The "Buy" Section

Alternatives for Discontinued Products #820

Video Summary
Essential
Desktop
Mobile
App
Increase Average Order Value

Issue first observed May 2017. Guideline updated 8 times since, most recently Aug 2024.

Issue

  • If a user’s desired product is unavailable for purchase, they may abandon a site if they can’t easily find a suitable alternative product

  • Xxxxxx xxxx xx xxxxxxx xxx xxxxx xxxxxx xxxx xx xxxxxxxx xxx xxxxx xx.
  • Xxxxxxx xxxxx xxx xxxxxxxx xxx xxxxx xxxx xxxxx xxxxx xx xxxxx xxx xxxxxxxxx xxxx xxx xxxxx xxxxxxxx xxxx xxxxx xxxxxxx xxx.

Advice

  • Xxxxx xxxx xxxxxx xx xxxx xxxxxxxxx xxx xxxx xxxx Xxxxxxx Xxxxxxx.
  • Xxxx xxxxxxxx xxxx xxxx xxxxxxxx xxxxxx xxxxxxxxxx xxx xxxxxxxxxx xxxxxx xx xxxxxxx xxxx XX xxxxxx.

Research Findings

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Test What You’ve Learned with a Quiz

Guideline Quiz from Training Platform

xxxxxxxxxx xxxxxxx xxxxxxx xxxxxxx xxxxxx xxxxxx xxxxxx xxxxxx xxxxxx xxxxxxx

Confidential

Below is a summary of how your audits performed against this guideline.

Xx Xxxxxxx xxx xxxxx
xx xxx xxxx

xxxxxx xxx

  • xxxxxx xxx xxx x xxx xxx x xxx xxx x xxx
  • xxxxxx x xxx xxx x xxx
Adhered High

xxxxxx xxx

  • xxxxxx xxxxxxxxx x xxx xxxxx x x xxx
Violated Low

Implementation Examples

See how ecommerce sites across a range of industries have implemented this guideline.

Desktop Web

xxx Good Implementations

xxx case studies

xxx industries

View all examples
xxx Bad Implementations

xxx case studies

xxx industries

View all examples

Mobile Web

xxx Good Implementations

xxx case studies

xxx industries

View all examples
xxx Bad Implementations

xxx case studies

xxx industries

View all examples

Mobile App

xxx Good Implementations

xxx case studies

xxx industries

View all examples
xxx Bad Implementations

xxx case studies

xxx industries

View all examples

Benchmark Performances

Explore how sites in the UX benchmark perform for this guideline.

Desktop Web

Desktop Web

Mobile Web

Mobile Web

Mobile App

Mobile App

Ratings Breakdown

Ratings Breakdown

Accessibility Requirements

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Changelog

x.x.x

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x.x.x

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x.x.x

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x.x.x

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x.x.x

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x.x.x

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x.x.x

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x.x.x

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x.x.x

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x.x.x

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x.x.x

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x.x.x

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x.x.x

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x.x.x

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x.x.x

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x.x.x

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x.x.x

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x.x.x

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x.x.x

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x.x.x

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x.x.x

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