Meal Kit Ecommerce UX Research
What are the top 40 UX improvements for your Meal Kit website? How does your UX performance compare to Blue Apron, HelloFresh, Marley Spoon, and Sunbasket?
Empower your digital team with instant access to meal kit-specific UX insights. Improve ROI on your UX projects and increase confidence in UX decisions with access to 150,000+ hours of UX research that covers every question and UI Component for your meal kit ecommerce site.
At Baymard Institute, we have a whole research topic devoted to online shopping UX and usability, specifically for "Meal Kit" delivery ecommerce sites.
Our research includes large-scale usability testing of more than 10 meal kit sites such as HelloFresh, Sunbasket, Blue Apron, and more (see all meal kit sites tested and benchmarked).
Baymard’s UX research is used by 29,000+ UX professionals in organizations like:
“Thank you, this was really insightful!”
Leverage Large-Scale Research for Better Decision-Making
Empower your team with a vast library of large-scale research insights to inform and support your design decisions, advance your projects, and transform opinion-based discussions into evidence-driven outcomes.
Meal Kit
The findings from Baymard’s large-scale testing of Meal Kit websites provide you with 270+ UX guidelines, along with 3,000+ UX performance scores and 2,200+ best practice examples from Meal Kit websites.
The research covers the entire sales site UX, including:
- "How it works" pages, how to best describe the subscription offerings, etc.
- layout and design of meal selection pages and recipe pages, ‘meal selection’ quizzes etc.
- The plan matrix, signup & payment flow
Able & Cole, Blue Apron, Dinnerly, Gobble, Gousto, Green Chef, HelloFresh, Home Chef, Marley Spoon, Purple Carrot, and Sunbasket.
Note that we also have related research industry studies on Online Grocery, Food Delivery & Takeout, and Grocery Box Subscriptions.
How Does Your UX Performance Stack Up Against HelloFresh, Sunbasket, Blue Apron, and Your Direct Competitors?
Baymard has benchmarked the online shopping experience of 8 leading US and European meal kit sites across 270+ UX guidelines for Meal Kit.
With a Meal Kit UX Audit, Baymard will perform a confidential UX benchmark of your site across the same parameters. This enables your organization to compare your site’s UX performance to leading meal kit sites and competitors. Along with documenting if and how your site’s UX falls behind the competition or falls short of users' expectations.
Meal Kit Test Methodology
This UX research on Meal Kit ecommerce UX is part of Baymard Institute’s full 150,000+ hours of large-scale research catalog, which is based on:
Usability Testing
25 rounds of qualitative usability testing with 4,400+ test participant/site sessions following the "Think Aloud" protocol, mainly as in-person 1:1 moderated lab usability testing. This includes sites such as Able & Cole, Blue Apron, Dinnerly, Gobble, Gousto, Green Chef, HelloFresh, Home Chef, Marley Spoon, Purple Carrot and Sunbasket.
Manual Benchmarking
Benchmarking of 8 meal kit sites across the 270+ Meal Kit UX guidelines resulting in 3,000+ UX performance scores and 2,200+ best practice examples from sites such as Gousto, HelloFresh, Blue Apron, Green Chef, Purple Carrot, Marley Spoon, Sunbasket, and Able & Cole.
In-Lab Eye-Tracking Testing
Eye-tracking was also used for select testing. The eye-tracking test study included 32 participants using a Tobii eye-tracker, with a moderator present in the lab during the test sessions (for task and technical questions only).
Quantitative studies
12 studies with a total of 20,240 participants
Baymard’s research methodology is described in detail here.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“Thank you, this was really insightful!”Andrew Wright Product Design Manager at Instacart
“Here at Boxed we’re a small team who are BIG fans of your research. Your services have been immensely helpful to us as a small UX/UI team, and we are so excited to have a new version of our own product page going into development later this month.”Jillian Crudo Product Design Manager at Boxed
“I found the UX audit a very comprehensive evaluation, with clear reports and actionable recommendations. Baymard's commitment to excellence in user experience shines through its thorough approach!”Giulia Moliterno Product Designer at AB InBev