E-Commerce Usability Research


Baymard conducts original large-scale research studies on e-commerce usability.

The research is published in articles, reports, and benchmark databases. Topics include e-commerce search, homepage and navigation design, the checkout process, and mobile sites.

About Baymard Institute

‘Researching the best ways to improve the online user experience’

Baymard tests and studies user behavior on e-commerce websites, documenting best practice web design patterns and strategies.

Topics include web usability, UX design and e-commerce optimization. Learn more

Labs & Resources:

Clients & Press

A selection of the organizations that have purchased and cited Baymard’s usability research


UX Audit Service

What are the 15 most important changes you can make to your checkout process, category navigation, or mobile commerce site?

A usability expert from Baymard will perform a full analysis of your site based on the findings from Baymard’s 14 years’ worth of large-scale e-commerce usability research.

The audit findings will be delivered in a 40-page report describing the 15 most important usability improvements you can make to your site, along with best practice examples and a UX performance comparison against industry-leading sites.

Audits have a lead time of 7-10 workdays and are priced at $1,900-2,800.

Learn more about the audit service

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