Baymard Institute

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Research-Backed UX Insights
200,000+ hours of UX research
UX Best Practice Guidelines
Over 700 UX Guidelines
UX-Ray 2.0
beta
Identify Your Biggest UX Opportunities
UX Design Examples
18,000+ Structured Design Examples
UX Benchmarking
Measure and Compare Your UX Performance
Why Baymard?
UX-Query
Figma Plugin
new
Review Tool
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Training & UX Certification
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Turn UX into a revenue-driver
Who We Serve
Teams that make UX decisions
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Why our users love Baymard
Industries
B2C Retail:
Direct-to-Consumer,
Luxury Goods,
Apparel & Accessories,
Footwear,
Jewelry & Watches,
Eyewear,
Home & Hardware,
Electronics & Office,
Mass Merchant,
Furniture & Home Decor,
Health & Beauty,
Sports Gear & Equipment,
Vitamins & Supplements,
Automotive Parts,
Toys, Crafts & Hobbies,
Merchandise & Print-to-Order,
Pet Food & Care,
Video Games,
Educational Reading & Books
Subscriptions & Services:
Digital Subscriptions & SaaS,
Telco,
ISP,
Insurance,
Online Learning
Travel & Accommodation:
Travel Accommodations,
Travel Tours & Experience Booking,
Flight Booking & Airlines
B2B:
Components & Machinery,
Medical & Pharma,
B2B Ecommerce,
Digital Subscriptions & SaaS,
Merchandise & Print-to-Order
Food & Consumables:
Online Grocery,
Food Delivery & Takeout,
Beverages,
Meal Kits,
Consumables Subscriptions,
Vitamins & Supplements
Benchmark Your UX Performance
How does your UX performance stack up against industry leaders and competitors?
UX Audit
Resources
Free UX Research
UX Articles
450+ free UX articles based on large-scale research
Benchmarks
320+ top sites ranked by UX performance
UX Design Examples
18,000+ annotated designs for systematic inspiration
Resources
Code samples, demos, and key stats for usability
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