Online Grocery Ecommerce UX Research
What are the top 40 UX improvements for your Online Grocery site? How does your UX performance compare to Ocado, Peapod, FreshDirect, Aldi, and Sainsbury’s?
Empower your digital team with instant access to UX insights specific to online grocery sites. Improve ROI on your UX projects and increase confidence in UX decisions, with access to 150,000+ hours of UX research that covers every question and UI Component for your grocery ecommerce site.
At Baymard Institute, we have a whole research topic devoted to online shopping UX and usability, specifically for "Online Grocery" ecommerce sites and apps.
Our research includes large-scale usability testing of more than 10 grocery sites and apps such as Walmart Whole Foods, Albertsons, Instacart, and more (see all online grocery sites and apps tested and benchmarked).
Baymard’s UX research is used by 29,000+ UX professionals in organizations like:
“Thank you, this was really insightful!”
Leverage Large-Scale Research for Better Decision-Making
Empower your team with a vast library of large-scale research insights to inform and support your design decisions, advance your projects, and transform opinion-based discussions into evidence-driven outcomes.
Online Grocery
The findings from Baymard’s large-scale testing of Online Grocery sites and apps provide you with 390+ UX guidelines, along with 7,000+ UX performance scores and 5,000+ best practice examples from Online Grocery sites and apps.
The UX research covers the entire online grocery shopping experience, including:
- Finding groceries through search & navigation
- Picking delivery times, instructions, substitute product settings, etc.
- Recipe catalogs, cross-sells & personalized recommendations, inspirational content, household staples replenishment,
Amazon Whole Foods, Instacart, Walmart, Target, Aldi, FreshDirect, Albertsons, Sainsbury’s, Shipt, Farm To People, Safeway, Kroger, HEB, Morrison’s, Ocado, and Peapod.
Note that we also have related research industry studies on Meal Kit, Food Delivery & Takeout, and Grocery Box Subscriptions.
How Does Your UX Performance Stack Up Against Ocado, Aldi, Kroger, and Your Direct Competitors?
Baymard has benchmarked the online shopping experience of 11 leading US and European grocery sites and apps across 390+ UX guidelines for Online Grocery.
With an Online Grocery UX Audit, Baymard will perform a confidential UX benchmark of your site across the same parameters (app option also available). This enables your organization to compare your site’s UX performance to leading grocery sites and competitors. Along with documenting if and how your site’s UX falls behind the competition or falls short of users' expectations.
Online Grocery Test Methodology
This UX research on Online Grocery ecommerce UX is part of Baymard Institute’s full 150,000+ hours of large-scale research catalog, which is based on:
Usability Testing
25 rounds of qualitative usability testing with 4,400+ test participant/site sessions following the "Think Aloud" protocol, mainly as in-person 1:1 moderated lab usability testing. The test sessions include testing of individual grocery store sites and apps: Amazon Whole Foods, Walmart, Target, and Aldi, and aggregate third-party grocery delivery sites and apps: Instacart and Shipt.
Manual Benchmarking
Benchmarking of 11 grocery sites and apps across the 390+ Online Grocery UX guidelines resulting in 7,000+ UX performance scores and 5,000+ best practice examples from sites such as FreshDirect, Albertsons, Sainsbury, Ocado, Peapod, Safeway, Aldi, Kroger, HEB, Morrison’s, and Farm to People.
In-Lab Eye-Tracking Testing
Eye-tracking was also used for select testing. The eye-tracking test study included 32 participants using a Tobii eye-tracker, with a moderator present in the lab during the test sessions (for task and technical questions only).
Quantitative studies
12 studies with a total of 20,240 participants
Baymard’s research methodology is described in detail here.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“Thank you, this was really insightful!”
“I found the UX audit a very comprehensive evaluation, with clear reports and actionable recommendations. Baymard's commitment to excellence in user experience shines through its thorough approach!”
“The recommendations in our audit were awesome - well prioritized, actionable and helped us focus on what to optimize. This audit, along with the ecommerce database access, are my go-to resources for thorough, insightful information. Thank you!”