Insurance Website UX Audits
Make insurance information and quote journeys easier to understand and complete. Get an expert review of your desktop and mobile website, with prioritized recommendations and implementation examples covering navigation, product information, application forms, quote review and account tasks within your agreed scope.
Your Insurance audit at a glance
320+ UI parameters analyzed
Assess your insurance website against research-based usability criteria, with scorecards documenting how clearly the experience supports information finding, application forms, quote review and customer account tasks.
40 prioritized UX improvements
Give your team a prioritized set of changes that address usability issues, with explanations and practical examples to guide clearer information, forms and customer interactions.
Audit report & presentation
Receive a detailed report explaining the issues, recommended changes and implementation examples. Review the findings with your stakeholders, then use 4 advisory calls to discuss implementation.
4 advisory calls
Work with your Baymard auditor across four advisory calls to discuss the findings, review implementation questions, and support your team as it applies the recommendations.
Industry UX comparison
Put your website’s UX in context with insurance experiences such as AXA UK, State Farm, Allstate and Progressive, using structured assessments to identify opportunities for improvement.
What to expect from your Baymard UX Audit
Work directly with a Baymard auditor to agree the scope, review the findings, and plan your next steps. Delivery timing is confirmed during scoping.
Kickoff: Meet your auditor
Discuss your goals, priority journeys, devices, and project requirements with your lead auditor. Agree the review scope and confirm delivery timing before the audit begins.
Audit: Expert analysis
Team presentation: Findings and recommendations
Implementation support: 4 advisory calls
Next steps: Put the findings to work
What your Insurance audit covers
Your auditor reviews the clarity and usability of insurance information, navigation and the application journey. The assessment includes form layout, customer information, error handling, payment and quote review, along with account access and self-service navigation. Desktop and mobile interactions are examined to help customers understand the next step and complete their tasks.
Real results from Baymard-backed UX changes
See how teams turn research into measurable improvements.
$16M
Revenue increase reported by a premium apparel brand after implementing a product comparison recommendation from its Baymard audit.
2x
CVR increase after implementing our checkout usability standards
$1M+
reported value from implementing Baymard-backed UX changes
40%
growth in digital memberships after implementing Baymard insights.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“I’m reviewing the report this morning and I am delighted. The recommendations are detailed and our resulting actions are clear. I’m excited to share this with the rest of the team!”Donal Phipps Digital Marketing Leader at GE Healthcare
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”Sudeep Agarwal Growth Manager at Google Shopping
Insurance UX audit FAQs
What does the Insurance audit cover?
A full-site audit assesses your desktop and mobile website, including navigation, insurance information, application forms, quote review, payment and account interactions. The review considers field design, explanations, validation, error recovery and self-service navigation. Agree the particular insurance journeys and devices with your auditor during scoping. Delivery timing is confirmed during scoping.
When is an audit useful?
Can you compare us with direct competitors?
Can a redesign or prototype be included?
How long does the audit take?
Are the findings confidential?
How does the recommendations guarantee work?
How do we get a quote?
Plan an audit of your insurance website.
Share the information journeys, quote flows and account tasks you want to improve. We’ll help define the review scope and confirm the expected delivery timing.