Industry UX Research
A large-scale research study on how to optimize the User Experience for B2B Medical & Pharma websites & e-commerce sites
At Baymard Institute, we have a whole research topic devoted to website UX and usability, specifically for the B2B Medical & Pharma industry including those sites that sell or distribute products through a B2B e-commerce website.
Through our 88,000+ hours of large-scale UX research, we’ve identified 270+ in-depth User Experience guidelines that are particularly important to B2B Medical & Pharma websites.
Our research includes B2B Medical & Pharma sites such as: McKesson, Medline, Henry Schein, Sigma Aldrich, Waters, Abcam, Allegro Medical, Bound Tree Medical, Thermo Fisher, and Cole Parmer – along with other B2B e-commerce sites within electronic components, machinery, and construction industries.
This page provides you a brief overview of Baymard’s B2B Medical & Pharma UX research. Full access to all of our B2B UX research is available as part of Baymard Premium.
We’ve conducted a B2B Medical & Pharma UX benchmark, assessing 10 sites across 270+ UX guidelines most applicable to B2B sites. You can view the B2B site’s UX performance in the graph above, which summarizes 4,500+ weighted UX performance scores.
Each theme and topic in the graph above can be expanded for an in-depth view of the ‘current state’ of B2B Medical & Pharma website UX performances. (scroll down to access the in-depth case-studies for each site)
This is a sub-set of the full benchmark which includes 185 e-commerce sites.
View our full UX benchmark
You can explore our in-depth UX case-studies of the below 10 B2B Medical & Pharma e-commerce sites. In total, these contain 4,500+ UX performance scores and 3,500+ Best Practice examples from B2B sites.