Kathryn Totz

How to Display Price Discounts on the Product Page: Avoid These 4 Pitfalls (18%+ Have One or More)

Grocery and Food Delivery Site UX: Allow Users to Add “Past Purchases” to the Cart from the Homepage

Direct-to-Consumer UX Benchmark: 5 Common DTC Pitfalls

Online Grocery UX: 3 Ways to Make Setting Grocery Substitution Preferences Easier

DTC E-Commerce: User Reviews Are Much Less Important for DTC Sites

DTC UX: Niche Direct-To-Consumer Sites Rarely Need On-Site Search (Should Invest Elsewhere)

Direct-to-Consumer Research: 5 Effective Ways for DTC Sites to Tell Their ‘Brand’ & ‘Product’ Stories

Always Sort Product Lists by Diversity-Based “Relevance” (24% Don’t)

Always Use “Buttons” for Size Selection (28% of Desktop Sites Don’t)

Provide Images of Accessory, Apparel, and Cosmetic Products on a Human Model

Always Use Thumbnails to Represent Additional Product Images (76% of Mobile Sites Don’t)

Inspirational Images Should Link to All Depicted Products (9% of Sites Don’t)