Baymard Institute provides you with 28,000+ hours of large-scale e-commerce UX research – uncovering what designs cause usability issues, how to create “State of the Art” e-commerce experiences, and how your UX performance stacks up against leading e-commerce sites.
The research is published in articles, reports, and benchmark databases, across 6 different topics:
Study on optimal homepage design and site hierarchy
Study on e-commerce search logic and design
Study on e-commerce filtering and sorting usability
Study on product page design and features
Study on checkout process design and usability
Study on e-commerce design for mobile devices
79 guidelines on navigation and site hierarchy
399-Page Report · Benchmark Database
60 guidelines on search logic and design
297-Page Report · Benchmark Database
93 guidelines on filtering and sorting
504-Page Report · Benchmark Database
98 guidelines on product page design
622-Page Report · Benchmark Database
134 guidelines on checkout process design
720-Page Report · Benchmark Database
146 guidelines on mobile e-commerce
495-Page Report · Benchmark Database
These fast-paced and immersive workshops provide you with direct access to Baymard’s research team and its 28,000+ hours of e-commerce UX research.
The workshops share UX research insights and the “hands-on” approach means you’ll work on applying the research to your own site so you have concrete results to bring back home. Pass 5 optional exams and you can also become “Certified E-Commerce UX Professional by Baymard Institute”.
The UX training dates are in September 2018 (Europe) and February 2019 (USA), and cost $850-$3,500 based on days. (We also offer in-house workshops.)
A usability expert from Baymard will perform a full analysis of your site based on the findings from Baymard’s 28,000+ hours of e-commerce usability research.
The audit findings are delivered in a 100-page report outlining the 50 most important UX improvements you can make to your site, along with best-practice examples and UX performance comparisons against leading e-commerce sites.
Audits have a lead time of 10-21 workdays and cost $1,900-$9,700 based on scope.