Home & Hardware Ecommerce UX Audits
Help shoppers find relevant products, understand technical details and move through purchasing with confidence. Get an expert assessment of your desktop and mobile home and hardware website, with prioritized recommendations, practical examples and a confidential comparison against other shopping experiences.
Your Home & Hardware audit at a glance
500+ UI parameters analyzed
Assess product finding, technical information and purchasing interactions against research-based criteria. Your scorecards document UX performance across the agreed desktop and mobile home and hardware experience.
40 prioritized UX improvements
Give your team clear priorities for addressing shopping friction, with recommendations that explain the issue, the proposed change and examples of effective implementations from relevant sites.
Audit report & presentation
Receive a detailed report explaining the issues, recommended changes and implementation examples. Review the findings with your stakeholders, then use 4 advisory calls to discuss implementation.
4 advisory calls
Work with your Baymard auditor across four advisory calls to discuss the findings, review implementation questions, and support your team as it applies the recommendations.
Industry UX comparison
Understand your UX alongside home and hardware experiences such as Home Depot, Lowe’s, Build.com and Northern Tool, with broader ecommerce comparisons to provide additional context.
What to expect from your Baymard UX Audit
Work directly with a Baymard auditor to agree the scope, review the findings, and plan your next steps. Delivery timing is confirmed during scoping.
Kickoff: Meet your auditor
Discuss your goals, priority journeys, devices, and project requirements with your lead auditor. Agree the review scope and confirm delivery timing before the audit begins.
Audit: Expert analysis
Team presentation: Findings and recommendations
Implementation support: 4 advisory calls
Next steps: Put the findings to work
What your Home & Hardware audit covers
Your auditor reviews how shoppers find products and understand the specifications, imagery and options needed for a purchase. The assessment includes navigation, search, filters, product pages, comparison tools and reviews, alongside shipping, checkout and accounts. Mobile navigation, touch interactions and forms are evaluated within the agreed scope.
Real results from Baymard-backed UX changes
See how teams turn research into measurable improvements.
$16M
Revenue increase reported by a premium apparel brand after implementing a product comparison recommendation from its Baymard audit.
2x
CVR increase after implementing our checkout usability standards
$1M+
reported value from implementing Baymard-backed UX changes
40%
growth in digital memberships after implementing Baymard insights.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“A big thanks to you and the Baymard team for such an informative and valuable session. The Ace Hardware team truly appreciated the Baymard teams feedback, diligence and the overall presentation. We are looking forward to using the excellent information provided to improve the acehardware.com user journey.”Lexy Cascone Marketing Manager UX/UI at Ace Hardware
“The audit results were accurate to our business model and pinpointed actionable updates that should see vastly improved UX.”Rob Stroh Front End Web Designer at Home Hardware
“Thank you very much for your time and the presentation. It was super useful, comprehensive and most importantly very concrete, so that we know exactly what to do next. We will definitely recommend you to other divisions within Bosch.”Dominik Weber Digital Marketing Manager at Bosch Thermotechnology
Home & Hardware UX audit FAQs
What does the Home & Hardware audit cover?
The audit covers desktop and mobile navigation, search, product lists and filtering, product pages, checkout and accounts. Product assessment includes imagery, descriptions, technical specifications, reviews and variation selection, together with shipping and return information. Your auditor examines how these interactions support product finding and purchasing within the agreed scope. Delivery timing is confirmed during scoping.
When is an audit useful?
Can you compare us with direct competitors?
Can a redesign or prototype be included?
How long does the audit take?
Are the findings confidential?
How does the recommendations guarantee work?
How do we get a quote?
Discuss the right audit for your home and hardware site.
Tell us about your catalog, customer tasks and UX priorities. We’ll help define the review scope, agree any competitor additions and confirm delivery timing.