Empower Your E-Commerce Design with 32,000+ Hours of UX Research

Baymard Institute provides you with 32,000+ hours of large-scale e-commerce UX research – uncovering what designs cause usability issues, how to create “State of the Art” e-commerce experiences, and how your UX performance stacks up against leading e-commerce sites.

The research is published as articles, benchmarks and UX case studies, page designs, and in our extensive premium research catalog.




Premium Research Catalog

Make Research-Based E-Commerce UX and Design Decisions

Use Baymard’s comprehensive e-commerce UX research to create “State of the Art” e-commerce experiences, discover which design patterns consistently cause usability issues for users, and see how your UX performance stacks up against leading e-commerce sites.

With Baymard Premium you’ll get full access to 32,000 hours of UX research findings, all distilled into 642 design guidelines and 50,000+ UX performance scores – insights already used by several of the world’s leading e-commerce sites.

Learn more and get full research access


In-Person UX Training

5 full-day workshops with tangible results and certification

These fast-paced and immersive workshops provide you with direct access to Baymard’s research team and its 32,000+ hours of e-commerce UX research.

The workshops share UX research insights and the “hands-on” approach means you’ll work on applying the research to your own site so you have concrete results to bring back home. Pass 5 optional exams and you can also become “Certified E-Commerce UX Professional by Baymard Institute”.

The UX training dates are in September 2018 (Europe) and February 2019 (USA), and cost $850-$3,500 based on days. (We also offer in-house workshops.)

Learn more about our UX training workshops


UX Audit Service

What are the 50 most important changes you can make to your e-commerce user experience?

A usability expert from Baymard will perform a full analysis of your site based on the findings from Baymard’s 32,000+ hours of e-commerce usability research.

The audit findings are delivered in a 100-page report outlining the 50 most important UX improvements you can make to your site, along with best-practice examples and UX performance comparisons against leading e-commerce sites.

Audits have a lead time of 10-21 workdays and cost $1,900-$9,700 based on scope.

Learn more about our audit service


Clients Include …

Baymard Institute’s research is used by more than 3,000 e-commerce companies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 e-commerce companies