Empower Your E-Commerce Design with 28,000+ Hours of UX Research

Baymard Institute provides you with 28,000+ hours of large-scale e-commerce UX research – uncovering what designs cause usability issues, how to create “State of the Art” e-commerce experiences, and how your UX performance stacks up against leading e-commerce sites.

The research is published in articles, reports, and benchmark databases, across 6 different topics:





In-Person UX Training

5 full-day workshops with tangible results and certification

These fast-paced and immersive workshops provide you with direct access to Baymard’s research team and its 28,000+ hours of e-commerce UX research.

The workshops share UX research insights and the “hands-on” approach means you’ll work on applying the research to your own site so you have concrete results to bring back home. Pass 5 optional exams and you can also become “Certified E-Commerce UX Professional by Baymard Institute”.

The UX training dates are in January-March 2018, with locations in the US and Europe, and cost $850-$3,800 based on days. (We also offer in-house workshops.)

Learn more about our UX training workshops


UX Audit Service

What are the 50 most important changes you can make to your e-commerce user experience?

A usability expert from Baymard will perform a full analysis of your site based on the findings from Baymard’s 28,000+ hours of e-commerce usability research.

The audit findings are delivered in a 100-page report outlining the 50 most important UX improvements you can make to your site, along with best-practice examples and UX performance comparisons against leading e-commerce sites.

Audits have a lead time of 10-21 workdays and cost $1,900-$9,700 based on scope.

Learn more about our audit service


Clients Include …

Baymard Institute’s research is used by more than 3,000 e-commerce companies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 e-commerce companies

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