“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
Explore how shoppers find and evaluate products for their sport or activity. Baymard’s sports gear and equipment research covers discovery, filtering, product details and checkout, with guidelines and examples for helping customers understand fit, features and practical suitability.
Sports shoppers may arrive with a precise product in mind or a broader need linked to an activity. The research examines how search, filters, imagery and descriptions support both approaches, helping teams explain the features and practical details people use to compare gear and equipment.
Support the different ways shoppers express their needs, including product names, features and use cases, when looking for equipment for a particular activity.
Explain relevant features, materials and practical requirements in product descriptions, helping shoppers understand what gear offers and whether it suits their intended use.
Use familiar surroundings or objects to convey the scale of equipment, helping shoppers interpret product size alongside written measurements and other technical details.
These figures describe the sports gear and equipment research coverage, UX performance scores and example library.
500+
Sports gear and equipment UX guidelines
5,200+
Sports gear and equipment UX performance scores
4,000+
Sports gear and equipment best-practice examples
The findings from Baymard’s large-scale testing of Sports Gear & Equipment ecommerce websites provide you with 500+ UX guidelines, along with 5,200+ UX performance scores and 4,000+ best practice examples from Sports Gear & Equipment sites.
The research includes large-scale usability testing and UX benchmarking of websites such as:Baymard’s sports gear and equipment research combines usability testing findings with manual UX benchmarking of specialist and broader retail sites. Source coverage includes Nike, adidas, REI, Patagonia, Cabela’s and Under Armour. The research follows the shopping journey through discovery, filtering and comparison, product evaluation and checkout across varied sporting products.
Researchers identify difficulties as people try to find and assess suitable items, then develop guidelines explaining the underlying problems. Benchmarking applies those criteria to real implementations, providing scored examples that teams can explore. Findings also draw on wider ecommerce research. The guidance helps teams consider the information shoppers need about an activity, a product’s features and its practical suitability.
Browse sports gear and equipment examples covering product finding, evaluation and purchase. The benchmark brings real retail implementations together for comparison. A demo can show how the examples connect to guidance on helping shoppers choose products for their intended activities.
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
“Having Baymard is like having access to a magical UX super power. I can't believe how helpful and easy to use it is, given the vast array of tools and information they provide!”
“Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.”
Baymard’s Sports gear and equipment UX Audit applies the research to your site through an expert review with prioritized recommendations.
Book a demo to explore the guidelines, examples and benchmarks relevant to your sports gear and equipment customer experience.
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials