Homepage & Category
Study on optimal homepage design and site hierarchy
Bi-weekly articles on user experience, web design, and e-commerce usability (see all articles and themes)
Product Pages Need to Show ‘Estimated Shipping Costs’ (Yet 43% of Sites Don’t) June 20, 2017
Truncating Additional Images in the Gallery Causes 50-80% of Users to Overlook Them (30% Get it Wrong) June 6, 2017
Product Page UX: All Products Need at Least One ‘In Scale’ Image (28% Get It Wrong) May 30, 2017
Product Page Usability: 82% of Sites Have UX Issues (New Research Study) May 23, 2017
‘Researching the best ways to improve the online user experience’
Baymard tests and studies user behavior on e-commerce websites, documenting best practice web design patterns and strategies.
Topics include web usability, UX design and e-commerce optimization. Learn more
Labs & Resources:
14 years’ worth of research documenting how to improve e-commerce usability and conversion rates
79 guidelines on navigation and site hierarchy
399-page Report · Benchmark Database
60 guidelines on search logic and design
297-page Report · Benchmark Database
93 guidelines on filtering and sorting
502-page Report · Benchmark Database
98 guidelines on product page design
622-page Report · Benchmark Database
134 guidelines on checkout process design
718-page Report · Benchmark Database
146 guidelines on mobile e-commerce
495-page Report · Benchmark Database
A selection of the organizations that have purchased and cited Baymard’s usability research
What are the 15 most important changes you can make to your checkout process, category navigation, or mobile commerce site?
A usability expert from Baymard will perform a full analysis of your site based on the findings from Baymard’s 14 years’ worth of large-scale e-commerce usability research.
The audit findings will be delivered in a 40-page report describing the 15 most important usability improvements you can make to your site, along with best practice examples and a UX performance comparison against industry-leading sites.
Audits have a lead time of 7-10 workdays and are priced at $1,900-2,800.