Industry UX Research
A large-scale research study on how to optimize the User Experience for ‘Sports Gear & Equipment’ e-commerce websites
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for Sports Gear & Equipment e-commerce sites.
Through our 130,000 hours of large-scale UX research, we’ve identified 500+ in-depth User Experience guidelines that are particularly important to Sports Gear & Equipment websites.
Our research includes large-scale testing of Sports Gear & Equipment websites such as Adidas, All About Dance, Cabela’s, Dick’s Sporting Goods, SportChek, Evo, Tempo, Tonal, Backcountry, Academy, Go Outdoors, Bass Pro Shop, Patagonia, REI, Hibbet, Sports Direct, and Under Armour.
This page provides you a brief overview of Baymard’s UX research on Sports Gear & Equipment websites. Full access to all of our UX research is available as part of Baymard Premium.
We’ve conducted an industry UX benchmark, assessing 10 Sports Gear & Equipment sites across 500+ research-based UX parameters relevant to Sports Gear & Equipment websites. You can view the Sports Gear & Equipment sites’ UX performance in the graph above, which summarizes 4,500+ weighted UX performance scores.
You can expand each theme and topic in the graph above for an in-depth view of the ‘current state’ of Sports Gear & Equipment website UX performances. (scroll down to access the in-depth case-studies for the 10 sites)
This is a subset of the full benchmark which includes 214 e-commerce sites.
View our full UX benchmark
You can explore our in-depth UX case studies of the below 10 Sports Gear & Equipment e-commerce sites. In total, these contain 4,500+ UX performance scores and 3,000+ best practice examples from Sports Gear & Equipment sites.