Mobile E-Commerce Usability

How do you design a user-friendly shopping experience for a 4-inch screen?

Research Study

146 guidelines for mobile e-commerce

This study is based on 2 years worth of usability research on how users browse mobile sites, condensed into 146 design guidelines.

‘Full Access’ includes a 495-page usability report and an interactive benchmark database with 3,500+ best practice examples.

Learn more and get full access

Site Reviews

Usability reviews of 50 leading mobile e-commerce sites

A usability benchmark of the mobile user experience at 50 top grossing e-commerce sites reviewed across 146 usability heuristics.

The benchmark database includes 678 annotated screenshots, performance reviews, stats & graphs, and more.

Browse all 50 site reviews

Page Designs

650+ categorized screenshots of mobile pages

Explore design patterns across 650+ mobile page designs organized into 17 different categories.

This is a great way to get inspiration for your own mobile site, and to get a feel for emerging trends in mobile e-commerce.

Browse all 650 page designs

In-Person UX Training

Immersive and fast-paced workshops on e-commerce UX

Baymard now offers training in mobile e-commerce UX as part of its 5-day workshops – with a full day dedicated to the entire mobile e-commerce experience, including mobile search and navigation, mobile product pages, mobile checkouts, etc.

You’ll work together with Baymard’s researchers on applying years of UX research insights to your own mobile site.

The workshops run January-March 2018, in the US and Europe. In-house workshops are also offered.

Learn more about the UX training workshops

UX Audit Service

Get your mobile site reviewed

What are the 20 most important changes you can make to your mobile e-commerce site?

We will put together a detailed report of the 20 most important usability improvements you can make to your mobile shopping experience.

Get your mobile site audited


Additional pages and content

Touch keyboard types – code and demos to invoke different touch keyboards

Study methodology – how the research study was conducted

Report changelog – list of all report updates