Bugrahan Sezgin is participating in Baymard UX training but has not yet completed certification. See exam details below.
This is not a “get a certificate for showing up” training program — trainees must pass 6 challenging UX exams to acquire certification, each of which require significant study of Baymard’s UX research findings.
Foundational knowledge of how sites can improve users’ ability to find, evaluate and select just a handful of products relevant to their needs from the hundreds of products shown on the product listing page. The findings apply to both category-based and search-results-based listing pages.
Foundational knowledge of what users expect as they perform searches on ecommerce sites, what typically goes wrong in the process, why it goes wrong, and exactly what changes to make to avoid these issues. It covers search logic, search field design, autocomplete, and the results page.
Foundational knowledge of how users perceive your homepage, interpret category taxonomies, interact with the main navigation, and rely on intermediary category pages — all with the intent of arriving at the list of products that matches what they are looking for.
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