Industry UX Research
A large-scale research study on how to optimize the User Experience for Online Grocery sites
At Baymard Institute, we have a whole research topic devoted to online shopping UX and usability, specifically for online grocery e-commerce sites.
Through our 78,000+ hours of large-scale UX research, we’ve identified 400+ in-depth User Experience guidelines that are particularly important to online grocery websites.
This research study Online Grocery e-commerce websites uncover how users behave as they browse and shop for groceries, how they search, how they handle the reoccurring ‘household staples’, modify quantities and cart items, pick delivery times, complete checkout, etc.
The tested grocery sites include:
Through our 78,000+ hours of large-scale UX research, we’ve identified 450+ in-depth User Experience guidelines that are particularly important to Online Grocery websites and apps. These guidelines are available through a Baymard Premium subscription.
Baymard’s Online Grocery UX research is based on more than 70 qualitative subject/site usability test sessions following the “Think Aloud” protocol.
During testing, the users encountered 700+ medium-to-severe usability issues on the Online Grocery websites, and users repeatedly abandoned grocery sites and apps due to issues with product finding, product information, or site features.
It’s these 700+ issues have been analyzed and distilled into 400+ UX guidelines relevant for Online Grocery websites.
This page provides you a brief overview of Baymard’s online grocery UX research. Full access to all of our online grocery UX research is available as part of Baymard Premium.
We’ve conducted a online grocery UX benchmark, assessing 5 online grocery e-comemrce sites across the 400+ UX guidelines our research shows are most applicable to online grocery sites. You can view the online grocery site’s UX performance in the graph above, which summarizes 1,930 weighted UX performance scores.
You can expand each theme and topic in the graph above for an in-depth view of the ‘current state’ of online grocery website UX performances. (scroll down to access the in-depth case-studies for each of the grocery sites)
This is a sub-set of the full benchmark which includes 141 e-commerce sites.
Explore UX Benchmark
You can explore our in-depth UX case-studies of the below online grocery sites. In total these contain 1,930 UX performance scores and 1,550+ Best Practice examples from online grocery e-commerce sites.