerce UX Research
What are the top 40 UX improvements for your Internet Automotive Parts & Specialty site? How does your UX performance compare to CarParts.com, Advance Auto Parts, TireRack.com, ECS Tuning, AutoDoc, and Pep Boys?
Empower your digital team with instant access to UX insights specific to automotive parts and specialty sites. Improve ROI on your UX projects and increase confidence in UX decisions with access to 150,000+ hours of UX research that covers every question and UI Component for your automotive parts or specialty ecommerce site.
At Baymard Institute, we have a whole research topic devoted to online shopping UX and usability, specifically for "Automotive Parts" and "Automotive Specialty" sites.
Our research includes large-scale usability testing of 10 automotive parts and specialty sites such as TireRack, CarParts.com, AutoDoc, and more (see all automotive parts and specialty sites tested and benchmarked).
Baymard’s UX research is used by 29,000+ UX professionals in organizations like:
“Baymard has helped so much: UX was a brand new role at my company when I was hired. I was researching, planning, and designing UX & UI for 5 different products, all by myself. After showing real-world, bottom-line results from a UX centered approach to our products, we have expanded our UX team and greatly improved our UX-to-product process. Baymard’s research database was a critical component to my (and my company’s) success. Thank you!”
Leverage Large-Scale Research for Better Decision-Making
Empower your team with a vast library of large-scale research insights to inform and support your design decisions, advance your projects, and transform opinion-based discussions into evidence-driven outcomes.
Automotive Parts & Specialty
The findings from Baymard’s large-scale testing of Automotive Parts & Specialty sites provide you with 300+ UX guidelines, along with 5,000+ UX performance scores and 4,000+ implementation examples (incl. best practices) from Automotive Parts & Specialty sites.
The research includes Automotive Parts & Specialty websites such as:CarParts.com, RevZilla, Advance Auto Parts, TireRack.com, ECS Tuning, Inter Cars, Demon Tweeks, AutoDoc, J&P Cycles, and Pep Boys.
How Does Your UX Performance Stack Up Against Carparts.com, RevZilla, AutoDoc, and Your Direct Competitors?
Baymard has benchmarked the online shopping experience of 10 leading US and European automotive parts and specialty sites across 300+ UX guidelines for Automotive Parts & Specialty.
With an Automotive Parts & Specialty UX Audit, Baymard will perform a confidential UX benchmark of your site across the same parameters. This enables your organization to compare your site’s UX performance to leading automotive parts and specialty sites and competitors. Along with documenting if and how your site’s UX falls behind the competition or falls short of users' expectations.
Automotive Parts & Specialty Test Methodology
This UX research on Automotive Parts & Specialty ecommerce UX is part of Baymard Institute’s full 150,000+ hours of large-scale research catalog, which is based on:
Usability Testing
25 rounds of qualitative usability testing with 4,400+ test participant/site sessions following the "Think Aloud" protocol, mainly as in-person 1:1 moderated lab usability testing.
Manual Benchmarking
Benchmarking of 10 automotive sites across 300+ Automotive Parts & Specialty UX guidelines resulting in 5,000+ UX performance scores and 4,000+ best practice examples from sites such as CarParts.com, RevZilla, Advance Auto Parts, TireRack.com, ECS Tuning, Inter Cars, Demon Tweeks, AutoDoc, J&P Cycles and Pep Boys.
In-Lab Eye-Tracking Testing
Eye-tracking was also used for select testing. The eye-tracking test study included 32 participants using a Tobii eye-tracker, with a moderator present in the lab during the test sessions (for task and technical questions only).
Quantitative studies
12 studies with a total of 20,240 participants
Baymard’s research methodology is described in detail here.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“Baymard has helped so much: UX was a brand new role at my company when I was hired. I was researching, planning, and designing UX & UI for 5 different products, all by myself. After showing real-world, bottom-line results from a UX centered approach to our products, we have expanded our UX team and greatly improved our UX-to-product process. Baymard’s research database was a critical component to my (and my company’s) success. Thank you!”
“We found the audits extremely helpful and validated a number of changes we have been wanting to make or are in the process of making, so thank again for all the great insights.”
“Thank you very much for your time and the presentation. It was super useful, comprehensive and most importantly very concrete, so that we know exactly what to do next. We will definitely recommend you to other divisions within Bosch.”