Mobile E-Commerce Usability

How do you design a user-friendly shopping experience for a 4-inch screen?

Research Study

146 guidelines for mobile e-commerce

This study is based on 2 years worth of usability research on how users browse mobile sites, condensed into 146 design guidelines.

‘Full Access’ includes a 495-page usability report and an interactive benchmark database with 3,500+ best practice examples.

Learn more and get full access

Site Reviews

Usability reviews of 50 leading mobile e-commerce sites

A usability benchmark of the mobile user experience at 50 top grossing e-commerce sites reviewed across 146 usability heuristics.

The benchmark database includes 678 annotated screenshots, performance reviews, stats & graphs, and more.

Browse all 50 site reviews

Page Designs

650+ categorized screenshots of mobile pages

Explore design patterns across 650+ mobile page designs organized into 17 different categories.

This is a great way to get inspiration for your own mobile site, and to get a feel for emerging trends in mobile e-commerce.

Browse all 650 page designs

UX Audit Service

Get your mobile site reviewed

What are the 20 most important changes you can make to your mobile e-commerce site?

We will put together a detailed report of the 20 most important usability improvements you can make to your mobile shopping experience.

Get your mobile site audited


Additional pages and content

Touch keyboard types – code and demos to invoke different touch keyboards

Study methodology – how the research study was conducted

Report changelog – list of all report updates

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