E-Commerce Search Usability

How do users construct search queries and navigate your search results?

Research Study

60 guidelines for e-commerce search

This study is based on extensive usability research on how users construct product search queries and navigate the results, condensed into 60 search guidelines.

‘Full Access’ includes a 297-page usability report and an interactive benchmark database with 1,600 best practice examples.

Learn more and get full access

Site Reviews

Search usability reviews of 50 major e-commerce sites

A usability benchmark of the search engines of 50 top grossing e-commerce sites reviewed across 60 usability heuristics.

The benchmark database includes 1,100+ annotated screenshots, performance reviews, stats & graphs, and more.

Browse all 50 site reviews

Page Designs

191 categorized screenshots of search fields, auto-complete, and results

Explore design patterns across 191 different types of search component designs organized into 4 different categories.

This is a great way to get inspiration for your own search field and results page design, and to get a feel for emerging trends in e-commerce search.

Browse all 191 page designs

In-Person UX Training

Immersive and fast-paced workshops on e-commerce UX

Baymard now offers training in e-commerce search UX as part of its 5-day workshops – with a full day dedicated to the entire on-site search experience, including search engine logic, how users search for products, results page layout and filtering, no-results page, etc.

You’ll work together with Baymard’s researchers on applying years of UX research insights to your own on-site search UX.

The workshops run January-March 2018, in the US and Europe. In-house workshops are also offered.

Learn more about the UX training workshops

UX Audit Service

Get your search experience reviewed

What are the 15 most important changes you can make to your e-commerce search engine and interface?

We will put together a detailed 40-page report of the 15 most important usability improvements you can make to your e-commerce search design and logic.

Get your search experience audited


Additional pages and content

Study methodology – how the research study was conducted

Report changelog – list of all report updates