The "Buy" Section
Issue first observed May 2017. Guideline updated 8 times since, most recently Aug 2024.
Issue
If a user’s desired product is unavailable for purchase, they may abandon a site if they can’t easily find a suitable alternative product
Advice
This "Research Guideline #820: Alternatives for Discontinued Products" is only available in Baymard's Premium Research database.
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Below is a summary of how your audits performed against this guideline.
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See how ecommerce sites across a range of industries have implemented this guideline.
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xxx industries
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View all examplesExplore how sites in the UX benchmark perform for this guideline.
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