Jobs: Outbound Sales Representative (Full-Time, Remote)

About the Role

Baymard Institute conducts large-scale UX research studies, sharing our findings through a bespoke B2B SaaS platform that serves 17,500+ brands, agencies, researchers, and UX designers across 80+ countries—including 71% of Fortune 500 e-commerce companies. We’re fully distributed, with ~50 team members spanning America and Europe, all committed to advancing e-commerce UX.

As the Outbound Sales Representative at Baymard Institute, you will focus on identifying, connecting with, and closing new business opportunities. You’ll be responsible for managing your own outbound prospecting and full sales cycle, working as part of a small, high-performing go-to-market team.

This is an individual contributor role, ideal for someone with experience in outbound sales who thrives in a high-trust environment, enjoys collaborating with marketing to drive new opportunities, and is motivated by delivering measurable results through their own work.

What You’ll Do

  • Research and identify new business opportunities within our target markets and industries.
  • Conduct outbound outreach, to engage potential customers.
  • Manage and advance opportunities through the full sales cycle, from initial outreach to close.
  • Collaborate with the marketing team to align on messaging and campaigns that support outbound efforts.
  • Maintain accurate records of activities and pipeline status using our CRM.
  • Stay updated on industry trends, market dynamics, and competitor activities to inform sales strategies.

Who You Are

  • You can pivot on the fly. Baymard is constantly evolving, so you need to be flexible and able to work with partners, and customers simultaneously.
  • You have a “can do” attitude. Our teams produce high-quality work on quick timelines. Owning a problem doesn’t scare you, it empowers you to take full responsibility for achieving our mission.
  • You bring positive energy. You’re optimistic about the future and determined to get there.
  • You’re never tired of learning and growing.
  • You value direct communication and seek out feedback
  • You’re both an active communicator and an eager listener.

What You’ll Need

  • At least 3+ years of full-cycle B2B sales experience, preferably selling subscription-based products or services.
  • Proven experience in sales, with a track record of success in closing deals.
  • Ability to collaborate internally and deliver structured feedback from prospects and customers to improve products and messaging.
  • Strong communication, negotiation, and relationship-building skills.
  • Ability to thrive in a remote-only company, and work effectively within a small team distributed globally.
  • Demonstrated expertise in startup/scaleup sales (nice-to-have).
  • Experience selling to marketing, UX, product, or research teams (nice-to-have).

Practical Details

  • Location: This is a remote, full-time position from either America or Europe. (US West Coast: you will have to be available from 6 AM Pacific Time since the product and marketing team is mostly in Europe and we need 2 hours of daily overlap.)
  • Salary: Fixed base salary plus commission tied to new business sales targets.
  • Start Date: As soon as possible.
  • Language: Fully proficient in written and spoken English.
  • Travel: Limited; expect only 1-3 weeks of travel each year (including the Annual Company Retreat).
  • Company: Learn more about Baymard’s work culture and values here, or by reading the “Key Work Values” section at the end of this page.

How to Apply

  1. A cover letter (1-2 pages; PDF) describing how you fit the role and qualifications. (Required.)
  2. A resume (PDF) or a link to your LinkedIn profile. (Required.)

Send the above to job+outboundsales@baymard.com.
(All applications and materials are treated confidentially.)

Deadline is June 1st, 2025 (end of day).

Sincerely,
Christian & Jamie, founders of Baymard Institute

Referral Bonus: If this job isn’t you, but you know someone who’ll be the perfect fit, please send them the link to this page. If we end up hiring the person you referred, we’ll give you a 1 year access to a Baymard ‘Core’ plan (normally $2,388/year).

Key Work Values at Baymard

The following work values are central to us at Baymard and hopefully gives you an idea of our culture and what working at Baymard is like:

Our entire team works remotely, but once a year, we all get together for a meetup. Past meetups have been in Iceland, Copenhagen, and Portugal — see a video from one of the meetups.

  • Flat organization – Baymard is a small organization of just ~50 people. This means zero management layers between you and the final decision. You’ll have direct access to and impact on decision making.
  • Lots of responsibility – From day 1 (OK, maybe day 2), you will be working on final products or services. We believe the best way to learn is to work on actual products and challenges, supplemented with rich early feedback.
  • Long-term focus – Decisions are always based on their long term impact. We’re not interested in hunting after the next “quick win” — we want to make a lasting impact on the e-commerce industry and usually adopt a 5-year perspective in our decisions and projects.
  • Remote from the ground up – 100% of the team works remotely. We’ve deliberately designed the organization around remote work. That said, we do bring the entire team together for a week once a year somewhere interesting in the world.
  • Team of ‘subject matter’ nerds – Everyone geeks out a bit on their work interests. We love that, and once a week someone from the team gets the opportunity to do a 20-minute presentation on their latest obsession — whether it’s quasi-quantum-worlds, critical thinking, or the proper usage of hyphens, en dashes, and em dashes.
  • Founders engaged in the product – We believe it is essential that those orchestrating the work of the organization are keenly in tune with all aspects of it. The two founders of Baymard have therefore performed every type of task in the organization themselves (from programming to UX testing), and continue to work directly on the product.
  • Flexible hours – Beyond ensuring availability for meetings and a few hours of daily overlap with your colleagues, you are largely free to plan your own workweek. E.g., we have some that take a 2-hour break midday and then instead work in the evening, or only work half a Tuesday and then always work half a Saturday.
  • Room for growth – We believe that everyone should be able to grow in their job — both as a professional and as a person. Therefore, each member of the team gets a clear, step-by-step overview of their progress, internal masterclasses, team summits, and more.