READY-TO-GO ECOMMERCE UX RESEARCH

Solve Ecommerce UX Challenges with Research-Backed Insights

Make better UX decisions and focus on high-converting projects with validated UX best practices, objective UX analysis, and industry benchmarks.

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UX research data via ux query
UX-QUERY, SMART SEARCH TOOL

Ask Any UX Questions and Get Research-Backed Answer

  • Reliable UX advice backed by real users from 200K+ hours of large-scale user research.
  • Avoid generic UX advice that'll cost you money.
  • Instant answers for faster decisions from Baymard's 700+ UX Best Practice Guidelines.
Usability performance assessed across key UX categories
200K+ HOURS OF USER RESEARCH, 40+ INDUSTRIES

Justify Design Decisions & Directions

  • Get design inspiration for any UX change with visual UX analysis of 18K+ page designs from major brands in your industry.
  • End subjective debates and expedite feedback loops with ready-to-go UX research.
  • Design better A/B tests with user-preference survey insights that guide better test hypotheses.
Ecommerce usability performance evaluated across core UX areas
WORLD'S LARGEST UX PERFORMANCE DATABASE

Get Objective Competitor Analysis

  • Cut weeks of competitor research into days with objective competitive analysis for 330+ top brands.
  • Benchmark your site's UX performance against leading companies and see where you excel and fall short.
  • Maintain a unified view of your industry with transparent and quantifiable UX analysis methodology.
Usability evaluated across key UX dimensions with AI
RESEARCH-BACKED SITE SCANNER

Scan Your Site For A Personalized UX Analysis

  • Automatically rate your site's UX against 250+ Best Practice Guidelines.
  • Get a list of UX insights and see your biggest UX issues that hurt conversion.
  • All insights have a 95% accuracy rate compared to expert human auditors.
Turn UX Into A Revenue-Driver

Empower your team with 15 years of UX expertise in one platform, giving you the tools you need to make more money with UX projects.

WHO BAYMARD SERVES

Teams That Manage UX

UX audit findings applied to ecommerce interfaces with team collaboration


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What Our Clients Say


Nike Inc. Logo
Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.
Will Close Director of A/B Testing at Nike.com