‘Meal Kit’ Website UX Research

Bryan Trogdon, Director of User Experience at Office Depot

“Baymard has been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.”

Donal Phipps, Digital Marketing Leader at GE Healthcare

“I’m reviewing the report this morning and I am delighted. The recommendations are detailed and our resulting actions are clear. I’m excited to share this with the rest of the team!”

Nicole Papp, Merchant Success Manager, Shopify

“We’ve received some awesome feedback from our Merchant Success team as well as our merchants about all of the UX Audits we’ve had thus far with Baymard. Thank you so much to you and your team for all of your hard work. The pilot with Baymard has been going fantastic and I’m really excited with all that we’re learning! You have an amazing platform, team and super helpful data base for us to work with.”

Cary Moody, Usability Researcher at Hallmark

“These reports are fabulous. The content is exactly what our team has been looking for, and so much more! Extremely helpful, thank you!”

Sergey Vorozhtsov, CEO at S3 Stores, Inc.

“We implemented “E-Commerce Checkout Usability” guide for all our stores and saw doubling of checkout conversion rates. We will soon work on implementation of other usability guidelines. Thank you Christian and Jamie for your excellent work!”

Eliza Savov, CX Research Team Lead at Clicktale

“Some time ago we purchased the Ecommerce Homepage & Category report - the research and insights are extremely useful to us and help us a lot in our work!”

Kerry McAleer-Forte, VP of Research at Huge

“Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.”

Steve Krug, Author of ‘Don’t Make Me Think’

“Damn. The reports that the @Baymard folks do cost money, but they’re worth it.”

Catherine Brunson, Customer Experience Strategist at Belk

“I can not tell you how much help your benchmark studies have been for our company, e-commerce and UX teams. We have used and continue to use these reports for baseline benchmarks as we build test protocols or eye tracking scripts etc. in lab.”

Ryan Finley, Site Search Professional at Kohl’s Department Stores

“I really like the work Baymard Institute does around usability. Their articles often get my Ecom gears turning.”

Mirko Sablic, EU eTransformation Competence at ​Deutsche Telekom / T-mobile

“Thank you very much for the 7 usability audits of our country-specific sites. The audits have provided us with specific and actionable advice, allowed us to prioritize development resources , and enabled us to compare UX performance between the 7 different country-specific sites, and against State of the Art implementations. The audit itself is done really professionally and the recommendations contain actionable and insightful information.”

Alex Wright, Director of Research at Etsy

“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We’re very happy with the work Baymard has done for us so far, and I hope we’ll have the chance to work together again on future projects.”

Jason Greene, UX Design Lead at ClickBank

“It is immensely valuable having a thorough, independent study to help validate my work and in particular, help facilitate buy-off from stakeholders. Baymard has quickly become one of my most trusted resources for the UX/UI field.”

Aaron Henig, Operations Manager at Epicenter Consulting, New York

“Given the tricky science of conversion rate optimization, it is great to know that you are dealing with professionals whose advice is based on solid research. It was a pleasure collaborating with the Baymard team.”

Vitaly Friedman, Editor in Chief of Smashing Magazine

“This is very, very useful! Let me check what we can do to improve the usability in the Smashing Shop.”

Anthony Thomas, UX responsible at StickerMule.com

“Wow, this is great! Just reviewed it with the team. It’s a huge help and we’re excited to fix these issues.”

Wendy Bonnstetter, UX Director at Hallmark Cards, Inc.

“The walkthrough today was great. The report was very, very well done and loaded with great opportunities for us to improve our business. I wanted to again express my appreciation for working with us on such a condensed time frame last month. You and your team have been amazing partners to us and we very much appreciate the work, expertise and partnership.”

David Polanco, UX Lead at Carnival Cruise Lines

“We like what we are reviewing from the audit - great analysis and feedback.”

Efe Yaman, Program Manager at n11.com

“We have worked with a number of third party companies before on various projects/audits, and I can certainly say that working with Baymard was not only a pleasure; but you delivered on time; to the level of depth we wanted; addressing important issues; and answering all our questions; and you did all this for a great price. A big THANK YOU on behalf of N11.”

Linda Bustos, Director of E-commerce Research at Elastic Path

“Baymard’s real-user research is invaluable for ecommerce marketers. It leaves no stone unturned, and with the guideline checklists provided, you’ll be well equipped to optimize your mobile presence.”

Jenny Urban, Director of Global Digital Product Design at Hyatt

“I’m an avid user of your reports and recommendations. I have leveraged your articles and findings for my previous B2B work at Grainger, B2C work at Ulta, and now I’m at Hyatt. Thanks”

Colleen Kersting, eCommerce Marketing at Harley-Davidson

“We found the audits extremely helpful and validated a number of changes we have been wanting to make or are in the process of making, so thank again for all the great insights.”

Jill McDonald, UX Architect at Room & Board

“The Baymard reports have proven to be an invaluable resource for us. Comprehensive, pragmatic and actionable. We have redesigned our checkout process and made changes to our category pages based on usability guidelines in the reports.”

Jan Jursa, Curator of IATV and the MobX conference

“Worth every dollar. It’s well done, good looking and simply very useful.”

Karen Kysar, Site & Search Optimization Lead at iProspect

“I love the information that you guys provide and have bought a couple of reports. Love them.”

Greg Dalby, Director of E-Commerce at Purch

“Really good rundown on all these thing. I definitely think we got a lot of value out of it, and we’re excited to get it all in and do some A/B testing on this.”

Chris Hall, President of RepairClinic.com

“We implemented the majority of your checkout recommendations and a/b tested most of them, in every instance your recommendation provided the catalyst for us to make an improvement. Your approach and methodology has proven itself to be valuable. Now, when a new report comes out from your office we just buy it right away.”

James Gilbert, CEO at Solutionists

“This is without a doubt the most important eCommerce training I’ve ever done. Knowing the right approach for converting the average user puts us massively ahead of the competition.”

Chris O’Donoghue, Search & Navigation Product Owner at John Lewis

“Many thanks for presenting earlier. I have caught up with the teams and they all found your audit report really useful and are on board with the suggestions.”

Jillian Crudo, Product Design Manager at Boxed

“Here at Boxed we’re a small team who are BIG fans of your research. Your services have been immensely helpful to us as a small UX/UI team, and we are so excited to have a new version of our own product page going into development later this month.”

Justin French, Director of E-commerce at Fast Growing Trees

“We implemented this [1 of the 15 audit suggestions] and since then we’ve had a 20% increase in warranties added and a pretty healthy average order increase because of that. That was a great suggestion, it hit our bottom line immediately.”

Axel Giæver, Senior UX Designer at Dekode

“Truly a great learning experience about almost every aspect of eCommerce and the steps you need to take to improve the shopping experience for your users. Everyone working with eCommerce should attend this course. Absolutely worth the investment!”

Duygu Kalaycioglu, Senior UX Designer at Bed Bath & Beyond

“Absolutely superb training! I’m genuinely impressed with how much I learned in 5 days. I would highly recommend this training to anyone who wants to learn how to create state of art e-commerce user experiences.”

Rober Coorey, Author of ‘Feed A Starving Crowd’

“We implemented these guidelines on a client’s website and our e-commerce conversion rate increased 18.7% across the board. Most importantly our mobile conversions increased from 0.89% to 1.9% – we doubled our mobile revenue.”

Claire White, UX Specialist for Kingfisher PLC

“The Baymard E-commerce Usability reports have proven to be a valuable resource for UX teams within our organisation both at group and operating company level. The reports contain precise, actionable insights and recommendations which are backed up by extensive research and data. The severity and frequency ratings have helped our development teams to prioritise which areas to improve first. The most recent improvements we’ve recommended from the Ecommerce Search report have been extremely well received by senior stakeholders and have already been fed into the backlog.”

Jaime Wilson, Sr. Director of Design & Development at Overstock.com

“Thanks again for the great work on our checkout project. Our whole group found it incredibly insightful. We’re applying the suggestions you provided to our new checkout design which launches at the end of the month! One of my colleagues was also interested in your group’s competitive expertise with regard to responsive web and native apps.”

Marc Ulrich, Associate Director of Web Usability at Bell Canada

“Thank you for the UX audit presentation, it was FANTASTIC. People here are quite pleased and amazed by the amount of work that was put into this.”

Ramona Rejali, Senior UX Designer at prAna

“Wanted to thank you again for the checkout audit and walking us through the process. It was super helpful and we can’t wait to apply the changes to our checkout for a better user experience.”

Colleen Romero, Digital Marketing Director at SiteOne Landscape Supply

“Baymard recently did a UX audit of our new e-commerce Website. We were very pleased with the results. The report and live review of the findings validated our approach to user experience, and also, we learned a lot about best practices for e-commerce UX. We believe Baymard’s work will help us increase revenue and user satisfaction.”

Nick Frame, Lead UX Designer for TaylorMade Golf

“Every day of the training was accompanied by a list of discoveries that I could directly design solutions for into my site. I was able to bring these designed solutions home with me and kickoff multiple optimization projects that I am confident will affect the site in a positive way, both in usability and conversion. Being able to have Christian and Lauryn from Baymard Institute look over my shoulder and give me feedback and direction based on the 28,000 hours of independent research that their organization has done was incredibly helpful.”

Geoffrey Laux, Digital Product Owner at Capital One

“I wanted to begin by saying how incredibly impressed I have been all this week with both the degree/depth of content shared on UX/UI best practices for eCommerce experiences as well as specifically your presentation skills. This has by far been one of the most valuable conferences/workshops I have ever attended in my professional career.”

Jakob Bignert, VP of Product at Apptus

“We’ve been consuming the Baymard Institute reports for a while but the in-house workshop was really the thing that connected all the dots around ecommerce UX together for us. Now our entire team has a common base of understanding, a language, and clear quantified evidence of the importance of common UX guidelines and pitfalls. Reading a report is one thing but actually forcing yourself to apply findings on a real world case was the greatest takeaway from the workshop. UX is often an tricky science subject to a lot of emotional bias and gut feeling. Not so much anymore.”

Tomas Janu, E-Commerce Director at Avast

“We have recently tested some of your recommendations for the Avast checkout and got some great wins!”

Greg Woods, UX & UI Design and Research Manager at John Lewis

“The Baymard team has been a delight to work with on the JohnLewis digital platform audit for 2020. They responded to the brief very well, have been very accessible for ongoing clarification and queries and Rebecca was excellent in the recent team share, articulately presenting findings in an engaging walk through with the wider team which will really support driving engagement and a robust response. Many thanks for all the effort and focus folks.”

Dean Rizzuto, UX Director at Integer Group

“My team loves Baymard Premium and it has become a valuable tool for us. We consult with a number of large brands and manage their eComm (both DTC and eRetail) and your data is amazing, it gives us all the testing data without having to run the tests ourselves. Our clients appreciate us having the depth of knowledge Baymard provides, we’ve used Baymard data multiple times to defend our recommendations and to inform our designs.”

Lexy Cascone, Marketing Manager UX/UI at Ace Hardware

“A big thanks to you and the Baymard team for such an informative and valuable session. The Ace Hardware team truly appreciated the Baymard teams feedback, diligence and the overall presentation. We are looking forward to using the excellent information provided to improve the acehardware.com user journey.”

Chris Lambrinides, Partner at Window Cleaning Resource

“I just wanted to let you know that I think your site is the best thousand bucks I’ve ever spent. I wish I found you years ago.”

Geoff Jensen, Head of UX / Design at Wrench Inc.

“Baymard has helped so much: UX was a brand new role at my company when I was hired. I was researching, planning, and designing UX & UI for 5 different products, all by myself. After showing real-world, bottom-line results from a UX centered approach to our products, we have expanded our UX team and greatly improved our UX-to-product process. Baymard’s research database was a critical component to my (and my company’s) success. Thank you!”