Mobile E-Commerce UX

How to design a high performing mobile homepage, the opportunities it can provide to both new and repeat mobile users, homepage structure, carousels, personalization, promotions, etc.

How to design the main mobile navigation, incl. the visual hierarchy, the levels of nesting, how the mobile nav. needs to differ from desktop, courtesy navigation, etc.

The structural foundation of a mobile site’s product categories, including mobile information architecture, catalog breadth, and category naming.

How Mobile Category Pages can guide users toward better-defined categories and products, how to use inspirational paths, featured products, and curated content.

How the mobile autocomplete (aka ‘predictive search’) should be designed, the types of suggestions it should make, how it should align and differ to the desktop design, and more.

Understand the 10 different types of search queries that users typically submit on mobile e-commerce sites, the nuances of how users really search, and how to best support it.

The mobile search results logic and mobile search designs that perform the best with users, mobile ‘no results’ pages, field design, search submit, search iteration flows, etc.

Creating a balanced product list experience within the confines of a mobile screen, incl. how to design hit areas, information to include in list items, ‘Load More’ buttons, indicating product variations, etc.

How information to include in Mobile List Items, formatting and displaying info, what product thumbnails to display and how to design them, making products easy to compare, etc.

This topic covers how to ensure users can find the mobile filtering interface, how to design the interface to make it easier to locate filter types and options of interest, and how the process of applying filters differs from the desktop process.

This topic covers which filtering types users need to narrow down product lists to a manageable selection, including filtering by price, user ratings, compatibility, themes, ‘New Arrivals’, ‘Sales’ or ‘Deals’, and more.

Mobile product page UX, including the optimal layout that addresses users’ lack of page overview, how to best design product page features and content, incl. image gallery, user reviews, descriptions, spec sheets, etc.

How to ensure that the user reviews section of product pages leverages the power of ratings and reviews, and allows users to get an accurate and quick impression of others’ assessments of products.

How mobile users rely on images on the product page, the 7 different product image types users generally need, the amount of images needed, and how large sites can approach some of the image sourcing.

Products that come in multiple variations have a unique set of requirements for how variations are technically handled by the site.

Users need the product description to draw conclusions about the ultimate suitability of a product, even in cases where their primary purchasing decision was based on product images and user reviews.

The vital role of cross-sells-sells and cross-navigation in users’ overall success at locating desired products, including cross-sell design, placement, and logic, and cross-navigation elements like breadcrumbs, recently viewed, parent category links, etc.

The mobile shopping cart page, incl. mobile cart design, quantity and save features, estimating order total, displaying fees, etc.

How to best optimize guest-checkout for mobile devices, incl. account sign-in and password fields, along with account createion. signing up for an account.

How the checkout flow and fields need to change when users gift-mark items, where and how users should be able to gift-mark items, and how the actual gifting features needs to be presented to avoid issues.

How to best handle the form fields for all personal user data on mobile, incl. privacy concerns, addresses, international addresses, phone fields, auto-detection techniques, etc.

The payment methods interface, how to display 3rd party payment methods, the many nuances of creating high-performing credit card form field on mobile, and more.

The shipping and store-pickup designs that perform the best on mobile, including displaying and describing shipping costs and speed, how to display store pickup, etc.

Mobile order review steps and confirmation pages, incl. how users review their order info, how they can best edit it, along with what to include on order confirmations.

All layouts and features that are used throughout the mobile checkout flow, including load indicators, primary buttons, the overall checkout design, etc.

How mobile form field nuances can either aid or hinder mobile users’ checkout completion, in particular how form fields should be labeled, marked, and placed within mobile checkouts.

How to ensure mobile users don’t get stuck when they run into a validation error, incl. writing helpful error messages, how to position error messages on mobile, how users correct info, how to design address validator alerts, etc.

How sites can greatly optimize the mobile form-filling experience for users, through field simplificaiton, smart defaults and autodetections, incl. all touch keyboard optimizations.

How to design site-wide mobile features that perform well with users, incl. ‘Install App’, ‘Save Product’, location requests, overlay dialogs, ‘live chat’, footer sections, etc.