“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
Senior UX Researcher, IE

Mark is a senior UX researcher at Baymard since 2018. He leads Baymard's UX research projects on product finding, covering Homepage & Category Navigation, Search, and Product Lists & Filtering. He has also conducted large-scale research specifically on Mobile UX and App UX. Mark has worked in UX since 2004, and has a Master's Degree in Technical Communication.

New Insurance UX Research: 3 Key Takeaways

Mobile App UX Trends: The Current State of Ecommerce App UX (11 Common Pitfalls & Best Practices)

Announcing Baymard’s New Theme: Loyalty Program UX

Product List UX 2025: 8 Common Pitfalls & Best Practices (80% Have Serious Issues)

Product Comparison UX: Always Provide Comparison Features for Spec-Driven Industries (17% Don’t)

Provide “Quick Views” for Visually Driven Products (50% Don’t)

Make It Clear Where Hit Areas in Visual Elements Lead: 33% of Sites Don’t

250+ New Examples Added from Large-Scale Testing on European Sites

Baymard Update: 13 New Case Studies and 3 New 2021 Benchmarks (Checkout, Product Page, and On-Site Search UX)

Combine Variations of Products into One List Item (12% Don’t)

New UX Research Study on Native Mobile Apps (incl. app usage rates)

Allow Sorting by “Price”, “User Rating”, “Best-Selling”, and “Newest” (64% Don’t Allow All 4)

Always Persist Users’ Search Queries (37% Don’t)

Return Users to the Same Place in the Product List When Returning from the Product Page (13% Don’t)

5 Essential Filter Types Users Need on Product Listing Pages (57% Don’t Offer All 5)
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials