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Mobile E-Commerce Usability
How do you design a user-friendly shopping experience for a 4-inch screen?
Research Study
This study is based on 2 years worth of usability research on how users browse mobile sites, condensed into 146 design guidelines.
‘Full Access’ includes a 495-page usability report and an interactive benchmark database with 3,500+ best practice examples.
Site Reviews
A usability benchmark of the mobile user experience at 50 top grossing e-commerce sites reviewed across 146 usability heuristics.
The benchmark database includes 678 annotated screenshots, performance reviews, stats & graphs, and more.
Page Designs
Explore design patterns across 650+ mobile page designs organized into 17 different categories.
This is a great way to get inspiration for your own mobile site, and to get a feel for emerging trends in mobile e-commerce.
In-Person UX Training
Baymard now offers training in mobile e-commerce UX as part of its 5-day workshops – with a full day dedicated to the entire mobile e-commerce experience, including mobile search and navigation, mobile product pages, mobile checkouts, etc.
You’ll work together with Baymard’s researchers on applying years of UX research insights to your own mobile site.
The workshops run January-March 2018, in the US and Europe. In-house workshops are also offered.
UX Audit Service
What are the 20 most important changes you can make to your mobile e-commerce site?
We will put together a detailed report of the 20 most important usability improvements you can make to your mobile shopping experience.
Resources
Touch keyboard types – code and demos to invoke different touch keyboards
Study methodology – how the research study was conducted
Report changelog – list of all report updates